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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug032010

China Keeps Calling, NBA Keeps Answering

August 2, 2010: Kevin Garnett of the Boston Celtics confirmed that he has signed a shoe deal with Anta Sports Products, one of the leading branded sportswear companies in China. Garnett is the second NBA player to endorse the company following Luis Scola of the Houston Rockets, who signed with Anta in 2008.

Garnett had been with adidas since 2003 and was a key part of the company's "Basketball is a brotherhood" campaign along with NBA players including Dwight Howard, Tim Duncan, Derrick Rose and Chauncey Billups.

Financial terms of the deal were not disclosed.

There are 300 million basketball enthusiasts and participants in China, according to Anta, which is why the nation has become a major business port of call for the NBA and its players. Kobe Bryant of the two-time defending champion Los Angeles Lakers ranks among the most popular athletes in the nation in terms of sales of shoes and jerseys, even outpacing national stars such as Yao Ming. And LeBron James made several stops there during a global tour prior to the the 2009-10 season. The NBA has an office and two NBA Store locations in Beijing, its only global brick-and-motar retail presence beyond its store in New York. And prior to and since the 2008 Summer Olympics in Beijing, major sporting goods companies including Nike and adidas have significantly ramped up their presence in the country.

Garnett is the latest NBA player to sign with a Chinese-based shoe company. Among others, Shaquille O'Neal and Damon Jones in 2007 signed with Li-Ning, which with Anta vies for position of top China-based sportswear brand in terms of sales and appeal.

In addition, former NBA player Stephon Marbury just re-signed a three-year deal with a team in the Chinese Basketball Assn., where under terms of his contract he would created a company to sell his line of Starbury basketball shoes. Marbury had a deal in the U.S. with Steve & Barry's but retained rights to the line after the national retailer declared for bankruptcy and ultimately closed its doors in 2009.

According to Anta, Garnett will support the signing with a tour of China tour in Beijing, Xiamen and Shanghai, where he will take part in a series of basketball events under the theme, "For Basketball. Choose China." During the 2010-11 NBA season, Anta Sports said it would launch a "KG" basketball sportswear series.

"I would like to offer my warmest welcome to Kevin Garnett for his joining Anta Sports as an endorsed player," Ding Shizhong, chairman and CEO, said in a statement. "This is a strong proof of his enormous popularity in both the United States and China..

According to Shizhong, leveraging Garnett's worldwide popularity and influence in the sport, combined with Anta's extensive basketball resources and nationwide integrated marketing strategy, "will no doubt help support the sustainability of the basketball industry in China, enhance our brand image, and bolster our leadership and competitiveness in the basketball market."

Among its other basketball initiatives in China, Anta has sponsorship deals with the Chinese University Basketball Association and the TV program "HOOPARK." 

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