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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan152014

Citi Heats Up Sochi Winter Games With Multi-Media Marketing, Activation, Athletes

By Barry Janoff

January 15, 2014: With the Winter Olympics just three weeks out, Citi Group has launched a multi-platform campaign intended to highlight athletes, activation and financial strategies leading up to, during and beyond the Games in Sochi.

Citi, the official retail bank partner of the 2014 U.S. Olympic and Paralympic Teams, said the campaign would feature U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi. They will appear in TV, print, out-of-home, social media and digital advertising; as well as special events, promotions and retail activations.

Team Citi includes Julie Chu, Billy Demong, Erin Hamlin, Ted Ligety, Evan Lysacek, Dan Jansen, Picabo Street, Alana Nichols and Rico Roman.

Citi's Sochi campaign is a continuation of the Every Step of the Way platform launched for the 2012 Summer Games in London.

“Citi is delighted to continue its support for Team USA, this time in their efforts at the 2014 Sochi Olympic Winter Games,” Dermot Boden, chief brand officer for Citi, said in a statement. “Building on the success of Citi’s inaugural Team USA sponsorship at the London 2012 Olympic Games, we are now pleased to launch a fully integrated campaign that will create an enhanced connection with our customers, our employees and fellow Olympic and Paralympic fans."

The TV leg of Citi's campaign begins this week with a spot, "Playlist," featuring Nordic combined skier Billy Demong. The spot focuses on the Citi Thank-You Preferred Visa card, which "allows consumers including Demong to earn two-times points on dining and entertainment at no annual fee."

Two additional broadcast spots airing later this month will feature alpine skier Ted Ligety and will focus on the Citi Mobile app.

Outdoor activation later this month will include in New York a partial takeover of the Columbus Circle subway station and onsite activations in The Grove in Los Angeles.

During the final week of the Olympic Winter Games in Sochi, Citi said it would create Team USA-themed experiences for clients, customers and employees at a dedicated event space in New York. The venue will include athlete visits, competition viewing and interactive elements.

Citi efforts will direct people to Citi.com/everystep to learn more about each of the Team Citi athletes and the U.S. Olympic, Paralympic and community sport programs "that inspired their journeys." Visitors can choose a Team Citi athlete to support and help allocate a portion of Citi’s donation to their sport program.

In addition, Citi said it has has donated an additional $500,000 to the U.S. Olympic Committee.

"Just as Citi aspires to help our clients on their journeys from ambition to achievement, we are proud to support our Team Citi athletes every step of the way as they work towards and reach their goals," said Borden.

Back to Sochi 2014

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