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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul062012

Coca-Cola Builds On Largest Olympic Marketing Effort In Company History

By Barry Janoff

July 5, 2012: With just three weeks to go until the Opening Ceremonies for the 2012 Summer Olympics, Coca-Cola has unveiled the latest elements in what it is calling "the largest Olympic-themed marketing effort" in company history.

Activation for the Summer Games, which run July 27-Aug. 12, includes eight Olympic-themed TV spots, a promotion via My Coke Rewards, a mobile Coca-Cola Swelter Stopper tour, limited-edition Olympic graphics on products at retail, downloadable music and graphics and consumer interaction via social media destinations.

Coca-Cola, an official marketing partner of the U.S. Olympic and International Olympic Committees, has already activated behind the 2012 Games in various aspects, including co-sponsor of the Torch Run currently making its way to London.

Coke said it would release eight TV spots during the Games across NBC Universal networks, which will be airing the events, as well as in theaters nationwide. The commercials feature eight current, former or Olympic team hopefuls who are official Coca-Cola spokespersons: David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), John Isner (tennis), Shawn Johnson (pictured below; gymnastics), Jessica Long (paralympic swimming), Alex Morgan (soccer) and David Oliver (track & field).

Coca-Cola said the aspirational spots, part of Coca-Cola’s "Open Happiness" campaign, would  emphasize "the values of community, connection and support." Lead agencies are Ogilvy & Mather, Wieden + Kennedy and Leo Burnett.

“The new work captures the individual stories of support of our athletes on their Olympic journeys,” Katie Bayne, president and GM for Sparkling Beverages, Coca-Cola North America, said in a statement. “Just like Coke, the energetic stories are all about patriotic optimism.”

The beverage giant said that MyCokeRewards.com/theOlympics would "serve as the digital hub designed to bring families closer to the Coca-Cola 8-Pack of Athletes." Activation includes interactive athlete quizzes, instant-win prize opportunities and enter-to-win sweepstakes.

Coca-Cola's "On the Go with D.O.” at My Coke Rewards offers consumers the chance to bring 2008 Olympic bronze medalist David Oliver (aka “D.O.”) to their child’s school for a “field day” of athletic activities.

The Coca-Cola Swelter Stopper is a mobile marketing unit that is scheduled to appear at more than 80 events throughout the summer. The vehicle "reflects the look and theme of the 2012 London Olympic Games."

According to Coke, it includes "blasts of frosty air to provide refreshing relief to visitors in the summer heat,"  an ice bar with a “perfect serve” Coca-Cola sampling experience, the ability for visitors to upload a photo and a message of support for the chance to appear in a montage “Cheers” video (which will be featured on Coca-Cola’s social channels during the Games), an opportunity to view Olympic Games footage and take part in interactive challenges and a recording studio and photo station, providing consumers with a memento that captures the experience.

Coca-Cola recently offered consumers the opportunity to download messages and photos of encouragement for Team America. A collage of the photos will appear on a six-story Coca-Cola billboard in New York's Times Square billboard on July 18.

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