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What Are You Watching In July 2018
 
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QUICK HITS

• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr172018

International Champions Soccer Cup Pitching Top Teams, Venues, Marketing

NYSJ Sports-Entertainment Business News Service

April 17, 2018: The 2018 FIFA World Cup Russia is scheduled for June 14-July 15.

Just five days later, what might be called "World Cup Lite" begins with 18 of the top soccer teams in the world competing in the sixth International Champions Cup presented by Heineken.

This 2018 event includes 27 matches across the U.S., Europe and Singapore.

The event is scheduled to run July 20 - Aug. 7.

The roster of clubs includes Real Madrid C.F., Manchester United F.C., FC Barcelona, Manchester City F.C., Tottenham Hotspur F.C., Liverpool F.C., Chelsea F.C., Arsenal F.C., A.S. Roma, Juventus F.C., A.C. Milan, F.C. Internazionale, Club Atlético de Madrid, Sevilla FC, Borussia Dortmund, F.C. Bayern Munich, Paris Saint-Germain F.C.and S.L. Benfica.

In addition to presenting sponsor Heineken, 2018 International Champions Cup sponsors include MasterCard International, Ally Financial, Hertz, Konami Digital Entertainment, XYience Energy Drink, Vivid Seats.

Marketing kicks off with an intro TV spot, “Champions Meet Here,” that features a bevy of soccer stars and athletes from other sports, each touting a game or games in their city.

The full two and half minute spot includes Victor Cruz (pictured below), Draymond Green, Matt Bahr, Josh Norman, Zlatan Ibrahimović, Kawann Short, Brandon Graham, Jim Harbaugh, Paolo Maldini, Alana Blanchard (pictured below) and the Dallas Cowboys Cheerleaders.

Shorter versions will run in each respective city.

The campaign will also include print, Internet, social media and local activation.

ESPN, ESPN Deportes, ESPN Deportes Radio, ESPNU and ESPNEWS will combine to cover the 2018 International Champions Cup presented by Heineken.

U.S.-based venues include Red Bull Arena and MetLife Stadium New York/New Jersey, Hard Rock Stadium Miami, Levi’s Stadium San Francisco Bay Area, Rose Bowl Los Angeles, FedEx Field Washington D.C., Soldier Field Chicago, Bank of America Stadium Charlotte, U.S. Bank Stadium Minneapolis, Heinz Field Pittsburgh, AT&T Stadium Dallas and Lincoln Financial Field Philadelphia.

Europe host cities include Vienna, Gothenburg, Madrid, Stockholm, Naples, Klagenfurt, Lecce and Warsaw.

Singapore will host three matches.

U.S. highlights include:

  • Manchester United F.C. vs Real Madrid C.F. Hard Rock Stadium
  • F.C. Barcelona vs Tottenham Hotspur F.C. Rose Bowl
  • F.C. Bayern Munich vs Manchester City F.C. Hard Rock Stadium
  • A.C. Milan vs. FC Barcelona Levi's Stadium
  • Real Madrid C.F. vs Juventus FedEx Field
  • Manchester United F.C. vs Liverpool F.C. Michigan Stadium
  • Real Madrid C.F. vs. A.S. Roma MetLife Stadium
  • Tottenham Hotspur F.C. vs. A.C. Milan U.S. Bank Stadium

(See full schedule and ticket information here.)

International Champions Cup presented by Heineken is conducted under the auspices of media, sports and entertainment group Relevent.

Also unveiled was the inaugural Women's International Champions Cup, which will bring three of Europe's top women's teams, including Manchester City F.C. and Paris Saint-Germain, to the U.S. and also include North Carolina Courage of the NWSL.

"Interest and fandom for European soccer in the United States and Asia is at an all-time high,” Daniel Sillman, CEO of ICC and Relevent, said in a statement.

“Record numbers of new kids from every region and community are finding a passion for the game, the mythical teams and compelling personalities. The International Champions Cup and Relevent are incredibly excited about giving fans another amazing tournament.”

According to Sillman, in addition to hosting legendary clubs in great cities and creating the European football experience, Relevant is “committed to finding new and innovative ways bring the teams, players and fans together”

He said that the introduction of the first women's tournament “was met with overwhelming response, underscoring the passion for European soccer and our mission."

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