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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in John Isner (1)

Wednesday
May182011

Coca-Cola Heads Into 2012 Olympic Marketing With Eight-Pack Of Stars

May 18, 2011: With just over a year to go to the 2012 Summer Olympics, Coca-Cola is ramping up activation to get its message out around the world.

Coke said it has signed "a high profile group of Olympic champions and Olympic hopefuls" to form the Coca-Cola “Eight-Pack” of Athletes for the London 2012 Olympic Games.

The group includes tennis star John Isner and Shawn Johnson, regarded as one of the top women gymnasts in the world.

Coca-Cola is an official partner of the U.S. Olympic Committee and is also among a short-list of companies that are official worldwide marketing partners of the International Olympic Committee.

In addition to their role as medal contenders for Team USA, the athletes will also serve as "Coca-Cola Ambassadors of Active Living to help encourage and inspire people to lead active, balanced lives."

The “Eight-Pack” will be featured next year on special Coca-Cola in-store materials and advertising, according to the beverage giant. Specific plans for how the “Eight-Pack” will be featured in the Coca-Cola 2012 Olympic Games program will be revealed in the future.

This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. Previous have featured six athletes.

The increase in athlete endorsements coincides with the company recently evolving its packaging lineup to include eight-packs of 90 calorie mini-cans.

The “Eight Pack”  includes:

David Boudia: Silver medalist in men’s platform (10M diving) at 2008 FINA Diving World Cup and winner of 14 national diving titles; 2008 U.S. Olympic Trials 10M Dive Champion; member of the 2008 Olympic Team

Henry Cejudo: 2008 Olympic gold medalist in 55kg freestyle division (wrestling); youngest American wrestler ever to win an Olympic gold medal at 21 years of age.

Marlen Esparza: 2010 U.S. national champion in women’s boxing; gold medalist at the 2008 Pan American Games; longest winning streak at the U.S. nationals and undefeated in every U.S. event competed in the last five years; number one ranked female amateur flyweight boxer in U.S. for the last five consecutive years

John Isner: Currently ranked 39th in the Association of Tennis Professionals (ATP) standings; winner of record-breaking singles tennis match at Wimbledon which lasted for 11 hours and 5 minutes; widely recognized as having one of the hardest serves on the ATP Tour

Shawn Johnson: Winner of one gold and three silver medals in women’s gymnastics at the Beijing 2008 Olympic Games; member of the 2008 U.S. Olympic team; three-time gold medalist at the 2007 World Championships in All-Around, Floor, and Team; and four-time gold medalist at the 2007 Pan American Games in All-Around, Balance Beam, Floor and Team; and 2008 Olympic Trials All-American champion

Jessica Long: Seven-time Paralympic Gold medalist in women’s swimming; member of 2004 and 2008 U.S. Paralympic Teams; 2008 Paralympian of the Year; seven-time World Championship gold medalist and two-time silver medalist in 2010

Alex Morgan: Drafted number one overall in the 2011 Women’s Professional Soccer Draft; youngest member on the U.S. Women’s National Soccer Team

David Oliver: Beijing 2008 Olympic medalist in men’s 110M hurdles; member of 2008 U.S. Olympic team; 2010 Male Track & Field Athlete of the Year; 2010 U.S. Outdoor Champion.

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