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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr072016

Veteran CMO Parkes Leaving MLB Roster To Pursue 'New Opportunities'

By Barry Janoff

April 7, 2016: Citing a desire to "pursue new opportunities," Jacqueline Parkes, CMO for Major Lefdague Baseball, is leaving after some 20 years with the league and eight years in her current position.

The move is effective May 1. MLB said it would "not immediately seek to fill the position."

Parkes joined MLB as director of advertising and promotions in 1995 after working at Jim Henson Productions, and was named as the league's first woman CMO in 2008.

Her father, James C. Parkes, was team physician for the New York Mets from 1974-1991.

"Jacqueline is an accomplished executive and has been a valued colleague to us throughout her 21 years at Major League Baseball," MLB commissioner Rob Manfred said in a statement. "We appreciate her many contributions to our game, particularly through her passionate focus on charitable initiatives. She is a true professional and I wish her success in her next endeavor."

Bob Bowman is the president-business and media and Pat Courtney the chief communications officer for MLB.

Among her achievements, Parkes introduced Jackie Robinson Day and Roberto Clemente Day onto MLB's annual calendar; as well as league-wide cancer awareness events on Mother's Day (breast cancer), Father's Day (prostate cancer) and during the All-Star Game and the World Series through MLB's Stand Up To Cancer moments.

Also, according to the league, she led both the Commissioner's Initiative in the 21st Century, which "shaped the industry's strategic plan across all areas of the game, including the introduction of innovative broadcast technologies and fan engagement platforms"; and the Commissioner's Ticketing Review Committee, which has "driven the implementation of a variety of consumer-centric ticketing technologies and practices that have significantly impacted the fan experience and contributed to record-setting industry revenues each year since the Committee's inception."

"It has been an honor to play a small role in the history of the national pastime, and I will always cherish my experiences and the impact we have had . . . "

According to Parkes, "Working for MLB over the last 21 years has been a unique opportunity and privilege. I am extremely grateful to commissioner Manfred, commissioner emeritus (Bud) Selig, (MLB COO) Tony Petitti, the 30 club owners, my co-workers, our partners, my staff and the many MLB players who supported our marketing efforts over the years.

"It has been an honor to play a small role in the history of the national pastime, and I will always cherish my experiences and the impact we have had on the communities in which we live and play," said Parkes.

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