Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
18. A.J. Buoy CB Jacksonville Jaguars 92,686
19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
SOURCE: NFL

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct182010

Cars.Com Joins Pepsi, GM, Visa On The Road Again To The Super Bowl

October 18, 2010: Cars.com, is mapping plans that would take the online auto destination from its Chicago headquarters to Arlington, Texas, the site of Super Bowl XLV.

Calling it a "proven investment," Cars.com said it would air two next spots on Fox during the game on Feb. 6, 2011, at Cowboys Stadium. This is the fourth consecutive year that the company will run ads during the Super Bowl.

Spots are said to be going for between $2.8-$3 million for 30 seconds, according to industry analysts, although brands that buy multiple spots, such as Anheuser-Busch (Bud, Bud Light) generally pay less on average. Other companies that already have unveiled Super Bowl ad buys include PepsiCo's Doritos and Pepsi Max, which will air three spots each; General Motors and Visa.

Reuters recently reported that Fox had sold more than 90% of its Super Bowl ad time. During Super Bowl XLIV on CBS, 41 companies bought 66 spots for a total of just under 48 minutes of ad time.

Cars.com said it would continue its 'With Knowledge Comes Confidence' umbrella campaign with two 30-second spots: one in the third quarter and one in the fourth quarter. The new ads will show how "Cars.com drives confidence with expert and consumer vehicle reviews, helping car buyers confidently pick the right car." Lead agency is DDB Chicago.

"Advertising in the Super Bowl is a proven investment, which is why we're returning," Mitch Golub, president of Cars.com, said in a statement. "The massive audience gives tremendous lift to our business, and as we continue to grow Cars.com and our offerings to car shoppers and dealers, it's paramount that we devote our resources to channels that will continue our trajectory as the fastest-growing brand in our category, and bring more overall value to our advertisers."

Specific details were not released, but Cars.com has been using the same basic story line for the past years: Someone who shows an extensive knowledge of life around them has trouble buying a new car. During Super Bowl XLIV, the Cars.com spot followed "Timothy Richman," who as a toddler knew how to put out a grease fire, as a junior high school student traveling overseas explained "in perfect  Italian" to a young woman how he could neutralize her jelly fish sting and as a young man on safari helped a wild Bengal tiger to give birth, but was unable to buy a new car until he found Cars.com. During Super Bowl XLIII, "David Abernathy" at birth congratulated his doctor, as a fourth grader student twice ran into his burning school to save class pets and at 24 "performed open-heart surgery in a crowded opera house — with a ball point pen." Like Richman, however, he lacked the confidence to buy a new car.

Timmothy Richman is a smart toddler who grows up to be a Cars.com customer in this TV spot from Super Bowl XLIV.According to Carolyn Crafts, Cars.com vp-marketing, "The unique attention paid to Super Bowl ads ensures our messages are delivered. Our ad during last year's Super Bowl reached more than 106 million viewers . . . After the game we not only saw an enormous surge in visitors to Cars.com – and a record number of referrals to our advertisers –  [but] our awareness has continued to grow since then."

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by such media companies as Gannett, Tribune and The Washington Post.

Back to Super Bowl XLV

Back to Home Page