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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in CBS (1)

Wednesday
Nov172010

CBS, Turner: March Madness Makeover Will Be A Multi-Media Marketing Success

By Barry Janoff, Executive Editor

November 17, 2010: March Madness is still some three months away, but executives at CBS and Turner Broadcasting are already predicting that the first men's college basketball Division I tournament under their new joint 14-year, $10.8 billion deal with the NCAA will be a marketing and production success.

"Ten [of 11 NCAA] corporate sponsors are back and the other is resolving a financial situation, four or five others are very interested and  two new sponsors will soon be announced," said David Levy, president of sales, distribution and sports for Turner. "Sales and corporate response are even better than what we expected." He also stated he expects "eyeballs will increase 25%."

Among the new aspects fans and brands will get are Marv Albert, Charles Barkley, a "National Bracket Day," increased activation at March Madness on Demand and a redesigned production effort that will cross CBS and Turner borders.

Under the new deal signed this past April, Turner Sports and CBS Sports have  exclusive rights to license NCAA marks, tickets and taglines in commercial promotions with respect to the NCAA championships and hold certain exclusive media rights in the Division I Men’s Basketball Championship.

NCAA corporate partners include AT&T, Capital One, Coca-Cola, Enterprise, The Hartford, Hershey's Chocolate, LG, Lowe's, Planters (Kraft Foods), State Farm Insurance and UPS.

According to Levy and Sean McManus, president for CBS News and Sports, the two broadcast giants will combine on-air talent, production efforts and marketing activation to offer fans a seamless presentation across CBS and Turner's three outlets: TBS, TNT and truTV. That includes Turner's leading NBA announcers and analysts becoming part of the 68-team tournament crew, including Marv Albert, Charles Barkley, Kenny Smith, Reggie Miller and Ernie Johnson; and CBS's top college basketball talent doing coverage on Turner, including Jim Nantz and Gus Johnson.

"The on-air talent is like the 1927 New York Yankees," said McManus, who appeared with Levy on Nov. 16 as part of a Sports Media & Technology conference in New York under the auspices of SportsBusiness Journal/Daily. "These guys live and breathe basketball all year long." McManus also said that "Marv is recognized as the one of the great basketball announcers in history. And the more we can use Charles [Barkley], the better."

According to McManus, everything from music and graphics to production and logistics will coexist across all platforms. "Fans who tune in to CBS or truTV will not see a difference in production quality," said McManus. In fact, Nantz will lead the on-air team for what is now dubbed the "First Four" games, to be shown on truTV.

"The on-air talent is like the 1927 New York Yankees. Marv Albert, Charles Barkley . . . These guys live and breathe basketball all year long."

The 2011 Division I men's basketball tournament will begin with bracket assignments on Selection Sunday, March 13, on CBS. The next day, March 14, is now being billed — and being pitched to potential sponsors — as "National Bracket Day," to include extended programming across CBS and Turner platforms. The First Four will be played on March 15-16, to include four at-large teams and teams seeded No. 65, 66, 67 and 68, played at the University of Dayton Arena.

Second- and third-round games will be played March 17-20 and regional games are scheduled for March 24-27. The Final Four will be April 2-4, 2011 at Reliant Stadium, Houston, and shown on CBS. (Full schedule here.)

Levy said that Turner's digital assets would play a big role in the 2011 tournament. That would include NCAA.com, CBSSports.com, SI.com and other sites handled by Turner "as a complement to the advertising opportunities on TV." Also getting ramped up is the already popular March Madness on Demand, which provides live video-streaming of games. For the coming tournament, MMOD will morph into a video network with tournament-centric programming airing throughout the three-plus weeks of the event. Earlier this year, the NCAA signed Turner to create and develop NCAA Digital, which covers not just men's basketball but digital sites across all NCAA sports.

Looking beyond 2011, Levy said that Turner is considering adding more college basketball as well as college football to its schedule, is determining what financial and logistical elements would be needed to add 3D to the tournament production and is working with CBS to continue to enhance March Madness not just for this year but "through the entire deal," which runs until 2024. The previous deal CBS had with the NCAA was an 11-year, $6 billion pact that would have gone through 2013 but gave the NCAA the option to drop out three years early. CBS has carried March Madness since 1982.

Both McManus and Levy citied strength in unity when developing the deal not only to ensure financial success but also to keep out ESPN, which also was bidding on the contract. "I'm not proud of spending $10.8 billion, but it is the largest sports deal ever," said Levy.

"Both CBS and Turner are working to make the venture better for both sides, even 14 years down the road," said McManus. "This is still in its infancy, but the corporate and financial [response] has been unbelievable." And regarding March Madness 2011: "What we want," said McManus, "are close, competitive games and good storylines." 

CBS, Turner Join Forces For $10.8B NCAA March Madness Deal

NCAA Signs Turner Sports To Create, Develop Digital Operation

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