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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jul232018

Shot In The Arm: College Football Outland Trophy Signs Presenting Deal With NFID

NYSJ Sports-Entertainment Business News Service

July 23, 2018: The prestigious Outland Trophy, awarded annually by the Football Writers Association of America to the top interior lineman in college football, has a new partnership and presenting alliance.

FWAA has signed a pact with the National Foundation for Infectious Diseases to present the 2018 Outland Trophy as part of a public awareness campaign “focused on the importance of influenza (flu) prevention during the 2018-2019 flu season.”

As part of the public awareness campaign, the award will be rebranded as the Outland Trophy presented by the National Foundation for Infectious Diseases.

Financial terms were not shared.

As part of marketing support, the hashtag #FightFlu will appear on all Outland Trophy advertising, marketing, social media and public relations materials.

Branded content and advertising will promote the award and the public awareness campaign in Touchdown Illustrated game day programs at more than 1,000 college football games during the 2018 season.

Content will also appear in many major bowl game programs — including the College Football Playoff — as well as most NFL game day programs.

Joe Thomas, the 2006 Outland Trophy winner while at the University of Wisconsin, will serve as the Outland Trophy #FightFlu ambassador.

Thomas retired earlier this year after an11-year career with NFL's Cleveland Browns.

“Now that I’m retired I’ve decided to help give the @OutlandTrophy a shot in the arm by partnering with @NFIDvaccines and @TheFWAA to promote the importance of getting vaccinated for the flu #FightFlu,” Thomas posted on his Twitter account.

According to  Steve Richardson, FWAA executive director, ”This partnership with the Outland Trophy offers NFID a timely platform to promote the importance of flu prevention to college football fans all across the U.S. and remind fans that annual flu vaccination is recommended for all individuals age six months and older.”

NFID said that influenza (flu) is a “highly contagious and sometimes life-threatening disease that affects between 5-20% of the U.S. population annually and accounts for more than 200,000 hospitalizations and 3,000-49,000 deaths in the U.S. each year.

They said that getting an annual flu shot is the most effective way to prevent influenza.

Thomas will announce the recipient of the 2018 Outland Trophy during ESPN's The Home Depot College Football Awards on Dec. 6 in the College Football Hall of Fame in Atlanta.

"Influenza is a highly contagious and sometimes life-threatening disease that accounts for more than 200,000 hospitalizations and 3,000-49,000 deaths in the U.S. each year."

The official presentation to the winner will be made at the Greater Omaha (Nebraska) Sports Committee's Outland Trophy Banquet on Jan. 9, 2019.

"The FWAA is delighted to partner with NFID in this Outland Trophy sponsorship,” Richardson said in a statement

“NFID is an influential thought leader promoting important public health messages around disease prevention and treatment. Using one of college football's oldest and most revered awards to help promote flu prevention is a winning play on any field as far as the FWAA is concerned.”

The Outland Trophy, now in its 73rd year, was created in 1946 when Dr. John Outland presented the FWAA with a financial contribution to initiate the award.

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