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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in soccer (1)

Monday
Jun252012

Chelsea Football Club Now Kicking Around Europe, The U.S. With Delta Air Lines

By Barry Janoff

June 25, 2012: Chelsea Football Club, one of the most storied franchises in soccer history, has signed a deal with Atlanta-based Delta Air Lines making the carrier its official airline sponsor.

The deal comes as Delta is seeking to expand its footprint in the U.K. and just weeks prior to Chelsea's tour of the U.S. that will include stops in four cities. Delta also plans to build awareness of the partnership during the 2012 Summer Olympics in London.

Financial terms of the multi-year alliance were not disclosed.

Other Chesea FC partners include adidas, jersey sponsor Samsung, Thomas Cook, EA Sports and Signha.

The deal is the second in recent weeks between a U.S.-based company and a U.K. soccer club. General Motors division Chevrolet in May signed a global deal with Manchester United, a rival of Chelsea in the Barclays Premier League.

Delta has several deals with sports franchises in the U.S., including the official airline sponsor of the New York Yankees, the NHL's Los Angeles Kings and the NFL's Minnesota Vikings. Delta said this is its first alliance with a U.k.-based soccer club.

Chelsea has an upcoming tour of the U.S. that will include games in Seattle (July 18), at Yankee Stadium in New York (July 22), against the Major League Soccer All-Stars in Philadelphia on July 25 and Miami (July 28).

Marketing support in the U.K. will include signage at Chelsea home games, ads on the team's Web site, the Delta logo on backboards during player interviews and activation on social media including Facebook and Twitter.

During the team's U.S. tour, Delta will have a presence via signage and activation including a dedicated Facebook page in which visitors can participate in a vote to determine which U.S. city will "host a fare promotion from the United States to London this summer. (Full details here.)

"Partnering with [Chelsea] is an exciting way to strengthen our brand around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

"We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network," Perry Cantarutti, Delta's svp for Europe, the Middle East and Africa, said in a statement. "Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the U.K. and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

According to Chelsea FC CEO Ron Gourlay, "It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation.Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe."

PHOTO: Chelsea FC

GM's Chrysler Nets Global Alliance With Manchester United

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