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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul062012

Coca-Cola Builds On Largest Olympic Marketing Effort In Company History

By Barry Janoff

July 5, 2012: With just three weeks to go until the Opening Ceremonies for the 2012 Summer Olympics, Coca-Cola has unveiled the latest elements in what it is calling "the largest Olympic-themed marketing effort" in company history.

Activation for the Summer Games, which run July 27-Aug. 12, includes eight Olympic-themed TV spots, a promotion via My Coke Rewards, a mobile Coca-Cola Swelter Stopper tour, limited-edition Olympic graphics on products at retail, downloadable music and graphics and consumer interaction via social media destinations.

Coca-Cola, an official marketing partner of the U.S. Olympic and International Olympic Committees, has already activated behind the 2012 Games in various aspects, including co-sponsor of the Torch Run currently making its way to London.

Coke said it would release eight TV spots during the Games across NBC Universal networks, which will be airing the events, as well as in theaters nationwide. The commercials feature eight current, former or Olympic team hopefuls who are official Coca-Cola spokespersons: David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), John Isner (tennis), Shawn Johnson (pictured below; gymnastics), Jessica Long (paralympic swimming), Alex Morgan (soccer) and David Oliver (track & field).

Coca-Cola said the aspirational spots, part of Coca-Cola’s "Open Happiness" campaign, would  emphasize "the values of community, connection and support." Lead agencies are Ogilvy & Mather, Wieden + Kennedy and Leo Burnett.

“The new work captures the individual stories of support of our athletes on their Olympic journeys,” Katie Bayne, president and GM for Sparkling Beverages, Coca-Cola North America, said in a statement. “Just like Coke, the energetic stories are all about patriotic optimism.”

The beverage giant said that MyCokeRewards.com/theOlympics would "serve as the digital hub designed to bring families closer to the Coca-Cola 8-Pack of Athletes." Activation includes interactive athlete quizzes, instant-win prize opportunities and enter-to-win sweepstakes.

Coca-Cola's "On the Go with D.O.” at My Coke Rewards offers consumers the chance to bring 2008 Olympic bronze medalist David Oliver (aka “D.O.”) to their child’s school for a “field day” of athletic activities.

The Coca-Cola Swelter Stopper is a mobile marketing unit that is scheduled to appear at more than 80 events throughout the summer. The vehicle "reflects the look and theme of the 2012 London Olympic Games."

According to Coke, it includes "blasts of frosty air to provide refreshing relief to visitors in the summer heat,"  an ice bar with a “perfect serve” Coca-Cola sampling experience, the ability for visitors to upload a photo and a message of support for the chance to appear in a montage “Cheers” video (which will be featured on Coca-Cola’s social channels during the Games), an opportunity to view Olympic Games footage and take part in interactive challenges and a recording studio and photo station, providing consumers with a memento that captures the experience.

Coca-Cola recently offered consumers the opportunity to download messages and photos of encouragement for Team America. A collage of the photos will appear on a six-story Coca-Cola billboard in New York's Times Square billboard on July 18.

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