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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar162014

GM's Chevrolet Maps Ambush Marketing Route With ManU Driving To FIFA World Cup

By Barry Janoff

March 16, 2014: Chevrolet is not the official automotive partner of FIFA and the World Cup, a distinction that belongs to Hyundai-Kia Motors.

But Chevy is partnered with a soccer club that lays claim to 659 million followers worldwide, Manchester United, and the division of General Motors plans to use that strong alliance to pump up its visibility in the months leading to the World Cup this June.

Chevrolet this week launches "What Do You #PlayFor?" a multi-media global campaign intended to "inspire and bring football fans closer to the sport than ever."

"The act of play is a fundamental human need that transcends cultures and impacts all ages," Alan Batey, General Motors evp-Global Chevrolet, said in a statement.  "Joyful play is the fuel of ingenuity and imagination for children and adults alike, driving a sense of what is possible."

A launch spot plays out against a backdrop of kids and adults enjoying soccer in a variety of locations — soccer fields, school yards, playgrounds, a beach and even on a roof top — where they answer the question, "What Do You #PlayFor?" "I play to be different . . .  for the love of the game . . .  for a victory . . . to be my best . . .  to be part of a family . . . for the passion . . .  for my heroes . . . for honor . . . for my highlight reel . . .  to reach my potential . . . "

The spot includes the Chevy campaign tag, "Find New Roads." (See the ad here.)

Via the Twitter hash-tagged "What do you #playfor?" the digital and social media-driven elements of the campaign direct people to a dedicated Web site, where they can share their feelings about soccer through video and share their comments about other videos on the site. Twitter, Facebook and other destinations support the effort.

The campaign comes as Chevrolet, which has been a Manchester United partner since 2012, prepares to replace AON as the club's primary and jersey-front sponsor, which begins with the 2014-15 season. The seven-year alliance was valued just short of $560 million by industry analysts.

It also comes on the heels of General Motors Co's decision to end the majority of Chevrolet automobile sales in Europe beginning in 2016.
 
According to Richard Arnold, group managing director. for Manchester United  "Chevrolet's 'What Do You Play For?' campaign will stimulate global discussion and engagement amongst Manchester United's 659 million followers worldwide and create meaningful change around the world."ddsdf

Manchester United, which plays in the Barclays English Premiere League, said that data its fan base is well-entrenched worldwide, with nearly half of its 659 million followers in Asia, including 108 million in China; 173 million in Africa and the Middle East and Africa; 90 million in Europe, and more than 70 million in the Americas.

The club has more than two million followers on Twitter and 43.6 million-plus "likes" on Facebook.

The club is majority owned by Malcolm Glazer, who also is majority owner of the NFL's Tampa Bay Buccaneers. It is listed as the second most-valuable sports franchise in the world, in excess of $3.1 billion, behind only Real Madrid.

Chevrolet and Manchester United also said that "club legends (would) be deployed this year to work with coaches and children in developing regions around the world" as part of Chevy's on-going efforts with the One World Futbol Project. To date, One World Futbol said it has distributed more than 1.5 million "nearly indestructible footballs to organizations working in developing communities" in more than 50 countries "affecting the lives of an estimated 21 million children."

Chevrolet said it is planning "several additional announcements and fan engagements around the world this year" regarding its Manchester United sponsorship and the "What Do You #PlayFor?" campaign.

In addition, the auto brand has targeted July, when World Cup fever will still be high, as the time it would unveil the Chevrolet-branded Manchester United match shirt,

Other Manchester United official marketing partners include jersey-front sponsor AON, Nike, Bulova, DHL, Epson, Thomas Cook, Aeroflot and Singha Beer.

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