Top
POLL POSITION
Sports Marketer Of The Year 2016
 
pollcode.com free polls
WHAT YOU SAY!?

NBA All-Star Game 2017 Top 25 Overall Leaders

(Totals As Of  1-12)
1. LeBron James (CLE) 1,066,147
2. Stephen Curry (GS) 990,390
3. Kevin Durant (GS) 987,479
4. Kyrie Irving (CLE) 971,362
5. Giannis Antetokounmpo (MIL) 963,110
6. James Harden (HOU) 961,685
7. Russell Westbrook (OKC) 899,024
8. Zaza Pachulia (GS) 823,376
9. Kawhi Leonard (SA) 630,766
10. Anthony Davis (NO) 567,201
11. Klay Thompson (GS) 555,430
12. Dwyane Wade (CHI) 514,866
13. Kevin Love (CLE) 473,328
14. Draymond Green (GS) 464,319
15. Joel Embiid (PHI) 457,300
16. Isaiah Thomas (BOS) 401,671
17. Jimmy Butler (CHI) 400,448
18. DeMarcus Cousins (SAC) 379,225
19. Chris Paul (LAC) 379,076
20. Carmelo Anthony (NY) 327,716
21. Kristaps Porzingis (NY) 324,106
22. Kyle Lowry (TOR) 256,668
23. Paul George (IND) 249,484
24. Karl-Anthony Towns (MIN) 223,979
25. Derrick Rose (NY) 223,804

SOURCE: NBA

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep292010

ESPN Names Coca-Cola Executive Carol Kruse New SVP-Marketing

September 29, 2010: ESPN said that Carol Kruse, a global brand marketing executive with more than 20 years of experience, has been appointed as the new svp-marketing. She takes over the position on Oct. 25.

Kruse had been with The Coca-Cola Co. for nine years, the last three years as vp-global interactive marketing. ESPN said that Kruse would report to Sean Bratches, evp-sales and marketing, and be based in the company’s New York office.

The position had been vacant since January. Katie Lacey had been svp-marketing at ESPN from 2005 until late last year. Her contract was not renewed due after her relationship with ESPN vp-program planning and strategy David Berson was publicized. Lacey and Berson married this past August.

ESPN said that Kruse would be responsible for "developing and managing all aspects of the ESPN brand including domestic television, broadband, digital, mobile, radio and print media assets, as well as building upon the company’s award-winning creative,"  including the long-running “This Is SportsCenter” campaign. She also will work on strategic marketing focusing on ESPN’s social networking strategies.

“Carol Kruse possesses both a proven record of success helping to build a major global brand and a demonstrated ability to innovate and lead in the digital space to maximize brand strength and growth," Bratches said in a statement. "We welcome Carol to the company and will look to her to lead the ESPN brand into the future.”

Landon Donovan starred in a recent 'This Is SportsCenter" spot, now being overseen by Kruse.Kruse joined Coca-Cola North America in 2001 when the beverage giant acquired her company RocketCash, which handled online payments and consumer promotions. Among other roles, Kruse and her team developed the “My Coke Rewards” loyalty and relationship marketing-program, which debuted in 2006 and currently boasts more than 14 million members, per ESPN.

According to Kruse, “I have had a great nine years at Coca-Cola and now look eagerly to this new opportunity to steward the leading global sports brand, ESPN. I am passionate about sports and what ESPN represents to sports fans; I look forward to engaging them further."

Back to ESPN

Back to Home Page