Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Jan192015

CBS To Expand Alliance, Enhance Marketing For NFL 2015 'Thursday Night Football'

By Barry Janoff

January 18, 2015: After declaring that its first season of airing NFL Thursday Night Football was a resounding success, CBS was determined to return for a second year, which was at the option of the league, even as other networks were seeking to obtain the programming rights.

The network did exactly that, signing on to continue with Thursday Night Football for the 2015 season, with an option again at the league's discretion to return for 2016.

The deal, in addition to CBS' Sunday NFL programming, will lead to the network's broadcast of the historic Super Bowl 50, scheduled for Feb. 7, 2016, in Levi's Stadium, home of the San Francisco 49ers.

Financial terms of the deal were not disclosed.

“The benefits of Thursday Night Football are evident across our corporation, including a strengthened primetime lineup that has built on its No. 1 position,” Leslie Moonves, president and CEO for CBS Corp., said in a statement. “The NFL continues to be the best premium content in the business, and we look forward to another year of our expanded partnership in 2015-2016, a season that will culminate with Super Bowl 50 on CBS.”

Similar to last season, CBS will produce Thursday Night Football for 2015, with the first eight games again to be simulcast on NFL Network. NFL Network then get exclusive broadcast rights to the eight games leading up to the playoffs.

CBS will have its lead broadcasters and production team on all Thursday night games. The pre-game, halftime and post-game shows will continue to feature NFL Network and CBS Sports hosts and analysts.

The mix of games will include 14 on Thursday nights and two late-season games on Saturday.

Fox, NBC and ESPN also had interest in acquiring the Thursday Night Football games for 2015.

Entering its 56th season of NFL programming, CBS said the Thursday Night Football pact would expand to include such elements as "the development of new programming initiatives across the various CBS and NFL platforms."
 
A supporting multi-media marketing platform is also expected to build on last's year's effort, which generated the most promotion in the network's history, according to Sean McManus, chairman for CBS Sports.

In 2014, for its initial season of Thursday Night Football, CBS began to marketing the package in February, with spots that included stars from such  CBS Network shows as NCIS, The Big Bang Theory, Person Of Interest, Elementary and NCIS LA.

"Even when there were blowouts, the numbers were still strong," McManus said last year following the conclusion of CBS' Thursday Night Football package. "In some cases, the ratings were triple what CBS did on Thursday night (the previous) year."

The opening game, which featured the Pittsburgh Steelers at the Baltimore Ravens, attracted 20.6 million viewers, according to CBS. The final game, the San Diego Chargers at the Denver Broncos, attracted 20 million viewers and was the highest-rated and most-watch primetime program for the week of Oct. 20-26.

"We set a number of goals, and No. 1 was to establish Thursday Night Football as an NFL destination and that has worked very well for us," said McManus. "It really all comes down to the quality of your content."

According to NFL commissioner Rodger Goodell, “We are pleased to extend our partnership with CBS for Thursday Night Football. The promotion and production by CBS and NFL Network last season made Thursday night a night for NFL football. We look forward to working again next season with CBS.”

The Thursday Night Football season opener on CBS came with its share of off the field drama. The game between the Steelers and Ravens aired as the NFL was being enveloped in a storm regarding domestic violence, and the planned pre-game theme song featuring Rihanna's version of Jay-Z's, "Run This Town," was dropped.

Rihanna had been involved in a tumultuous relationship with then boyfriend Chris Brown, including a 2009 confrontation in which Brown pled guilty to felony assault. CBS replaced the song and a voiceover from actor Don Cheadle with a news story updating the domestic violence situation among Ray Rice, his wife and the NFL.

None of which impacted the programming in a negative way.

"Even the worst NFL blowout gets better ratings than pretty much anything else out there," said McManus. "Our goals were lofty and we met them."

CBS Says First Year Of NFL Thursday Night Football Was A Touchdown

Back to Home Page