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What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun092017

Citi Pitches Double Cash Card Campaign With Mets Syndergaard, Comic Jim Breuer

By Barry Janoff

(Originally published in MediaPost)

June 8, 2017: In the next iteration of its "If everyone said what they meant" campaign, Citigroup has unveiled a multi-media effort that spills onto the baseball field via its alliance with MLB’s New York Mets.

The new creative features Mets pitcher Noah Syndergaard, outfielder Curtis Granderson, broadcasters Keith Hernandez and Ron Darling and actor/comedian and Mets uber-fan Jim Breuer.

Mr. Met and Mrs. Met also make a guest appearance.

The ads support Citi’s Double Cash card and follow on the heels of its "If everyone said what they meant" effort with singer Katy Perry.

The use of Mets players, broadcasters and fans is organic as the financial services firm is in the midst of a 20-year naming rights deal for the team’s Citi Field stadium.

Syndergaard, currently on the disabled list with a partial tear of his right latissimus muscle, will take the lead in several aspects of the campaign, including internal and external activities for Citi when he returns from his injury as "part of its goal to enhance the fan experience at Citi Field and for Mets fans everywhere."

Citi also oversees an annual Noah Syndergaard Baseball ProCamp.

According to Syndergaard, "Citi does so much to make the ballpark feel like home for Mets fans, so I'm excited to officially be part of the Citi family. While I can’t wait to be back on the field entertaining our fans, I’m proud to be featured in a humorous new digital spot launching this week for Citi’s Double Cash campaign."

In his spot, "Press Conference," Syndergaard keeps the "If everyone said what they meant" theme going during a faux post-game interview session.

“Noah, I’m screaming a question louder than anyone else!!" says one member of the press.

"Same question but louder!" says another.

"Calmly not answering your question," replies Syndergaard.

"Here’s a compliment phrased as a question," says a reporter.

"Refusing to take any credit," responds Syndergaard.

"Trying to bait you into a controversial response," a woman media member says to the pitcher.

"Deflecting with a joke," he says. The media members giggle. "We’re laughing because we have to," says one reporter.

A voiceover offers, "Wouldn’t it be great if everyone said what they meant?"

A separate spot at the press conference shows Syndergaard picking "Mrs. Met" over Mr. Met to ask a question, which leaves Mr. Met perturbed, a continuation of the faux feud the mascot and the pitcher have been having.

The spot with Granderson, "Bat Boy," sees him doing a pre-game "lucky handshake" ritual in the clubhouse with a bat boy, which they both admit "doesn’t do anything." Mets coach Tom Goodwin makes a guest appearance, also enacting a lucky handshake with Granderson that really serves no purpose.

Darling and Hernandez, both former players with the Mets, show their true emotions while announcing a game in "Broadcasters." "Here comes my dramatic 3-2 pitch voice . . .  Oh, an amazing foul ball. Plenty of time to show that on replay."

Breuer is at the ballpark with friends, all of whom are "Die Hard Fans," yelling cliches and uninformed stats “so everyone thinks I know what I’m talking about.”

Lead agency is Publicis Groupe.

Syndergaard has also signed with Cholua hot sauces as the first member of the "Order of Cholula."

A spot shows him in a recruitment-style video seeking more members.

The campaign "encourages viewers to join Noah and other 'flavor-seeking zealots' to apply for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

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