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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr012017

For Cigna, 'Every Save Counts' In Alliance As NHL’s Official Health Insurance Provider

Special to NYSportsJournalism.com

March 31, 2017: Global health service company Cigna, the NHL’s benefits provider for the past 19 years. has expanded it role on ice, signing a deal to become the official health insurance provider for the league in the U.S.

The Bloomfield, Conn.-based firm also becomes the presenting sponsor of the NHL’s Every Save Counts campaign, which is part of the NHL’s annual, year-round Hockey Fights Cancer effort to raise money and awareness for national and local organizations involved in cancer care and research.

Financial terms of the alliance were not released.

According to Keith Wachtel, evp and chief revenue officer for the NHL, "We welcome Cigna, a leading health care provider, to the (official designation) NHL family and appreciate their support to help enhance the Hockey Fights Cancer initiative."

As part of the sponsorship, Cigna will be engaged in Every Save Counts awareness efforts with NHL teams in ten cities, including working with the Anaheim Ducks, Boston Bruins, Chicago Blackhawks, Dallas Stars, Nashville Predators, New Jersey Devils, Philadelphia Flyers, St. Louis Blues, Tampa Bay Lightning and the Washington Capitals.

As part of the Every Save Counts program, Cigna will donate $1 to Hockey Fights Cancer for every save made during an NHL game throughout the 2016-17 NHL season, including the 2017 Stanley Cup Playoffs.

In addition, for every online donation of $25 or more to Hockey Fights Cancer, Cigna will match, dollar for dollar, for a total donation of up to $100,000. All such donations will be received by the National Hockey League Foundation in respect of the Hockey Fights Cancer initiative.

An awareness initiative for the Hockey Fights Cancer will last for the rest of this season, then culminate in NHL’s Hockey Fights Cancer Awareness Months in October and November. (Fans are being encouraged to watch for updates in each market to see how they can get involved in the fight against cancer.)

"This platform will reach millions of fans worldwide, allowing us to drive a proactive approach that helps fight cancer, and raises money for cancer research," Stephen Cassell, chief global brand officer for Cigna, said in a statement.  

Hockey Fights Cancer is a charitable initiative founded in December 1998 by the NHL and NHL Players’ Assn. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Assn., professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America.

To date, through the Hockey Fights Cancer initiative, the NHL's U.S. and Canadian charitable foundations, NHL supporters and fans have donated more than $16 million to support national and local cancer research institutions, children's hospitals, player charities and local cancer organizations.

"For nearly 20 years, the NHL, its member clubs and our great players have taken tremendous pride in our commitment to the fight against cancer," said Wachtel. "This effort has expanded with the incredible support of the entire hockey community, including our amazing fans."

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