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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar112011

Gold Standard: Citigroup Joins USOC, NBC For 2012 Olympic Games

March 10, 2011: Citigroup, one of the nation's largest financial services institutions, has signed a deal to become the official bank sponsor of  the U.S. Olympic Committee and the 2012 U.S. Olympic and Paralympic Teams, which will compete in London.

Financial terms were not disclosed.

The deal is also with NBC Olympics, which has exclusive broadcast rights to the 2012 Summer Games. Citi’s agreement includes television and digital advertising, events and promotional opportunities.

“Supporting the Olympic and Paralympic dreams of America's athletes is one way we can show appreciation for the support of the American people," Vikram Pandit, CEO for Citi, said in a statement. “The Olympic Games are more than just sporting events. They are one of the world's premier venues for showcasing excellence and dedication, two of the values that guide us every day."

The USOC is on a marketing roll, having added TD Ameritrade as a sponsor in February.

Other USOC sponsors include Coca-Cola, Acer, Anheuser-Busch (Budweiser), AT&T, Atos Origin, BMW NA, BP, Dow Chemical, GE, McDonald's, Omega, Procter & Gamble, Samsung, Visa, Nike,  24 Hour Fitness, Allstate, Hilton, Adecco, Deloitte, Tyson, United Airlines and Jet Set Sports.

Among Citi's other sports alliances is a 20-year, $400 million naming rights deal to the New York Mets Citi Field.

"The Olympic Games . . . are one of the world's premier venues for showcasing excellence and dedication, two of the values that guide us every day."

Citi’s sponsorship agreement with the USOC and NBC, the official U.S. broadcaster of the Olympic Games, is "part of an innovative, new collaboration between NBC Olympics and the USOC, through which the organizations have brought forth an integrated marketing and media package to the Olympic Games," according to the USOC.

"We look forward to sharing the excitement and competitive spirit of the London Games with our clients, colleagues and community partners across the country," said Pandit.

TD Ameritrade Signs With USOC For 2012 Summer Olympics Activation

The State Of The Olympics In The United States

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