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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jun092017

Citi Pitches Double Cash Card Campaign With Mets Syndergaard, Comic Jim Breuer

By Barry Janoff

(Originally published in MediaPost)

June 8, 2017: In the next iteration of its "If everyone said what they meant" campaign, Citigroup has unveiled a multi-media effort that spills onto the baseball field via its alliance with MLB’s New York Mets.

The new creative features Mets pitcher Noah Syndergaard, outfielder Curtis Granderson, broadcasters Keith Hernandez and Ron Darling and actor/comedian and Mets uber-fan Jim Breuer.

Mr. Met and Mrs. Met also make a guest appearance.

The ads support Citi’s Double Cash card and follow on the heels of its "If everyone said what they meant" effort with singer Katy Perry.

The use of Mets players, broadcasters and fans is organic as the financial services firm is in the midst of a 20-year naming rights deal for the team’s Citi Field stadium.

Syndergaard, currently on the disabled list with a partial tear of his right latissimus muscle, will take the lead in several aspects of the campaign, including internal and external activities for Citi when he returns from his injury as "part of its goal to enhance the fan experience at Citi Field and for Mets fans everywhere."

Citi also oversees an annual Noah Syndergaard Baseball ProCamp.

According to Syndergaard, "Citi does so much to make the ballpark feel like home for Mets fans, so I'm excited to officially be part of the Citi family. While I can’t wait to be back on the field entertaining our fans, I’m proud to be featured in a humorous new digital spot launching this week for Citi’s Double Cash campaign."

In his spot, "Press Conference," Syndergaard keeps the "If everyone said what they meant" theme going during a faux post-game interview session.

“Noah, I’m screaming a question louder than anyone else!!" says one member of the press.

"Same question but louder!" says another.

"Calmly not answering your question," replies Syndergaard.

"Here’s a compliment phrased as a question," says a reporter.

"Refusing to take any credit," responds Syndergaard.

"Trying to bait you into a controversial response," a woman media member says to the pitcher.

"Deflecting with a joke," he says. The media members giggle. "We’re laughing because we have to," says one reporter.

A voiceover offers, "Wouldn’t it be great if everyone said what they meant?"

A separate spot at the press conference shows Syndergaard picking "Mrs. Met" over Mr. Met to ask a question, which leaves Mr. Met perturbed, a continuation of the faux feud the mascot and the pitcher have been having.

The spot with Granderson, "Bat Boy," sees him doing a pre-game "lucky handshake" ritual in the clubhouse with a bat boy, which they both admit "doesn’t do anything." Mets coach Tom Goodwin makes a guest appearance, also enacting a lucky handshake with Granderson that really serves no purpose.

Darling and Hernandez, both former players with the Mets, show their true emotions while announcing a game in "Broadcasters." "Here comes my dramatic 3-2 pitch voice . . .  Oh, an amazing foul ball. Plenty of time to show that on replay."

Breuer is at the ballpark with friends, all of whom are "Die Hard Fans," yelling cliches and uninformed stats “so everyone thinks I know what I’m talking about.”

Lead agency is Publicis Groupe.

Syndergaard has also signed with Cholua hot sauces as the first member of the "Order of Cholula."

A spot shows him in a recruitment-style video seeking more members.

The campaign "encourages viewers to join Noah and other 'flavor-seeking zealots' to apply for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

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