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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Sunday
Sep022012

Cars.com Marketing Already On The Road To New Orleans For Super Bowl XLVII

By Barry Janoff

September 2, 2012: It's never too early to jump on the Super Bowl bandwagon, especially when you are  a veteran of the marketing strategies associated with the big game.

Cars.com, an online destination for buying, selling and reading reviews about new and used vehicles, said it would be back on the road as an advertiser in Super Bowl XLVII with a 30-second spot. The media buy on CBS marks Cars.com's sixth consecutive year as a Super Bowl advertiser.

Thirty-second spots during Super Bowl XLVII on Feb. 3, 2013, are going for upward of $4 million, according to industry analysts. The game will be played in the Mercedes-Benz Superdome in New Orleans.

The commercial will be part of a larger multi-media campaign, the first from McGarryBowen, Chicago, for Cars.com, which was named the site's lead agency this past May, replacing DDB.

Although details on creative were not disclosed, the company said it would maintain the theme of "buying with confidence" from previous Super Bowl commercials and would show "how the site's tools make car shopping a great experience."

"Commercials during the big game have proven to be very highly anticipated, so there is no better platform to start the year off with an all-new campaign," Linda Bartman, vp-marketing for Cars.com, said in a statement regarding the news of a Super Bowl buy some six months before the game. "Year after year, the Super Bowl has afforded us the opportunity to showcase Cars.com in a powerful way, giving us a significant boost to our brand, and this year we expect to see even greater results when we unveil our latest brand campaign."

The campaign seen during Super Bowl XLVI and subsequent marketing featured people whose confidence in using Cars.com was manifested in the form of a second head (pictured above). Two spots that ran during Super Bowl XLV showed cars reading and glowing over their reviews on Cars.com. Previous Super Bowl spots featured fictional people named Timothy Richmond and David Abernathy, who each had the confidence to overcome difficult situations in life except when it came time to buying a car — until they found Cars.com.

According to Bartman, "Buying a car is the second largest purchase most people will ever make. Car shoppers often indicate that they feel stressed during the process, so our new campaign taps into this insight and highlights the tools that Cars.com offers to help take the stress out of car shopping."

Cars.com was formed in 1998 and is a division of Classified Ventures LLC, which is owned by media companies, including A.H. Belo, Gannett, McClatchy, Tribune and The Washington Post Co.

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