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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar072018

CBS Sports, Turner Seek To Make Sense Of March Madness Marketing, Programming

By Barry Janoff

March 6, 2018: CBS Sports and Turner Sports, which for the eighth consecutive year will provide live coverage of all 67 games from the 2018 NCAA Division I Men’s Basketball Championship, have detailed which rounds and how many games would be aired on each broadcast platform.

The networks also shared specifics regarding pre-game, halftime, bridge and post-game shows; and the NCAA Selection Show, which kicks off March Madness on Sunday, March 11 and, for the first time, will air on TBS rather than CBS, where it has been since 1992.

March Madness generates more than $1.25 billion in national TV ad spend, “making it one of the most valuable franchises in televised sports,” according to media intelligence firm Kantar Media, NY.

The spend is second in sports only to the NFL post-season, which includes the Super Bowl.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

CBS and Turner in 2010 signed a 14-year, $10.8 billion deal with the NCAA for exclusive rights to the Men’s Div. I hoops tournament, then extended the deal in 2016 for eight years at $8.8 billion.

As in previous year under the CBS-Turner alliance, games this month will across four national television networks – TBS, CBS, TNT and truTV – with all games also streamed on NCAA March Madness Live.
 
TBS will televise the NCAA Final Four national semi-finals on Saturday, March 31; and then the National Championship game on Monday, April 2, from the Alamodome in San Antonio.

By network, programming will see CBS will broadcast 21 games throughout the Tournament, including the Elite 8, Sweet 16 and first and second rounds.

TBS will televise 21 contests including the National Championship, Final Four semi-finals, Elite 8, Sweet 16 and first- and second-round games.

TruTV will air a total of 13 games, including the First Four and the first and second rounds, in addition to "TeamCas"t presentations for the National Championship and Final Four semifinals.

TNT will televise 12 games including first- and second-round match-ups, plus "TeamCast" presentations for the National Championship and Final Four semifinals.

CBS Sports and Turner Sports will again air “March Madness Confidential,” providing exclusive, behind-the-scenes access of select NCAA Tournament teams, with features airing during studio coverage and on NCAA.com, chronicling their Tournament journeys. 
 
In addition, Turner and CBS will again present integrated game and studio productions with pregame, halftime, bridge and post-game shows from studios in New York and Atlanta.

Studio shows will include The Road to the Final Four and Infiniti NCAA Tip-Off pre-game shows, AT&T at the Half, Capital One Tournament Central and the Inside March Madness presented by Buick post-game show.

NCAA March Madness Live returns as a digital destination for direct access to all 67 games of the NCAA Division I Men’s Basketball Championship.

In addition, social integrations will include highlights, features and news updates across the official March Madness Twitter, Facebook, Instagram and Snapchat accounts for companion content throughout the Tournament.

According to CBS and Turner, The Selection Show will start with the announcement of all 68 tournament teams, followed by the release of the brackets and match-ups, with “analysis, discussion, interviews and reactions from teams as they find out if they made the Tournament, along with their region, seeding and opponent.”

Hosts Ernie Johnson and Greg Gumbel will work with analysts and commentators Clark Kellogg, Charles Barkley, Seth Davis and Kenny Smith in Atlanta.

Selection Committee chairman Bruce Rasmussen will join Adam Zucker in the CBS Studios in New York.

Prior to the 2018 NCAA March Madness Selection Show, Turner Sports and CBS Sports will produce a special four-hour Social Madness social media pre-show, running exclusively on official March Madness handles across YouTube, Twitter and Facebook, along with NCAA.com and Bleacher Report (beginning at 2 PM ET).

March Madness

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