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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun252012

Chelsea Football Club Now Kicking Around Europe, The U.S. With Delta Air Lines

By Barry Janoff

June 25, 2012: Chelsea Football Club, one of the most storied franchises in soccer history, has signed a deal with Atlanta-based Delta Air Lines making the carrier its official airline sponsor.

The deal comes as Delta is seeking to expand its footprint in the U.K. and just weeks prior to Chelsea's tour of the U.S. that will include stops in four cities. Delta also plans to build awareness of the partnership during the 2012 Summer Olympics in London.

Financial terms of the multi-year alliance were not disclosed.

Other Chesea FC partners include adidas, jersey sponsor Samsung, Thomas Cook, EA Sports and Signha.

The deal is the second in recent weeks between a U.S.-based company and a U.K. soccer club. General Motors division Chevrolet in May signed a global deal with Manchester United, a rival of Chelsea in the Barclays Premier League.

Delta has several deals with sports franchises in the U.S., including the official airline sponsor of the New York Yankees, the NHL's Los Angeles Kings and the NFL's Minnesota Vikings. Delta said this is its first alliance with a U.k.-based soccer club.

Chelsea has an upcoming tour of the U.S. that will include games in Seattle (July 18), at Yankee Stadium in New York (July 22), against the Major League Soccer All-Stars in Philadelphia on July 25 and Miami (July 28).

Marketing support in the U.K. will include signage at Chelsea home games, ads on the team's Web site, the Delta logo on backboards during player interviews and activation on social media including Facebook and Twitter.

During the team's U.S. tour, Delta will have a presence via signage and activation including a dedicated Facebook page in which visitors can participate in a vote to determine which U.S. city will "host a fare promotion from the United States to London this summer. (Full details here.)

"Partnering with [Chelsea] is an exciting way to strengthen our brand around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

"We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network," Perry Cantarutti, Delta's svp for Europe, the Middle East and Africa, said in a statement. "Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the U.K. and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

According to Chelsea FC CEO Ron Gourlay, "It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation.Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe."

PHOTO: Chelsea FC

GM's Chrysler Nets Global Alliance With Manchester United

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