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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun252012

Chelsea Football Club Now Kicking Around Europe, The U.S. With Delta Air Lines

By Barry Janoff

June 25, 2012: Chelsea Football Club, one of the most storied franchises in soccer history, has signed a deal with Atlanta-based Delta Air Lines making the carrier its official airline sponsor.

The deal comes as Delta is seeking to expand its footprint in the U.K. and just weeks prior to Chelsea's tour of the U.S. that will include stops in four cities. Delta also plans to build awareness of the partnership during the 2012 Summer Olympics in London.

Financial terms of the multi-year alliance were not disclosed.

Other Chesea FC partners include adidas, jersey sponsor Samsung, Thomas Cook, EA Sports and Signha.

The deal is the second in recent weeks between a U.S.-based company and a U.K. soccer club. General Motors division Chevrolet in May signed a global deal with Manchester United, a rival of Chelsea in the Barclays Premier League.

Delta has several deals with sports franchises in the U.S., including the official airline sponsor of the New York Yankees, the NHL's Los Angeles Kings and the NFL's Minnesota Vikings. Delta said this is its first alliance with a U.k.-based soccer club.

Chelsea has an upcoming tour of the U.S. that will include games in Seattle (July 18), at Yankee Stadium in New York (July 22), against the Major League Soccer All-Stars in Philadelphia on July 25 and Miami (July 28).

Marketing support in the U.K. will include signage at Chelsea home games, ads on the team's Web site, the Delta logo on backboards during player interviews and activation on social media including Facebook and Twitter.

During the team's U.S. tour, Delta will have a presence via signage and activation including a dedicated Facebook page in which visitors can participate in a vote to determine which U.S. city will "host a fare promotion from the United States to London this summer. (Full details here.)

"Partnering with [Chelsea] is an exciting way to strengthen our brand around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

"We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network," Perry Cantarutti, Delta's svp for Europe, the Middle East and Africa, said in a statement. "Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the U.K. and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

According to Chelsea FC CEO Ron Gourlay, "It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation.Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe."

PHOTO: Chelsea FC

GM's Chrysler Nets Global Alliance With Manchester United

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