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1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
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1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan152014

Citi Heats Up Sochi Winter Games With Multi-Media Marketing, Activation, Athletes

By Barry Janoff

January 15, 2014: With the Winter Olympics just three weeks out, Citi Group has launched a multi-platform campaign intended to highlight athletes, activation and financial strategies leading up to, during and beyond the Games in Sochi.

Citi, the official retail bank partner of the 2014 U.S. Olympic and Paralympic Teams, said the campaign would feature U.S. Olympic and Paralympic qualifiers, hopefuls and legends who comprise Team Citi. They will appear in TV, print, out-of-home, social media and digital advertising; as well as special events, promotions and retail activations.

Team Citi includes Julie Chu, Billy Demong, Erin Hamlin, Ted Ligety, Evan Lysacek, Dan Jansen, Picabo Street, Alana Nichols and Rico Roman.

Citi's Sochi campaign is a continuation of the Every Step of the Way platform launched for the 2012 Summer Games in London.

“Citi is delighted to continue its support for Team USA, this time in their efforts at the 2014 Sochi Olympic Winter Games,” Dermot Boden, chief brand officer for Citi, said in a statement. “Building on the success of Citi’s inaugural Team USA sponsorship at the London 2012 Olympic Games, we are now pleased to launch a fully integrated campaign that will create an enhanced connection with our customers, our employees and fellow Olympic and Paralympic fans."

The TV leg of Citi's campaign begins this week with a spot, "Playlist," featuring Nordic combined skier Billy Demong. The spot focuses on the Citi Thank-You Preferred Visa card, which "allows consumers including Demong to earn two-times points on dining and entertainment at no annual fee."

Two additional broadcast spots airing later this month will feature alpine skier Ted Ligety and will focus on the Citi Mobile app.

Outdoor activation later this month will include in New York a partial takeover of the Columbus Circle subway station and onsite activations in The Grove in Los Angeles.

During the final week of the Olympic Winter Games in Sochi, Citi said it would create Team USA-themed experiences for clients, customers and employees at a dedicated event space in New York. The venue will include athlete visits, competition viewing and interactive elements.

Citi efforts will direct people to Citi.com/everystep to learn more about each of the Team Citi athletes and the U.S. Olympic, Paralympic and community sport programs "that inspired their journeys." Visitors can choose a Team Citi athlete to support and help allocate a portion of Citi’s donation to their sport program.

In addition, Citi said it has has donated an additional $500,000 to the U.S. Olympic Committee.

"Just as Citi aspires to help our clients on their journeys from ambition to achievement, we are proud to support our Team Citi athletes every step of the way as they work towards and reach their goals," said Borden.

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