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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
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15. Green Bay Packers
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18. Baltimore Ravens
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct272009

Boston Celtics Are 'Reloaded' To Reclaim NBA Championship Crown

Paul Pierce in first 'Reloaded' TV spot.October 27, 2009: Following their championship run in 2007-08, the Boston Celtics did not live out their quest to win back-to-back NBA titles last season, due in large part to an injury to Kevin Garnett that kept him out of 25 regular season games and severely curtailed his post-season productivity.

But Garnett and the Celtics now say the are reloaded and ready to recapture the franchise's 18th NBA title, and have translated that attitude into a new marketing effort, aptly titled "Reloaded." The regional campaign breaks this week to coincide with the 2009-10 season via TV, radio, digital, print, out of home and in-game activities at TD Garden. Lead agency is Allen & Gerritsen, Watertown, Mass., the team's long-time agency of record.

The first "Reloaded" TV spot will air early in the season, with new spots in development showcasing the Celtics' behind the scenes, preparing for games. The lead spot features black-and-white photos of Garnett, Paul Pierce, Ray Allen, Rajon Rando, Eddie House, head coach Doc Rivers and other members of the team whose images are superimposed with such words as "revitalized," "reboot," "reverberate," "responsible," "rewrite" and "reloaded." The is played out to an intense, building drum beat that culminates with a closing shot of an intense Garnett as we hear behind him the Celtics' pre-game "Mobutu" chant led by Pierce.

The initial marketing still contains Glen 'Big Baby' Davis, who broke his thumb this past weekend in an alleged fight with a friend and is expected to miss a still undetermined amount of playing time.

'Reloaded' captures how Kevin Garnett and the Celtics feel about winning another NBA championship."'Reloaded' captures exactly how the Celtics players and coaches feel about this season," Shawn Sullivan, CMO of the Boston Celtics, said in a statement.  "The campaign demonstrates the attitude and energy of the entire team as we drive for another championship."

The Celtics also have launched an interactive Facebook application for fans, “3-Point Play," as part of the team’s broader online marketing strategy, which has attracted more than 430,000 followers. The app, from interactive agency Molecular, Watertown, Mass., features a game in which fans compete against their Facebook friends and Celtics fans from around the world, challenging each other to accurately predict the statistical output of their favorite players each game by points, rebounds and assists. Prizes are awarded throughout the season, with top winners competing for playoff tickets.

"Celtics fans are following the team in large numbers on Facebook, and '3-Point Play' allows us to bring something new to them as the season begins," said Sullivan. "At the same time, the power of social media will allow us to capture key information that enables us to enhance and grow our fan interactions online."

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