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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

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1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
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The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb032016

CBS Sports McManus: New NFL 'TNF' Package Not The Deal We Really Wanted

By Barry Janoff

February 2, 2016: The new deal unveiled by the NFL this week for its Thursday Night Football broadcast package was good for the league, good for NBC, good for the NFL Network but not everything that CBS wanted.

"It became evident early on in the negotiations that the NFL was going to split the (Thursday Night Football) network package. They saw value in having two big media companies carry the games, not just one," Sean McManus, chairman for CBS Sports (pictured below), said during a media conference call on Tuesday (Feb. 2) in conjunction with the network's broadcast of Super Bowl 50 on Feb. 7.

"It would have been nice to return with all eight games, but that is not what the NFL wanted," said McManus.

The NFL launched Thursday Night Football in 2006 with an eight-game schedule exclusively on NFL Network.

In 2014, CBS signed a two-season deal with the NFL to air eight Thursday Night Football games, simulcast on NFL Network, as part of an expanded 16-game schedule in which NFL Network had exclusive broadcast rights to the latter eight games.

When the deal expired following the 2015 regular season, the NFL solicited bids not just from CBS but also from other media partners, including NBC and Fox, as well as Turner Sports. ESPN did not bid, according to industry analysts.

According to McManus, when the split package with NBC was being negotiated, "What (CBS) wanted was to retain the the rights to our games, to have them in the first half of the season so that we would showcase and promote our new season and shows and also to make a deal that made sense financial to us.

"We got that. We feel that it's a responsible deal financially.," said McManus. "Broadcasting the first half of the Thursday Night Football schedule is a terrific way to jump start the 2016-17 television season."

Although financial details were not disclosed, industry analysts put the figure at $900 million combined for CBS and NBC over the two seasons of the alliance.

The new deal, which covers the 2016 and 2017 seasons, will see the package grow from eight broadcast games to ten broadcasts,the first  five on CBS (which loses three games) and the second five on new Thursday Night Football partner NBC.

As before, all Thursday Night Football broadcast games would continue to be simulcast on NFL Network.

NFL Network also retains exclusive broadcast rights to an eight-game package, to air following the ten on CBS and NBC.

Under a separate Sunday Night Football deal, NBC will also air two additional games on Thursday night: the NFL Kickoff Game (Sept. 8) and a game on Thanksgiving Day evening (Nov. 24).

"We are continuing to make Thursday Night Football bigger and better," NFL commissioner Roger Goodell said during a media event when the new package was unveiled on Monday (Feb. 1), to coincide with Super Bowl 50 activities. "CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we're excited to have them on board again.

"At the same time, we're thrilled to add NBC to the Thursday Night Football mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable, and digital platforms.," said Goodell.

For the 16 games of the 2015 schedule, Thursday Night Football on CBS and NFL Network (and over-the-air stations) averaged a 7.9 HH rating and 13 million viewers, up 59% and 61%, respectively, from 2013 when the games were solely on NFL Network, according to the NFL, which said that the 2015 season was the most-watched and highest-rated Thursday Night Football season ever.

"Thursday Night Football has provided extremely valuable programming and a powerful promotional platform to help launch CBS' primetime schedule, contributing to our standing as the perennial No. 1 and most-watched network," said Moonves.

"It became evident early on that the NFL was going to split the TNF network package. They saw value in having two big media companies carry the games."

The NFL also said it is in "active discussions with prospective digital partners for OTT streaming rights to Thursday Night Football" and that a deal announcement is "expected in the near future."

According to Robert Kraft, chairman for the NFL's Broadcast Committee (and majority owner for the New England Patriots), "Our mission when we first put games on Thursday nights in 2006 was to work strategically to make Thursdays a night for NFL football in the mold of what Monday and Sunday nights mean to millions of fans across the country.

"We've made great strides since that point, and growing the base of games with CBS, now with NBC, and soon with digital streaming will only help us solidify this night in the consciousness of NFL fans here and globally," said Kraft.

This past season, the NFL on CBS recorded its highest rating in 29 years, averaging 19.1 million viewers; while Fox's NFL games surpassed 20.7 viewers on average, its second-best total ever.

NBC's Sunday Night Football package averaged some 22.5 million viewers, its top showing ever, en route to becoming the No. 1 prime-time show on TV for the fifth consecutive season, according to the NFL.

"The NFL has the most powerful programming on television, and we are delighted to expand our primetime schedule to 24 regular season games," Steve Burke, CEO, for NBC Universal, said when the deal was unveiled. "Thursday Night Football is an important addition to NBC's No. 1 ranked primetime lineup, and the perfect complement to our award winning Sunday Night Football broadcast.

"The NFL is a terrific partner, and we could not be more pleased about expanding our relationship," said Burke.

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