Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: 'Teammates' See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov032009

Cars.com Drives Presence Of Online Marketers At Super Bowl XLIV

November 3, 2009: It may not signal the return of the infamous Dot.com Super Bowl XXXIV in 2000, when 17 Internet companies paid more than $2 million for each 30-second spot. But the presence of online retailers is growing for Super Bowl XLIV with the addition of Cars.com, which said it would launch its 2010 marketing campaign during the big game. This will be the third consecutive Super Bowl buy for the online automotive destination.

Cars.com did not reveal creative, but said it would continue its 'Confidence' campaign with a 60-second spot during the first half of the game on CBS on February 7, 2010. Lead agency is DDB, Chicago.

Cars.com joins Internet companies GoDaddy, CareerBuilder and Monster.com. Others confirmed for Super Bowl XLIV include Anheuser-Busch, Bridgestone, Coca-Cola, Hyundai Motor, PepsiCo's Frito-Lay and Pepsi-Cola units and first-time Super Bowl advertiser HomeAway. Analysts put the upcoming Super Bowl rates at between $2.5-$3 million for each 30-second spot.

"Super Bowl is the largest stage in advertising and a proven brand-builder for Cars.com," Mitch Golub, president of Cars.com, said in a statement. "Our presence in each of the past two years has paid off, exposing our brand to record audiences and building awareness of the site and service we offer to car shoppers. It is a smart investment that supports our strategy, and works to grow our business and that of our customers."

Cars.com TV spot from Super Bowl XLIII.Cars.com said new creative would build on last year's popular "Lifetime of Confidence" ad, in which a man named David Abernathy has the confidence to do everything but buy a car until he finds Cars.com. Two years ago, Cars. com's creative included "Shrunken Head" and "Stone Circle," in which people threaten to resort to unusual "Plan B's" to buy a car.

"As car buyers return to market in 2010, we want them to know Cars.com provides the tools, credible information and advice to help them make confident new and used-car purchase decisions," Carolyn Crafts, Cars.com's vp-marketing, said in a statement. "Advertising on the Super Bowl gives us the opportunity to get that message out in a big way at the start of the year."

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned such media companies as Gannett, the Tribune Company and The Washington Post Co.

HomeAway Will Play With The Big Boys At Super Bowl XLIV

Back to Super Bowl XLIV

Back to Home Page