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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
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18. Baltimore Ravens
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun252012

Chelsea Football Club Now Kicking Around Europe, The U.S. With Delta Air Lines

By Barry Janoff

June 25, 2012: Chelsea Football Club, one of the most storied franchises in soccer history, has signed a deal with Atlanta-based Delta Air Lines making the carrier its official airline sponsor.

The deal comes as Delta is seeking to expand its footprint in the U.K. and just weeks prior to Chelsea's tour of the U.S. that will include stops in four cities. Delta also plans to build awareness of the partnership during the 2012 Summer Olympics in London.

Financial terms of the multi-year alliance were not disclosed.

Other Chesea FC partners include adidas, jersey sponsor Samsung, Thomas Cook, EA Sports and Signha.

The deal is the second in recent weeks between a U.S.-based company and a U.K. soccer club. General Motors division Chevrolet in May signed a global deal with Manchester United, a rival of Chelsea in the Barclays Premier League.

Delta has several deals with sports franchises in the U.S., including the official airline sponsor of the New York Yankees, the NHL's Los Angeles Kings and the NFL's Minnesota Vikings. Delta said this is its first alliance with a U.k.-based soccer club.

Chelsea has an upcoming tour of the U.S. that will include games in Seattle (July 18), at Yankee Stadium in New York (July 22), against the Major League Soccer All-Stars in Philadelphia on July 25 and Miami (July 28).

Marketing support in the U.K. will include signage at Chelsea home games, ads on the team's Web site, the Delta logo on backboards during player interviews and activation on social media including Facebook and Twitter.

During the team's U.S. tour, Delta will have a presence via signage and activation including a dedicated Facebook page in which visitors can participate in a vote to determine which U.S. city will "host a fare promotion from the United States to London this summer. (Full details here.)

"Partnering with [Chelsea] is an exciting way to strengthen our brand around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

"We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network," Perry Cantarutti, Delta's svp for Europe, the Middle East and Africa, said in a statement. "Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the U.K. and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

According to Chelsea FC CEO Ron Gourlay, "It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation.Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe."

PHOTO: Chelsea FC

GM's Chrysler Nets Global Alliance With Manchester United

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