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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul142016

Coke Unveils Multi-Platform 'That's Gold' Global Campaign For Summer Games

By Barry Janoff

July 14, 2016: Calling it "perhaps our biggest-ever portfolio play at the Olympics," Coca-Cola, an official top-tier partner with the International Olympic Committee, has covered its multi-platform Summer Games marketing campaign with gold.

Breaking this week in 50 markets worldwide under the umbrella theme, "That's Gold," the campaign includes TV, print, Internet, social media, POP and on-site activation in Rio de Janeiro, in addition to Olympic-themed products.

Coca-Cola has also been presenting partner for the Olympic flame on its 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay.

The campaign focuses on golden moments realized by athletes and others, and their golden reactions to those achievements.

Coca-Cola's roster of Olympic and Paralympic participants, hopefuls and legends includes Nathan Adrian (swimming), Ashton Eaton (track and field), Michelle Jenneke (Australian hurdler), Nastia Liukin (gymnastics legend), Tatyana McFadden (Paralympic track), Alex Morgan (U.S. Women's National Soccer Team), Leo Manzano (track and field) and Jodie Williams (Great Britain track & field).

The campaign encompasses Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life.

Other Coca-Cola Co. brands aligned with Summer Games campaigns include Powerade, Minute Maid, Glaceau Vitaminwater, ZICO and Core Power.

Two Coke spots broke this week, "Gold Actions" and "Gold Feelings." Additional creative is expected to be unveiled prior to and during the Games, Aug. 5 - 21.

A series of three video vignettes, produced in partnership with NBC, focus on some of the "happiest and most triumphant moments" experienced by Morgan, Eaton, McFadden, Manzano, Liukin and Adrian, on and off the podium.

The vignettes are narrated by the athletes and feature a collection of images and video that share the emotion behind their favorite "That's Gold" moments.

A fourth vignette features a selection of Coca-Cola athletes "issuing a call to action to viewers, inspiring them to share their own 'That's Gold' moments through photos and video across social platforms" using the hashtag #ThatsGold.

The campaign was "co-led by Coca-Cola marketing teams in Atlanta and Rio," according to the company.

“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium," Rodolfo Echeverria, vp-global creative for the Coca-Cola Co., said in a statement. "They can happen every day and all around the world.

“For Coca-Cola, gold moments are made of special feelings — joyful, refreshing, sharable — all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola," said Echeverria.

Limited-edition Coca-Cola, Diet Coke and Coca-Cola Zero 12-ounce cans will feature silhouette-style images of Coke athletes in motion (through the end of August or while supplies last).

“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium."

In Brazil, The Coca-Cola Olympic Station located in official Rio Live site, Praca Maua, will enable people to experience "That's Gold" via interactive stations and athletes, musicians and other influencers who will visit the location.

During the Olympic Games, Coca-Cola said it would employ young people from its ongoing Coletivo Coca-Cola project — a training program for young people from Rio de Janeiro’s favelas that aims to empower them through employment — to work within hospitality, venue operations and experiential roles, "giving them valuable work experience and a once-in-a-lifetime chance to be part of the Rio 2016 Olympic Games in their home city."

Other global IOC marketing partners include Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

Bolt Runs To Rio With Golden Roster Of Marketing

Depite Zika, Other Woes, Rio Sees 'Safe, Secure' Games

Usain Bolt Races To Olympics With Virgin Media

NBCUniversal Plans Record 6.7K Hours Of Games Coverage

Visa Hits Road To Rio With 'Carpool'

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'


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