January 13, 2011: Sun Life Financial has extended its reach into sports marketing via a new multi-faceted sponsorship agreement with the NBA's Boston Celtics, designating the company as the first presenting sponsor of Celtics.com.
Financial terms of the agreement were not disclosed.
Under the terms of the agreement, Sun Life will be designated as an official team sponsor and receive "extensive brand integration across a variety of Celtics promotional and marketing vehicles." Activation includes extensive presence in-arena at TD Garden through courtside signage, Sun Life branded in-game promotions and features, exposure on the Jumbotron and the rights to use Boston Celtics team marks and logos in external and internal marketing and advertising campaigns.
As presenting sponsor of Celtics.com, powered by Sun Life Financial, the company will receive significant exposure throughout the site. According to the Celtics, Web assets include fixed header positions on all Celtics.com pages; and presenting sponsorship of several interactive team content features, such as the team statistics section, post-game breakdowns and Celtics Minute, a daily video vignette.
In addition, Sun Life Financial, which has its U.S. headquarters in Wellesley, Mass., will gain access to the Boston Celtics Sports Authority Training Facility in nearby Waltham for both regional and executive meetings.
Celtics.com averages more than 8.5 million page views and 1.5 million unique visitors per month and 70 million page views a season, per the team.
“We are proud to partner with a prestigious international brand like Sun Life Financial to reach Celtics fans everywhere.”
“Fans from all over the world stay connected with the team through Celtics.com,” said Boston Celtics Team President Rich Gotham. “We are proud to partner with a prestigious international brand like Sun Life Financial to reach Celtics fans everywhere.”
Sun Life also has naming rights to the stadium in South Florida that is home to the NFL's Miami Dolphins and also hosted Super Bowl XLIV.