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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb022013

Counting Cards: WNBA Finds That Casinos Deal Winning Hands For League, Teams

By Barry Janoff

February 2, 2013: The WNBA continues to mine jersey-sponsorship endorsement deals and alliances with gaming-related businesses as a way to generate income. The latest is a "multi-year marquee partnership" between the Tulsa Shock and Osage Casino that includes the Osage Casino logo on Shock home and away jerseys beginning this season.

The Shock are the seventh team of 12 in the league with a jersey sponsorship deal. It also is the second such deal that begins with the 2013 season, following the Indiana Fever and Finish Line.

This is also the third alliance between the WNBA and casino-related firms.

The Connecticut Sun have been owned and operated since 2003 by the Mohegan Sun, which is under the auspices of the Mohegan Tribal Gaming Authority. The 2013 WNBA All-Star Game will be played in the Mohegan Sun Arena, as was the 2009 All-Star Game. Mohegan Sun said it has 6,000 slot machines, 325 table games and 40 poker tables.

The NBA has been dipping its toe into gaming-related alliances for several years. The 2007 NBA All-Star Game was played in Las Vegas. Mohegan Sun also has a marketing alliance with the Boston Celtics, which in January was renewed and expanded. The Mohegan Sun Sports Bar is located within TD Bank Garden, which is home to the Celtics and NHL's Boston Bruins.

The New York Liberty and Foxwoods Resort Casino have a marketing deal that includes jersey-front sponsorship.

Financial terms of the Shock-Osage pact were not disclosed.

Osage Casino will support the alliance via multi-media advertising, signage and fan activation at the Shock's home BOK Center arena, social media and community events.
 
“The Osage Casino is a contributing part of the Tulsa and Oklahoma business community, and we are proud to help support the growth of our local professional basketball team,” Neil Cornelius, CEO for Osage Casino, said in a statement.

Osage Casino in Tulsa, operated by the  Osage Nation, has more than 1,000 electronic games, 11 table games and an six-table poker room, according to executives.

Among the other WNBA teams with jersey deals are the Los Angeles Sparks (Farmers Insurance), Seattle Mystics (Microsoft's Bing), Phoenix Mercury (LifeLock), and the Washington Mystics (Inova Health System).

The WNBA also has a deal with Sprint's Boost Mobile for jersey-front branding with ten of the league's 12 teams. As the official outfitter of the league, adidas is also allowed to have its logo on all WNBA jerseys.

“The Osage Casino is a contributing part of the Tulsa and Oklahoma business community, and we're proud to help support the growth of our basketball team.”

The NBA is currently working toward allowing its teams to wear brand logo patches on game uniforms, possibly as soon as the 2013-14 season.

“This agreement and the ability of our organization to secure a marquee partnership is one of the most significant milestones in franchise history,” Steve Swetoha, president of the Tulsa Shock, said in a statement. “Osage Casino is a widely respected local and regional brand in the gaming and entertainment industry.  Partnering with such a strong local brand will only enhance our own branding and visibility opportunities in Northeast Oklahoma.”

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