Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Mar042012

Coca-Cola, 7-Eleven Serve Up March Madness Marketing

Special to NYSportsJournalism.com

March 4, 2012: Coca-Cola's PowerAde is the official sports drink of the NCAA. 7-Eleven stores know that consumers in March want to celebrate March Madness.

In anticipation of the Big Dance ready to being later this month, PowerAde and 7-Eleven have joined to honor four memorable moments in NCAA Men's Basketball Div. I Final Four history.

Four limited-edition cups are now available in participating 7-Eleven stores nationwide ($1.49 each). Each of the four "Miracle Match-up" Big Gulp cups features a stand-out former NCAA basketball student-athlete during a "game-changing play."

Included are (in chronological order): Lorenzo Charles, 1983, North Carolina State Wolfpack; Jon Bryant, 2000, University of Wisconsin Badgers; Taliek Brown, 2004, University of Connecticut Huskies; and Tony Skinn, 2006, George Mason University Patriots.

A quick response (QR) code on each Big Gulp cup links to a mobile PowerAde Web site, where CBS Sports analyst Greg Anthony hosts a brief video on each cup's featured big play. For a limited time, this video content is exclusive to 7-Eleven, compliments of PowerAde.

Other March Madness-related features this month at 7-Eleven stores include:

• A custom-made pair of neon-colored Slurpee high-top sneakers will be awarded to five Slurpee consumers. The cost to enter the contest is five Slurpee Rewards Points, and winners will be selected in a random drawing at the end of March. (Full details here.)

• Slurpee fans who tweet answers to daily basketball opinion or trivia questions on Twitter and include the hashtag – #BigGulpHoop – will be entered to win a Slurpee-branded mini-basketball hoop and ball. Five of the mini-hoops will be awarded daily during March.

• 7-Eleven has created a virtual towel pop (like painful towel pops in locker rooms after a big game) for sports-lovers to send to friends from the Slurpee Web page. The e-towel pop can be found on the Slurpee Nation Rewards page and is free to send. Unlimited towel pops can be sent, but only one animated snap at a time.

• A second free offer is a "teeny-tiny sweatband" for a Slurpee spoon-straw. The wee red, white and blue sweatband art can be printed from the Web page, cut out and affixed to any Slurpee straw, because nobody likes a sweaty straw.

"These Big Gulp collectible cups match up well with one of our key consumer demographics, sport fans ages 18 to 45," Jesus Delgado-Jenkins, 7-Eleven svp-merchandising, marketing and logistics, said in a statement. "These cups are a create value as a re-useable soft drink container."

A Mountain Berry Blast flavored by PowerAde is available on both Slurpee frozen carbonated beverage and Big Gulp fountain machines. This is the first time a PowerAde flavor has been developed for a 7-Eleven frozen carbonated beverage, but it is not a sports drink, according to Coca-Cola.

Back to March Madness 2012

Back to Home Page