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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul142016

Coke Unveils Multi-Platform 'That's Gold' Global Campaign For Summer Games

By Barry Janoff

July 14, 2016: Calling it "perhaps our biggest-ever portfolio play at the Olympics," Coca-Cola, an official top-tier partner with the International Olympic Committee, has covered its multi-platform Summer Games marketing campaign with gold.

Breaking this week in 50 markets worldwide under the umbrella theme, "That's Gold," the campaign includes TV, print, Internet, social media, POP and on-site activation in Rio de Janeiro, in addition to Olympic-themed products.

Coca-Cola has also been presenting partner for the Olympic flame on its 95-day journey through Brazil as part of the Rio 2016 Olympic Torch Relay.

The campaign focuses on golden moments realized by athletes and others, and their golden reactions to those achievements.

Coca-Cola's roster of Olympic and Paralympic participants, hopefuls and legends includes Nathan Adrian (swimming), Ashton Eaton (track and field), Michelle Jenneke (Australian hurdler), Nastia Liukin (gymnastics legend), Tatyana McFadden (Paralympic track), Alex Morgan (U.S. Women's National Soccer Team), Leo Manzano (track and field) and Jodie Williams (Great Britain track & field).

The campaign encompasses Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life.

Other Coca-Cola Co. brands aligned with Summer Games campaigns include Powerade, Minute Maid, Glaceau Vitaminwater, ZICO and Core Power.

Two Coke spots broke this week, "Gold Actions" and "Gold Feelings." Additional creative is expected to be unveiled prior to and during the Games, Aug. 5 - 21.

A series of three video vignettes, produced in partnership with NBC, focus on some of the "happiest and most triumphant moments" experienced by Morgan, Eaton, McFadden, Manzano, Liukin and Adrian, on and off the podium.

The vignettes are narrated by the athletes and feature a collection of images and video that share the emotion behind their favorite "That's Gold" moments.

A fourth vignette features a selection of Coca-Cola athletes "issuing a call to action to viewers, inspiring them to share their own 'That's Gold' moments through photos and video across social platforms" using the hashtag #ThatsGold.

The campaign was "co-led by Coca-Cola marketing teams in Atlanta and Rio," according to the company.

“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium," Rodolfo Echeverria, vp-global creative for the Coca-Cola Co., said in a statement. "They can happen every day and all around the world.

“For Coca-Cola, gold moments are made of special feelings — joyful, refreshing, sharable — all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola," said Echeverria.

Limited-edition Coca-Cola, Diet Coke and Coca-Cola Zero 12-ounce cans will feature silhouette-style images of Coke athletes in motion (through the end of August or while supplies last).

“While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium."

In Brazil, The Coca-Cola Olympic Station located in official Rio Live site, Praca Maua, will enable people to experience "That's Gold" via interactive stations and athletes, musicians and other influencers who will visit the location.

During the Olympic Games, Coca-Cola said it would employ young people from its ongoing Coletivo Coca-Cola project — a training program for young people from Rio de Janeiro’s favelas that aims to empower them through employment — to work within hospitality, venue operations and experiential roles, "giving them valuable work experience and a once-in-a-lifetime chance to be part of the Rio 2016 Olympic Games in their home city."

Other global IOC marketing partners include Atos, Bridgestone, Dow, GE, McDonald's, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

Bolt Runs To Rio With Golden Roster Of Marketing

Depite Zika, Other Woes, Rio Sees 'Safe, Secure' Games

Usain Bolt Races To Olympics With Virgin Media

NBCUniversal Plans Record 6.7K Hours Of Games Coverage

Visa Hits Road To Rio With 'Carpool'

Visa Adds Carli Lloyd, Kerri Walsh Jennings To Olympic Roster

IOC Fast-Tracks Olympic Channel For '16 Games

IOC Launches Summer Olympics Campaign

Jeep Drives USA Hoops To Summer Games

Panasonic Kicks Up Olympic Push With Neymar Jr.

Kellogg's Unboxes Road To Rio Campaign

USOC, NBC, Brands Count 100 Days To Olympics

NBC Hits $1B Ad Sales For Summer Games

USOC Sees '16 Games As 'Most-Marketed Ever'


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