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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov172010

CBS, Turner: March Madness Makeover Will Be A Multi-Media Marketing Success

By Barry Janoff, Executive Editor

November 17, 2010: March Madness is still some three months away, but executives at CBS and Turner Broadcasting are already predicting that the first men's college basketball Division I tournament under their new joint 14-year, $10.8 billion deal with the NCAA will be a marketing and production success.

"Ten [of 11 NCAA] corporate sponsors are back and the other is resolving a financial situation, four or five others are very interested and  two new sponsors will soon be announced," said David Levy, president of sales, distribution and sports for Turner. "Sales and corporate response are even better than what we expected." He also stated he expects "eyeballs will increase 25%."

Among the new aspects fans and brands will get are Marv Albert, Charles Barkley, a "National Bracket Day," increased activation at March Madness on Demand and a redesigned production effort that will cross CBS and Turner borders.

Under the new deal signed this past April, Turner Sports and CBS Sports have  exclusive rights to license NCAA marks, tickets and taglines in commercial promotions with respect to the NCAA championships and hold certain exclusive media rights in the Division I Men’s Basketball Championship.

NCAA corporate partners include AT&T, Capital One, Coca-Cola, Enterprise, The Hartford, Hershey's Chocolate, LG, Lowe's, Planters (Kraft Foods), State Farm Insurance and UPS.

According to Levy and Sean McManus, president for CBS News and Sports, the two broadcast giants will combine on-air talent, production efforts and marketing activation to offer fans a seamless presentation across CBS and Turner's three outlets: TBS, TNT and truTV. That includes Turner's leading NBA announcers and analysts becoming part of the 68-team tournament crew, including Marv Albert, Charles Barkley, Kenny Smith, Reggie Miller and Ernie Johnson; and CBS's top college basketball talent doing coverage on Turner, including Jim Nantz and Gus Johnson.

"The on-air talent is like the 1927 New York Yankees," said McManus, who appeared with Levy on Nov. 16 as part of a Sports Media & Technology conference in New York under the auspices of SportsBusiness Journal/Daily. "These guys live and breathe basketball all year long." McManus also said that "Marv is recognized as the one of the great basketball announcers in history. And the more we can use Charles [Barkley], the better."

According to McManus, everything from music and graphics to production and logistics will coexist across all platforms. "Fans who tune in to CBS or truTV will not see a difference in production quality," said McManus. In fact, Nantz will lead the on-air team for what is now dubbed the "First Four" games, to be shown on truTV.

"The on-air talent is like the 1927 New York Yankees. Marv Albert, Charles Barkley . . . These guys live and breathe basketball all year long."

The 2011 Division I men's basketball tournament will begin with bracket assignments on Selection Sunday, March 13, on CBS. The next day, March 14, is now being billed — and being pitched to potential sponsors — as "National Bracket Day," to include extended programming across CBS and Turner platforms. The First Four will be played on March 15-16, to include four at-large teams and teams seeded No. 65, 66, 67 and 68, played at the University of Dayton Arena.

Second- and third-round games will be played March 17-20 and regional games are scheduled for March 24-27. The Final Four will be April 2-4, 2011 at Reliant Stadium, Houston, and shown on CBS. (Full schedule here.)

Levy said that Turner's digital assets would play a big role in the 2011 tournament. That would include NCAA.com, CBSSports.com, SI.com and other sites handled by Turner "as a complement to the advertising opportunities on TV." Also getting ramped up is the already popular March Madness on Demand, which provides live video-streaming of games. For the coming tournament, MMOD will morph into a video network with tournament-centric programming airing throughout the three-plus weeks of the event. Earlier this year, the NCAA signed Turner to create and develop NCAA Digital, which covers not just men's basketball but digital sites across all NCAA sports.

Looking beyond 2011, Levy said that Turner is considering adding more college basketball as well as college football to its schedule, is determining what financial and logistical elements would be needed to add 3D to the tournament production and is working with CBS to continue to enhance March Madness not just for this year but "through the entire deal," which runs until 2024. The previous deal CBS had with the NCAA was an 11-year, $6 billion pact that would have gone through 2013 but gave the NCAA the option to drop out three years early. CBS has carried March Madness since 1982.

Both McManus and Levy citied strength in unity when developing the deal not only to ensure financial success but also to keep out ESPN, which also was bidding on the contract. "I'm not proud of spending $10.8 billion, but it is the largest sports deal ever," said Levy.

"Both CBS and Turner are working to make the venture better for both sides, even 14 years down the road," said McManus. "This is still in its infancy, but the corporate and financial [response] has been unbelievable." And regarding March Madness 2011: "What we want," said McManus, "are close, competitive games and good storylines." 

CBS, Turner Join Forces For $10.8B NCAA March Madness Deal

NCAA Signs Turner Sports To Create, Develop Digital Operation

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