Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nationwide: NFL Peyton See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb082018

With Sports Support, Cause Marketing Tops Mark With Record $2B In Donations

By Barry Janoff

February 7, 2018: Last year was devastating to so many people in so many ways.

Hurricane Harvey in August ravaged Houston and other parts of Texas as well as Louisiana, Hurricane Maria devastated Puerto Rico in September, California had mudslides and wildfires that wrecked lives and communities and Las Vegas was torn apart in early October when a gunman killed 58 and injured more than 850 people attending an outdoor concert.

The tragic and unfortunate events were catalysts for countless efforts of support by people and organizations, many under the umbrella of cause marketing.

Sports was among the leaders in the support of cause marketing.

Efforts included J.J. Watt of the NFL’s Houston Texans, who helped to raise $37 million in the aftermath of Hurricane Harvey; the NFL itself with its “My Cause, My Cleats” platform; MLB with its on-going alliances with Stand Up to Cancer and the Alzheimer’s Association; and NBA Cares, the league’s global community outreach initiative that addresses important social issues such as education, youth and family development, and health and wellness.

In 2017, sponsorship spending on cause marketing topped $2 billion for the first time, reaching a record $2.05 billion to support people, communities and efforts including, but well beyond, the scope of the aforementioned events.

Cause marketing is projected to set another record of $2.14 billion this year, according to research and consulting firm ESP Properties, Chicago.

Sponsor spending in the category has been on the rise over the past few years, from $1.85 billion in 2014 to $1.93 billion in 2015 and then $1.99 billion in 2016.

Retail was the most active category sponsoring causes in 2017, replacing pharmaceutical, according to ESP research.

ESP said that retailers were 4.2 times more likely to sponsor causes than the average of all categories.

The Top Ten categories also included Pharmaceutical companies (3.7), Banks (3.1), Technology (2.8), Professional Services firms (2.8), Apparel (2.4), Building and Home (2.4), Insurance (2.1), Food (1.9) and Media (1.8).

Bank of America maintained its status as the most active company sponsoring causes. The financial services company sponsors 15% of properties with a sponsor in the bank category.

Brand leaders also included Google (13%), Wells Fargo (11%), AT&T (10%), Microsoft (10%), Walmart (10%), Genentech (9%), JPMorgan Chase (8%), ExxonMobil (8%) and Shell.

AT&T, Genentech, JPMorgan Chase and Shell joined the Top Ten most-active sponsors list in 2017, while Disney, Johnson & Johnson, Toyota and Time-Warner dropped off.

Sports played a major role in cause marketing efforts last year and will continue to do so this year.

J.J. Watt took a huge task on his shoulders when he launched an effort to raise money to help the people and businesses of Houston in the aftermath of Hurricane Harvey.

“I went to work with non-profit organizations who have boots on the ground here in Houston and the surrounding affected areas to put the best plan in place and I am very excited to share that with you today,” Watt said in a statement in late August.

Once the word when out, the donations came in. His initial goal of $200,000 was left in the rear view mirror when a reported $30 million was donated in two weeks.

By the end of October, the J.J. Watt Foundation and the effort’s placement on a YouCaring page totaled $37 million.

“While I understand the total recovery from Hurricane Harvey could require upwards of $200 billion, and this $37 million will not be able to help every single person as I so badly wish it could, I have made it my mission to ensure this money makes as large of an impact as possible,” said in a statement in late October.

Of the $37 million, Watt said, “$30.15 million of the funds will be distributed amongst four strategic partners – Americares, Feeding America, SBP and Save the Children — to be deployed over the course of the next 18-24 months.

“These funds will be used to rebuild homes, restore child-care centers, provide food and address health needs of those affected most by Hurricane Harvey in Houston and the surrounding areas.

“The remaining $7 million will be set aside for distribution in 2018 as we continue to assess and analyze the evolving relief efforts,” said Watt, who encouraged people to “continue to find organizations to donate to, whether they be some of the ones listed below or others. Houston will bounce back from this and we will rise up stronger than ever.”

Efforts already underway for 2018 include the WWE competitors in the new "Mixed Match Challenge" vying not only for the championship crown but earning donations for charitable causes of their choice.

According to the WWE, the winning tag-team earns $100,00 and all other teams nabbing a cool $10,000 each for such groups as Americares, Boys & Girls Club, Connor's Cure, Girl Up, Global Citizen, Hire Heroes USA, KaBoom!, Make-A-Wish, Rescue Dogs Rock, UNICEF and Special Olympics.

At the NBA All-Star Game in Los Angeles this month, celebrity players and NBA and WNBA legends in the All-Star Celebrity Game presented by Ruffles will have the chance to compete in the “4-for-4 Challenge.” For every shot made from “The Ridge” four-point line during the second half of the game, Ruffles will make a $4,000 donation to the Thurgood Marshall College Fund, with a minimum of $20,000 going to the charity (up to $40,000).

Team LeBron James has named After-School All-Stars Los Angeles and Team Stephen Curry has picked Brotherhood Crusade as the community-based organizations they will play for during the All-Star Game on Feb. 18.

In addition, the NBA said that All-Star Media Day would be open to fans for the first time (scheduled for Feb. 17 in the Los Angeles Convention Center). Tickets are priced at $10, with all proceeds donated to non-profit journalism organizations.

According to the the Minnesota Super Bowl Host Committee, $5.5 million dollars were invested in community organizations across the state during Minnesota Super Bowl Legacy Fund 52 weeks of giving campaign to improve health and wellness for kids.

This past NFL season, the league had its second “My Cause, My Cleats” weekend, enabling players to design their own shoes and the auction them to raise awareness and funds for a variety of organizations and causes. Among them: Wounded Warrior Project, American Cancer Society, American Diabetes Assn., American Heart Assn. The Jimmy Fund, Shriners Hospitals for Children and the Pediatric Brain Tumor Foundation.

Beyond sports, General Mills’ brand Honey Nut Cheerios launched a cause marketing effort last year, Bring Back the Bees, to help stem the declining bee population.

General Mills put packs of wildflower seeds within specially marked boxes of Honey Nut Cheerios, that, when grown, would attract honeybees. They set a goal of one billion giveaways. The company also said they would ensure their oat farms host some 3,300 acres of nectar- and pollen-rich wildflowers by 2020.

WWE Takes On Cause Marketing For 'Mixed Match'

NFL Players Back To Tell 'My Cause, My Cleats'

Back to Home Page