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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan152014

Citi Heats Up Sochi Winter Games With Multi-Media Marketing, Activation, Athletes

By Barry Janoff

January 15, 2014: With the Winter Olympics just three weeks out, Citi Group has launched a multi-platform campaign intended to highlight athletes, activation and financial strategies leading up to, during and beyond the Games in Sochi.

Citi, the official retail bank partner of the 2014 U.S. Olympic and Paralympic Teams, said the campaign would feature U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi. They will appear in TV, print, out-of-home, social media and digital advertising; as well as special events, promotions and retail activations.

Team Citi includes Julie Chu, Billy Demong, Erin Hamlin, Ted Ligety, Evan Lysacek, Dan Jansen, Picabo Street, Alana Nichols and Rico Roman.

Citi's Sochi campaign is a continuation of the Every Step of the Way platform launched for the 2012 Summer Games in London.

“Citi is delighted to continue its support for Team USA, this time in their efforts at the 2014 Sochi Olympic Winter Games,” Dermot Boden, chief brand officer for Citi, said in a statement. “Building on the success of Citi’s inaugural Team USA sponsorship at the London 2012 Olympic Games, we are now pleased to launch a fully integrated campaign that will create an enhanced connection with our customers, our employees and fellow Olympic and Paralympic fans."

The TV leg of Citi's campaign begins this week with a spot, "Playlist," featuring Nordic combined skier Billy Demong. The spot focuses on the Citi Thank-You Preferred Visa card, which "allows consumers including Demong to earn two-times points on dining and entertainment at no annual fee."

Two additional broadcast spots airing later this month will feature alpine skier Ted Ligety and will focus on the Citi Mobile app.

Outdoor activation later this month will include in New York a partial takeover of the Columbus Circle subway station and onsite activations in The Grove in Los Angeles.

During the final week of the Olympic Winter Games in Sochi, Citi said it would create Team USA-themed experiences for clients, customers and employees at a dedicated event space in New York. The venue will include athlete visits, competition viewing and interactive elements.

Citi efforts will direct people to Citi.com/everystep to learn more about each of the Team Citi athletes and the U.S. Olympic, Paralympic and community sport programs "that inspired their journeys." Visitors can choose a Team Citi athlete to support and help allocate a portion of Citi’s donation to their sport program.

In addition, Citi said it has has donated an additional $500,000 to the U.S. Olympic Committee.

"Just as Citi aspires to help our clients on their journeys from ambition to achievement, we are proud to support our Team Citi athletes every step of the way as they work towards and reach their goals," said Borden.

Back to Sochi 2014

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