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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan122015

College Football Playoff, Title Game Produce Real Emotions, Counterfeit Products

By Barry Janoff

January 12, 2015: Monday night marks the first Championship Game under the new College Football Playoff format, with Oregon meeting Ohio State in AT&T Stadium.

But during the week-long buildup to the game, and throughout game day itself, executives from the NCAA, College Football Playoff, the two universities and others have been dealing with a problem nearly as traditional as college football: counterfeit merchandise.

The business of college sports is lucrative, with the retail market for collegiate licensed products estimated at $4.6 billion annually,, according to IMG College, the division of IMG Worldwide that focuses on college sports marketing, sponsorship and activation.

Counterfeit merchandise has become its own substantial cottage industry. During the two College Football Playoff semifinals played earlier this month, the Rose Bowl Game presented by Northwestern Mutual and the Allstate Sugar Bowl, more than 1,100 counterfeit items with a retail value of nearly $30,000 were seized, according to IMG College.

This past October, College Licensing Company, the licensing division of IMG College, signed a six-year deal to become the exclusive CFP licensing representative.

Since then, CLC has signed deals with some 49 companies that are officially licensed to produce approved merchandise bearing the marks of the College Football Playoff. About a third of the licensees had already worked with IMG College, CLC and the NCAA under the previous BCS system.

But with the arrival of the CFP system, the stakes became higher and the rewards more substantial both for official and unofficial participants.

“Protecting the brand and integrity of the College Football Playoff and its consumers is of the upmost importance,” Cory Moss, CLC svp and managing director, said in a statement. “By teaming with law enforcement officials, we have the ability to cover a large jurisdiction and deter potential counterfeiters, while ensuring consumers are not lured into purchasing inferior, unlicensed product.”

Among the brands that have official CFP status are adidas, 47 Brand, Cutter & Buck, Nike USA, Nike by Haddad Apparel Group, Under Armour by Gear for Sports, Fathead, Franklin Mint and Wilson Sporting Goods. (See full list below.)

Royalties generated from the sale of CFP merchandise help fund the organization’s philanthropic initiative, Extra Yard for Teachers. Extra Yard for Teachers is dedicated to honoring and supporting teachers nationally and in the communities that host the CFP National Championship through the direct provision of resources, professional development and training, teacher recognition and the support of a college-going culture.

According to Bill Hancock, executive director for the College Football Playoff, “We are pleased with the enforcement efforts to date and know that CLC and the network of law enforcement officials they have coordinated will use their full arsenal of resources to ensure that the fans and consumers of the College Football Playoff enjoy a positive experience during their time at the game and our weekend events.

Among the guidelines that CLC offered for consumers seeking to purchase CFP items:

Consumer tips for purchasing officially licensed College Football Playoff merchandise:
 
• All officially licensed College Football Playoff merchandise should display the, “Officially Licensed Collegiate Product” or the CFP’s “Extra Yard for Teachers” hologram somewhere on the product or hangtag.
 
• The merchandise should depict the College Football Playoff logos and trademarks in a tasteful manner.
 
• The tag on the garment should be intact. A torn or missing tag is evidence of a garment of inferior quality, one that probably would not meet the stringent quality standards put in place by the College Football Playoff.
 
• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
 
• All merchandise should have the appropriate trademark designations (i.e. TM, â) next to a specific name or design.

CLC represents nearly 200 colleges, universities, conferences, bowls, the NCAA and the Heisman Trophy. CLC says that college sports have some 190 million fans, "the largest fan base of all sports."

“Protecting the brand and integrity of the College Football Playoff and its consumers is of the upmost importance."

“The College Football Playoff has the potential to be the biggest event in the history of college sports,” said Moss. “CLC is partnering with a true leader in the sport’s growth and evolution at a time when there’s vast potential for this new brand.  We will draw on our full range of resources and expertise to capitalize on the attention and buzz of the College Football Playoff. CFP’s faith in CLC reinforces our position as the licensing company with the resources and experience to grow and protect the biggest and most iconic brands in college sports.”

The first College Football Playoff Championship Game: Jan. 12, AT&T Stadium, 8:30 PM ESPN.

The "best-in-class" licensees selected to produce College Football Playoff branded merchandise for retail sale include:
 adidas; Antigua; Box Seat Clothing Company; Captivating Headgear; Columbia by OCS; 47 Brand; Cutter & Buck; Game Change Apparel; G-III; Blue 84; Knights Apparel; New World Graphics; Nike USA; Nike by Haddad Apparel Group; Wildcat Retro Brands; Outerstuff; Sportsscarf; Top of the World; Under Armour by Gear for Sports; Zephyr Graf-X; Blakeway Worldwide Panoramas; Boelter Brands; B.S.I. Products; Highland Mint; Emblem Source; Fanatics Authentics; Fathead; Franklin Mint; Fremont Die Consumer Products; Hunter Manufacturing; Kolder Incorporated;  Matthew Powell Creations; OYO Sportstoys Inc; ProGraphs; R.F.S.J. Inc; Rico Industries/Tag Express; Sewing Concepts; Team Beans; Wilson Sporting Goods; WinCraft.

Source: CLC

IMG College's CLC Takes On Lucrative College Football Playoff Licensing

Sales Of College Merchandise Hit $4.6 Billion

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