Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug032010

China Keeps Calling, NBA Keeps Answering

August 2, 2010: Kevin Garnett of the Boston Celtics confirmed that he has signed a shoe deal with Anta Sports Products, one of the leading branded sportswear companies in China. Garnett is the second NBA player to endorse the company following Luis Scola of the Houston Rockets, who signed with Anta in 2008.

Garnett had been with adidas since 2003 and was a key part of the company's "Basketball is a brotherhood" campaign along with NBA players including Dwight Howard, Tim Duncan, Derrick Rose and Chauncey Billups.

Financial terms of the deal were not disclosed.

There are 300 million basketball enthusiasts and participants in China, according to Anta, which is why the nation has become a major business port of call for the NBA and its players. Kobe Bryant of the two-time defending champion Los Angeles Lakers ranks among the most popular athletes in the nation in terms of sales of shoes and jerseys, even outpacing national stars such as Yao Ming. And LeBron James made several stops there during a global tour prior to the the 2009-10 season. The NBA has an office and two NBA Store locations in Beijing, its only global brick-and-motar retail presence beyond its store in New York. And prior to and since the 2008 Summer Olympics in Beijing, major sporting goods companies including Nike and adidas have significantly ramped up their presence in the country.

Garnett is the latest NBA player to sign with a Chinese-based shoe company. Among others, Shaquille O'Neal and Damon Jones in 2007 signed with Li-Ning, which with Anta vies for position of top China-based sportswear brand in terms of sales and appeal.

In addition, former NBA player Stephon Marbury just re-signed a three-year deal with a team in the Chinese Basketball Assn., where under terms of his contract he would created a company to sell his line of Starbury basketball shoes. Marbury had a deal in the U.S. with Steve & Barry's but retained rights to the line after the national retailer declared for bankruptcy and ultimately closed its doors in 2009.

According to Anta, Garnett will support the signing with a tour of China tour in Beijing, Xiamen and Shanghai, where he will take part in a series of basketball events under the theme, "For Basketball. Choose China." During the 2010-11 NBA season, Anta Sports said it would launch a "KG" basketball sportswear series.

"I would like to offer my warmest welcome to Kevin Garnett for his joining Anta Sports as an endorsed player," Ding Shizhong, chairman and CEO, said in a statement. "This is a strong proof of his enormous popularity in both the United States and China..

According to Shizhong, leveraging Garnett's worldwide popularity and influence in the sport, combined with Anta's extensive basketball resources and nationwide integrated marketing strategy, "will no doubt help support the sustainability of the basketball industry in China, enhance our brand image, and bolster our leadership and competitiveness in the basketball market."

Among its other basketball initiatives in China, Anta has sponsorship deals with the Chinese University Basketball Association and the TV program "HOOPARK." 

Back to NBA

Back to Home Page