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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan192015

CBS To Expand Alliance, Enhance Marketing For NFL 2015 'Thursday Night Football'

By Barry Janoff

January 18, 2015: After declaring that its first season of airing NFL Thursday Night Football was a resounding success, CBS was determined to return for a second year, which was at the option of the league, even as other networks were seeking to obtain the programming rights.

The network did exactly that, signing on to continue with Thursday Night Football for the 2015 season, with an option again at the league's discretion to return for 2016.

The deal, in addition to CBS' Sunday NFL programming, will lead to the network's broadcast of the historic Super Bowl 50, scheduled for Feb. 7, 2016, in Levi's Stadium, home of the San Francisco 49ers.

Financial terms of the deal were not disclosed.

“The benefits of Thursday Night Football are evident across our corporation, including a strengthened primetime lineup that has built on its No. 1 position,” Leslie Moonves, president and CEO for CBS Corp., said in a statement. “The NFL continues to be the best premium content in the business, and we look forward to another year of our expanded partnership in 2015-2016, a season that will culminate with Super Bowl 50 on CBS.”

Similar to last season, CBS will produce Thursday Night Football for 2015, with the first eight games again to be simulcast on NFL Network. NFL Network then get exclusive broadcast rights to the eight games leading up to the playoffs.

CBS will have its lead broadcasters and production team on all Thursday night games. The pre-game, halftime and post-game shows will continue to feature NFL Network and CBS Sports hosts and analysts.

The mix of games will include 14 on Thursday nights and two late-season games on Saturday.

Fox, NBC and ESPN also had interest in acquiring the Thursday Night Football games for 2015.

Entering its 56th season of NFL programming, CBS said the Thursday Night Football pact would expand to include such elements as "the development of new programming initiatives across the various CBS and NFL platforms."
 
A supporting multi-media marketing platform is also expected to build on last's year's effort, which generated the most promotion in the network's history, according to Sean McManus, chairman for CBS Sports.

In 2014, for its initial season of Thursday Night Football, CBS began to marketing the package in February, with spots that included stars from such  CBS Network shows as NCIS, The Big Bang Theory, Person Of Interest, Elementary and NCIS LA.

"Even when there were blowouts, the numbers were still strong," McManus said last year following the conclusion of CBS' Thursday Night Football package. "In some cases, the ratings were triple what CBS did on Thursday night (the previous) year."

The opening game, which featured the Pittsburgh Steelers at the Baltimore Ravens, attracted 20.6 million viewers, according to CBS. The final game, the San Diego Chargers at the Denver Broncos, attracted 20 million viewers and was the highest-rated and most-watch primetime program for the week of Oct. 20-26.

"We set a number of goals, and No. 1 was to establish Thursday Night Football as an NFL destination and that has worked very well for us," said McManus. "It really all comes down to the quality of your content."

According to NFL commissioner Rodger Goodell, “We are pleased to extend our partnership with CBS for Thursday Night Football. The promotion and production by CBS and NFL Network last season made Thursday night a night for NFL football. We look forward to working again next season with CBS.”

The Thursday Night Football season opener on CBS came with its share of off the field drama. The game between the Steelers and Ravens aired as the NFL was being enveloped in a storm regarding domestic violence, and the planned pre-game theme song featuring Rihanna's version of Jay-Z's, "Run This Town," was dropped.

Rihanna had been involved in a tumultuous relationship with then boyfriend Chris Brown, including a 2009 confrontation in which Brown pled guilty to felony assault. CBS replaced the song and a voiceover from actor Don Cheadle with a news story updating the domestic violence situation among Ray Rice, his wife and the NFL.

None of which impacted the programming in a negative way.

"Even the worst NFL blowout gets better ratings than pretty much anything else out there," said McManus. "Our goals were lofty and we met them."

CBS Says First Year Of NFL Thursday Night Football Was A Touchdown

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