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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec232016

Top Female Sports Marketer Of The Year: Lloyd A Top Scorer On And Off The Pitch

By the Staff of NYSportsJournalism.com

December 23, 2016: Carli Lloyd has been a member of the U.S. Women’s National Soccer Team for more than 11 years. Among the co-captain’s highlights, she scored the gold medal-winning goals in both the 2008 and 2012 Olympic finals, and in more 225 matches, she has the sixth most goals in U.S. women’s soccer history (90).

With that, she has become off the pitch among the top female athlete product pitchers in  the world.

Her endorsement roster, under the auspices of William Morris Endeavor, includes Nike, Xfinity, Visa, Hand & Stone, NJM Insurance, Heineken, Krave Jerky, Whole Foods and Beats by Dre.

With Mission AthleteCare, where she is a partner and helps to develop products as well as endorse them. She will join MLS MVP David Villa, NBA All-Star Dwyane Wade, and NHL All-Star John Tavares in a new campaign to promote their just-launched line of Heating Accessories & Gear.

"We're fired up to welcome both Carli and David to the Mission Team," Josh Shaw, founder and CEO for Mission (which was named Grand Sports Marketer of the Year in 2012 by NYSportsJournalism) said when Lloyd and Villa joined the company earlier this year. "They both embody the true DNA of what we stand for at Mission.

"Their commitment to excellence on and off the field is exactly how we operate at Mission, and we're proud to be aligned with two of the great leaders in all of sports. As we expand to new frontiers with Thermoregulation technologies, Carli and David will be critical partners for us in designing, developing and delivering game-changing technologies for athletes at every level of play — in all temperatures," said Shaw.

This year, she authored her autobiography, When Nobody Was Watching — with a young readers’ adaption, All Heart — got married, played for the Houston Dash (National Women’s Soccer League), oversaw The Carli Lloyd Soccer Camp and made personal appearances not only on behalf of her marketing partners and new book but also as a motivational speaker for young girls.

Of perhaps great impact, she was among a group of players from the U.S. Women’s National Soccer team to file a complaint about wage discrimination, regarding their pay versus the Men’s National Soccer Team (with Becky Sauerbrunn, Alex Morgan, Megan Rapinoe and Hope Solo).

"The pay disparity between men and women is just too large, and we want to continue to fight. The generation of players before us fought, and we want to continue the fight," Lloyd said during media events this past March and April.

Lloyd, the reigning 2015 FIFA Women’s Player of the Year, scored 17 goals in 21 games and added a team-leading 11 assists in 2016. For her efforts she was nominated for the 2016 FIFA Women’s Player of the Year award along with Melanie Behringer (Germany) and Marta (Brazil).

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