Top
NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Feb082018

With Sports Support, Cause Marketing Tops Mark With Record $2B In Donations

By Barry Janoff

February 7, 2018: Last year was devastating to so many people in so many ways.

Hurricane Harvey in August ravaged Houston and other parts of Texas as well as Louisiana, Hurricane Maria devastated Puerto Rico in September, California had mudslides and wildfires that wrecked lives and communities and Las Vegas was torn apart in early October when a gunman killed 58 and injured more than 850 people attending an outdoor concert.

The tragic and unfortunate events were catalysts for countless efforts of support by people and organizations, many under the umbrella of cause marketing.

Sports was among the leaders in the support of cause marketing.

Efforts included J.J. Watt of the NFL’s Houston Texans, who helped to raise $37 million in the aftermath of Hurricane Harvey; the NFL itself with its “My Cause, My Cleats” platform; MLB with its on-going alliances with Stand Up to Cancer and the Alzheimer’s Association; and NBA Cares, the league’s global community outreach initiative that addresses important social issues such as education, youth and family development, and health and wellness.

In 2017, sponsorship spending on cause marketing topped $2 billion for the first time, reaching a record $2.05 billion to support people, communities and efforts including, but well beyond, the scope of the aforementioned events.

Cause marketing is projected to set another record of $2.14 billion this year, according to research and consulting firm ESP Properties, Chicago.

Sponsor spending in the category has been on the rise over the past few years, from $1.85 billion in 2014 to $1.93 billion in 2015 and then $1.99 billion in 2016.

Retail was the most active category sponsoring causes in 2017, replacing pharmaceutical, according to ESP research.

ESP said that retailers were 4.2 times more likely to sponsor causes than the average of all categories.

The Top Ten categories also included Pharmaceutical companies (3.7), Banks (3.1), Technology (2.8), Professional Services firms (2.8), Apparel (2.4), Building and Home (2.4), Insurance (2.1), Food (1.9) and Media (1.8).

Bank of America maintained its status as the most active company sponsoring causes. The financial services company sponsors 15% of properties with a sponsor in the bank category.

Brand leaders also included Google (13%), Wells Fargo (11%), AT&T (10%), Microsoft (10%), Walmart (10%), Genentech (9%), JPMorgan Chase (8%), ExxonMobil (8%) and Shell.

AT&T, Genentech, JPMorgan Chase and Shell joined the Top Ten most-active sponsors list in 2017, while Disney, Johnson & Johnson, Toyota and Time-Warner dropped off.

Sports played a major role in cause marketing efforts last year and will continue to do so this year.

J.J. Watt took a huge task on his shoulders when he launched an effort to raise money to help the people and businesses of Houston in the aftermath of Hurricane Harvey.

“I went to work with non-profit organizations who have boots on the ground here in Houston and the surrounding affected areas to put the best plan in place and I am very excited to share that with you today,” Watt said in a statement in late August.

Once the word when out, the donations came in. His initial goal of $200,000 was left in the rear view mirror when a reported $30 million was donated in two weeks.

By the end of October, the J.J. Watt Foundation and the effort’s placement on a YouCaring page totaled $37 million.

“While I understand the total recovery from Hurricane Harvey could require upwards of $200 billion, and this $37 million will not be able to help every single person as I so badly wish it could, I have made it my mission to ensure this money makes as large of an impact as possible,” said in a statement in late October.

Of the $37 million, Watt said, “$30.15 million of the funds will be distributed amongst four strategic partners – Americares, Feeding America, SBP and Save the Children — to be deployed over the course of the next 18-24 months.

“These funds will be used to rebuild homes, restore child-care centers, provide food and address health needs of those affected most by Hurricane Harvey in Houston and the surrounding areas.

“The remaining $7 million will be set aside for distribution in 2018 as we continue to assess and analyze the evolving relief efforts,” said Watt, who encouraged people to “continue to find organizations to donate to, whether they be some of the ones listed below or others. Houston will bounce back from this and we will rise up stronger than ever.”

Efforts already underway for 2018 include the WWE competitors in the new "Mixed Match Challenge" vying not only for the championship crown but earning donations for charitable causes of their choice.

According to the WWE, the winning tag-team earns $100,00 and all other teams nabbing a cool $10,000 each for such groups as Americares, Boys & Girls Club, Connor's Cure, Girl Up, Global Citizen, Hire Heroes USA, KaBoom!, Make-A-Wish, Rescue Dogs Rock, UNICEF and Special Olympics.

At the NBA All-Star Game in Los Angeles this month, celebrity players and NBA and WNBA legends in the All-Star Celebrity Game presented by Ruffles will have the chance to compete in the “4-for-4 Challenge.” For every shot made from “The Ridge” four-point line during the second half of the game, Ruffles will make a $4,000 donation to the Thurgood Marshall College Fund, with a minimum of $20,000 going to the charity (up to $40,000).

Team LeBron James has named After-School All-Stars Los Angeles and Team Stephen Curry has picked Brotherhood Crusade as the community-based organizations they will play for during the All-Star Game on Feb. 18.

In addition, the NBA said that All-Star Media Day would be open to fans for the first time (scheduled for Feb. 17 in the Los Angeles Convention Center). Tickets are priced at $10, with all proceeds donated to non-profit journalism organizations.

According to the the Minnesota Super Bowl Host Committee, $5.5 million dollars were invested in community organizations across the state during Minnesota Super Bowl Legacy Fund 52 weeks of giving campaign to improve health and wellness for kids.

This past NFL season, the league had its second “My Cause, My Cleats” weekend, enabling players to design their own shoes and the auction them to raise awareness and funds for a variety of organizations and causes. Among them: Wounded Warrior Project, American Cancer Society, American Diabetes Assn., American Heart Assn. The Jimmy Fund, Shriners Hospitals for Children and the Pediatric Brain Tumor Foundation.

Beyond sports, General Mills’ brand Honey Nut Cheerios launched a cause marketing effort last year, Bring Back the Bees, to help stem the declining bee population.

General Mills put packs of wildflower seeds within specially marked boxes of Honey Nut Cheerios, that, when grown, would attract honeybees. They set a goal of one billion giveaways. The company also said they would ensure their oat farms host some 3,300 acres of nectar- and pollen-rich wildflowers by 2020.

WWE Takes On Cause Marketing For 'Mixed Match'

NFL Players Back To Tell 'My Cause, My Cleats'

Back to Home Page