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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul142016

Coke Unveils Multi-Platform 'That's Gold' Global Campaign For Summer Games

By Barry Janoff

July 14, 2016: Calling it "perhaps our biggest-ever portfolio play at the Olympics," Coca-Cola, an official top-tier partner with the International Olympic Committee, has covered its multi-platform Summer Games marketing campaign with gold.

Breaking this week in 50 markets worldwide under the umbrella theme, "That's Gold," the campaign includes TV, print, Internet, social media, POP and on-site activation in Rio de Janeiro, in addition to Olympic-themed products.

Coca-Cola has also been presenting partner for the Olympic flame on its 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay.

The campaign focuses on golden moments realized by athletes and others, and their golden reactions to those achievements.

Coca-Cola's roster of Olympic and Paralympic participants, hopefuls and legends includes Nathan Adrian (swimming), Ashton Eaton (track and field), Michelle Jenneke (Australian hurdler), Nastia Liukin (gymnastics legend), Tatyana McFadden (Paralympic track), Alex Morgan (U.S. Women's National Soccer Team), Leo Manzano (track and field) and Jodie Williams (Great Britain track & field).

The campaign encompasses Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life.

Other Coca-Cola Co. brands aligned with Summer Games campaigns include Powerade, Minute Maid, Glaceau Vitaminwater, ZICO and Core Power.

Two Coke spots broke this week, "Gold Actions" and "Gold Feelings." Additional creative is expected to be unveiled prior to and during the Games, Aug. 5 - 21.

A series of three video vignettes, produced in partnership with NBC, focus on some of the "happiest and most triumphant moments" experienced by Morgan, Eaton, McFadden, Manzano, Liukin and Adrian, on and off the podium.

The vignettes are narrated by the athletes and feature a collection of images and video that share the emotion behind their favorite "That's Gold" moments.

A fourth vignette features a selection of Coca-Cola athletes "issuing a call to action to viewers, inspiring them to share their own 'That's Gold' moments through photos and video across social platforms" using the hashtag #ThatsGold.

The campaign was "co-led by Coca-Cola marketing teams in Atlanta and Rio," according to the company.

“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium," Rodolfo Echeverria, vp-global creative for the Coca-Cola Co., said in a statement. "They can happen every day and all around the world.

“For Coca-Cola, gold moments are made of special feelings — joyful, refreshing, sharable — all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola," said Echeverria.

Limited-edition Coca-Cola, Diet Coke and Coca-Cola Zero 12-ounce cans will feature silhouette-style images of Coke athletes in motion (through the end of August or while supplies last).

“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium."

In Brazil, The Coca-Cola Olympic Station located in official Rio Live site, Praca Maua, will enable people to experience "That's Gold" via interactive stations and athletes, musicians and other influencers who will visit the location.

During the Olympic Games, Coca-Cola said it would employ young people from its ongoing Coletivo Coca-Cola project — a training program for young people from Rio de Janeiro’s favelas that aims to empower them through employment — to work within hospitality, venue operations and experiential roles, "giving them valuable work experience and a once-in-a-lifetime chance to be part of the Rio 2016 Olympic Games in their home city."

Other global IOC marketing partners include Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

Bolt Runs To Rio With Golden Roster Of Marketing

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Usain Bolt Races To Olympics With Virgin Media

NBCUniversal Plans Record 6.7K Hours Of Games Coverage

Visa Hits Road To Rio With 'Carpool'

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'


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