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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar112011

Gold Standard: Citigroup Joins USOC, NBC For 2012 Olympic Games

March 10, 2011: Citigroup, one of the nation's largest financial services institutions, has signed a deal to become the official bank sponsor of  the U.S. Olympic Committee and the 2012 U.S. Olympic and Paralympic Teams, which will compete in London.

Financial terms were not disclosed.

The deal is also with NBC Olympics, which has exclusive broadcast rights to the 2012 Summer Games. Citi’s agreement includes television and digital advertising, events and promotional opportunities.

“Supporting the Olympic and Paralympic dreams of America's athletes is one way we can show appreciation for the support of the American people," Vikram Pandit, CEO for Citi, said in a statement. “The Olympic Games are more than just sporting events. They are one of the world's premier venues for showcasing excellence and dedication, two of the values that guide us every day."

The USOC is on a marketing roll, having added TD Ameritrade as a sponsor in February.

Other USOC sponsors include Coca-Cola, Acer, Anheuser-Busch (Budweiser), AT&T, Atos Origin, BMW NA, BP, Dow Chemical, GE, McDonald's, Omega, Procter & Gamble, Samsung, Visa, Nike,  24 Hour Fitness, Allstate, Hilton, Adecco, Deloitte, Tyson, United Airlines and Jet Set Sports.

Among Citi's other sports alliances is a 20-year, $400 million naming rights deal to the New York Mets Citi Field.

"The Olympic Games . . . are one of the world's premier venues for showcasing excellence and dedication, two of the values that guide us every day."

Citi’s sponsorship agreement with the USOC and NBC, the official U.S. broadcaster of the Olympic Games, is "part of an innovative, new collaboration between NBC Olympics and the USOC, through which the organizations have brought forth an integrated marketing and media package to the Olympic Games," according to the USOC.

"We look forward to sharing the excitement and competitive spirit of the London Games with our clients, colleagues and community partners across the country," said Pandit.

TD Ameritrade Signs With USOC For 2012 Summer Olympics Activation

The State Of The Olympics In The United States

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