Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in 2012 Olympics (1)

Wednesday
May182011

Coca-Cola Heads Into 2012 Olympic Marketing With Eight-Pack Of Stars

May 18, 2011: With just over a year to go to the 2012 Summer Olympics, Coca-Cola is ramping up activation to get its message out around the world.

Coke said it has signed "a high profile group of Olympic champions and Olympic hopefuls" to form the Coca-Cola “Eight-Pack” of Athletes for the London 2012 Olympic Games.

The group includes tennis star John Isner and Shawn Johnson, regarded as one of the top women gymnasts in the world.

Coca-Cola is an official partner of the U.S. Olympic Committee and is also among a short-list of companies that are official worldwide marketing partners of the International Olympic Committee.

In addition to their role as medal contenders for Team USA, the athletes will also serve as "Coca-Cola Ambassadors of Active Living to help encourage and inspire people to lead active, balanced lives."

The “Eight-Pack” will be featured next year on special Coca-Cola in-store materials and advertising, according to the beverage giant. Specific plans for how the “Eight-Pack” will be featured in the Coca-Cola 2012 Olympic Games program will be revealed in the future.

This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. Previous have featured six athletes.

The increase in athlete endorsements coincides with the company recently evolving its packaging lineup to include eight-packs of 90 calorie mini-cans.

The “Eight Pack”  includes:

David Boudia: Silver medalist in men’s platform (10M diving) at 2008 FINA Diving World Cup and winner of 14 national diving titles; 2008 U.S. Olympic Trials 10M Dive Champion; member of the 2008 Olympic Team

Henry Cejudo: 2008 Olympic gold medalist in 55kg freestyle division (wrestling); youngest American wrestler ever to win an Olympic gold medal at 21 years of age.

Marlen Esparza: 2010 U.S. national champion in women’s boxing; gold medalist at the 2008 Pan American Games; longest winning streak at the U.S. nationals and undefeated in every U.S. event competed in the last five years; number one ranked female amateur flyweight boxer in U.S. for the last five consecutive years

John Isner: Currently ranked 39th in the Association of Tennis Professionals (ATP) standings; winner of record-breaking singles tennis match at Wimbledon which lasted for 11 hours and 5 minutes; widely recognized as having one of the hardest serves on the ATP Tour

Shawn Johnson: Winner of one gold and three silver medals in women’s gymnastics at the Beijing 2008 Olympic Games; member of the 2008 U.S. Olympic team; three-time gold medalist at the 2007 World Championships in All-Around, Floor, and Team; and four-time gold medalist at the 2007 Pan American Games in All-Around, Balance Beam, Floor and Team; and 2008 Olympic Trials All-American champion

Jessica Long: Seven-time Paralympic Gold medalist in women’s swimming; member of 2004 and 2008 U.S. Paralympic Teams; 2008 Paralympian of the Year; seven-time World Championship gold medalist and two-time silver medalist in 2010

Alex Morgan: Drafted number one overall in the 2011 Women’s Professional Soccer Draft; youngest member on the U.S. Women’s National Soccer Team

David Oliver: Beijing 2008 Olympic medalist in men’s 110M hurdles; member of 2008 U.S. Olympic team; 2010 Male Track & Field Athlete of the Year; 2010 U.S. Outdoor Champion.

Back to London 2012

Back to Home Page