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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Nov202017

In Mint Julep Country, Coca-Cola Regains Official Soft Drink Status At Kentucky Derby

By Barry Janoff

November 20, 2017: The Kentucky Derby is famous for its Mint Juleps, with 120,000 served in Churchill Downs over a two-day period in May.

But there are plenty of requests for soft drinks, as well.

Pouring rights at the iconic race track now belong to Coca-Cola, which has replaced Pepsi after signing a multi-year deal to become an official partner with Churchill Downs, home of the Kentucky Derby.

Pepsi had been the official category partner with Churchill Downs since 1999, when it replaced Coca-Cola.

At that time, Coke had been an official partner with the race track for about ten years and had a presence there dating back to the 1940s, according to Churchill Downs.

Financial terms of the alliance were not disclosed.

The deal includes sponsorships, in-kind products and direct promotional and marketing support for such Coca-Cola products Coca-Cola, Diet Coke, Coke Zero Sugar, Coca-Cola Life, Sprite, Powerade and Dasani.

Earlier this year, Coca-Cola replaced rival Pepsi at the plate when it signed a deal to become the official soft drink for MLB.

The deal comes about a month after Churchill Downs signed a five-year deal with Brown-Foreman’s Woodford Reserve to become the presenting sponsor for the Kentucky Derby.

Woodford Reserve replaced Yum Brands, which  had been presenting sponsor since 2006 but opted not to renew its contract.

Kentucky Derby presented by Woodford Reserve partners also include Longines, Dodge Ram Trucks and Stella Artois.

“Churchill Downs and Coca-Cola are two American icons so the partnership is an especially strong fit,” Kristin Warfield, vp-partnerships for Churchill Downs Racetrack, said in a statement.

“The hundreds of thousands of racing fans who come from all over the world to experience Churchill Downs’ world-class horse racing and the Kentucky Derby will now be able to enjoy a broad range of Coca-Cola products and experiences,” said Warfield.

The 144th running of the Kentucky Derby is scheduled for May 5, 2018, as part of horse racing’s Triple Crown.

Pepsi is the official soft drink for the Preakness.

Coca-Cola is also the official soft drink for the Belmont Stakes.

Coca-Cola Consolidated took over Coca-Cola operations in the Louisville region in February 2015, which was previously serviced by Coca-Cola Refreshments.

Under the new Coca-Cola Churchill Downs alliance, Coca-Cola Consolidated said it would support community initiatives and fundraising events that take place during Derby week.

It will also “bring exciting new offerings to fans at the races through experiential activations such as virtual reality experiences and customized race day bottles,” according to Coca-Cola Consolidated.

According to Heather Hucks, senior director-brand marketing for Coca-Cola Consolidated, “Churchill Downs is one of the most iconic sports venues in the world. We are delighted to bring racing fans a variety of leading beverage choices throughout the year and at the Kentucky Derby.

“As the local bottler, we are committed to the Louisville community and are excited to grow this partnership – both on the track and off.”

PHOTOS COURTESY CHURCHILL DOWNS

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