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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar072018

CBS Sports, Turner Seek To Make Sense Of March Madness Marketing, Programming

By Barry Janoff

March 6, 2018: CBS Sports and Turner Sports, which for the eighth consecutive year will provide live coverage of all 67 games from the 2018 NCAA Division I Men’s Basketball Championship, have detailed which rounds and how many games would be aired on each broadcast platform.

The networks also shared specifics regarding pre-game, halftime, bridge and post-game shows; and the NCAA Selection Show, which kicks off March Madness on Sunday, March 11 and, for the first time, will air on TBS rather than CBS, where it has been since 1992.

March Madness generates more than $1.25 billion in national TV ad spend, “making it one of the most valuable franchises in televised sports,” according to media intelligence firm Kantar Media, NY.

The spend is second in sports only to the NFL post-season, which includes the Super Bowl.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

CBS and Turner in 2010 signed a 14-year, $10.8 billion deal with the NCAA for exclusive rights to the Men’s Div. I hoops tournament, then extended the deal in 2016 for eight years at $8.8 billion.

As in previous year under the CBS-Turner alliance, games this month will across four national television networks – TBS, CBS, TNT and truTV – with all games also streamed on NCAA March Madness Live.
 
TBS will televise the NCAA Final Four national semi-finals on Saturday, March 31; and then the National Championship game on Monday, April 2, from the Alamodome in San Antonio.

By network, programming will see CBS will broadcast 21 games throughout the Tournament, including the Elite 8, Sweet 16 and first and second rounds.

TBS will televise 21 contests including the National Championship, Final Four semi-finals, Elite 8, Sweet 16 and first- and second-round games.

TruTV will air a total of 13 games, including the First Four and the first and second rounds, in addition to "TeamCas"t presentations for the National Championship and Final Four semifinals.

TNT will televise 12 games including first- and second-round match-ups, plus "TeamCast" presentations for the National Championship and Final Four semifinals.

CBS Sports and Turner Sports will again air “March Madness Confidential,” providing exclusive, behind-the-scenes access of select NCAA Tournament teams, with features airing during studio coverage and on NCAA.com, chronicling their Tournament journeys. 
 
In addition, Turner and CBS will again present integrated game and studio productions with pregame, halftime, bridge and post-game shows from studios in New York and Atlanta.

Studio shows will include The Road to the Final Four and Infiniti NCAA Tip-Off pre-game shows, AT&T at the Half, Capital One Tournament Central and the Inside March Madness presented by Buick post-game show.

NCAA March Madness Live returns as a digital destination for direct access to all 67 games of the NCAA Division I Men’s Basketball Championship.

In addition, social integrations will include highlights, features and news updates across the official March Madness Twitter, Facebook, Instagram and Snapchat accounts for companion content throughout the Tournament.

According to CBS and Turner, The Selection Show will start with the announcement of all 68 tournament teams, followed by the release of the brackets and match-ups, with “analysis, discussion, interviews and reactions from teams as they find out if they made the Tournament, along with their region, seeding and opponent.”

Hosts Ernie Johnson and Greg Gumbel will work with analysts and commentators Clark Kellogg, Charles Barkley, Seth Davis and Kenny Smith in Atlanta.

Selection Committee chairman Bruce Rasmussen will join Adam Zucker in the CBS Studios in New York.

Prior to the 2018 NCAA March Madness Selection Show, Turner Sports and CBS Sports will produce a special four-hour Social Madness social media pre-show, running exclusively on official March Madness handles across YouTube, Twitter and Facebook, along with NCAA.com and Bleacher Report (beginning at 2 PM ET).

March Madness

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