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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan152014

Citi Heats Up Sochi Winter Games With Multi-Media Marketing, Activation, Athletes

By Barry Janoff

January 15, 2014: With the Winter Olympics just three weeks out, Citi Group has launched a multi-platform campaign intended to highlight athletes, activation and financial strategies leading up to, during and beyond the Games in Sochi.

Citi, the official retail bank partner of the 2014 U.S. Olympic and Paralympic Teams, said the campaign would feature U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi. They will appear in TV, print, out-of-home, social media and digital advertising; as well as special events, promotions and retail activations.

Team Citi includes Julie Chu, Billy Demong, Erin Hamlin, Ted Ligety, Evan Lysacek, Dan Jansen, Picabo Street, Alana Nichols and Rico Roman.

Citi's Sochi campaign is a continuation of the Every Step of the Way platform launched for the 2012 Summer Games in London.

“Citi is delighted to continue its support for Team USA, this time in their efforts at the 2014 Sochi Olympic Winter Games,” Dermot Boden, chief brand officer for Citi, said in a statement. “Building on the success of Citi’s inaugural Team USA sponsorship at the London 2012 Olympic Games, we are now pleased to launch a fully integrated campaign that will create an enhanced connection with our customers, our employees and fellow Olympic and Paralympic fans."

The TV leg of Citi's campaign begins this week with a spot, "Playlist," featuring Nordic combined skier Billy Demong. The spot focuses on the Citi Thank-You Preferred Visa card, which "allows consumers including Demong to earn two-times points on dining and entertainment at no annual fee."

Two additional broadcast spots airing later this month will feature alpine skier Ted Ligety and will focus on the Citi Mobile app.

Outdoor activation later this month will include in New York a partial takeover of the Columbus Circle subway station and onsite activations in The Grove in Los Angeles.

During the final week of the Olympic Winter Games in Sochi, Citi said it would create Team USA-themed experiences for clients, customers and employees at a dedicated event space in New York. The venue will include athlete visits, competition viewing and interactive elements.

Citi efforts will direct people to Citi.com/everystep to learn more about each of the Team Citi athletes and the U.S. Olympic, Paralympic and community sport programs "that inspired their journeys." Visitors can choose a Team Citi athlete to support and help allocate a portion of Citi’s donation to their sport program.

In addition, Citi said it has has donated an additional $500,000 to the U.S. Olympic Committee.

"Just as Citi aspires to help our clients on their journeys from ambition to achievement, we are proud to support our Team Citi athletes every step of the way as they work towards and reach their goals," said Borden.

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