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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun122013

Coca-Cola Gets The Marketing (Snow) Ball Rolling For Sochi 2014 Winter Games

By Barry Janoff

June 12, 2013: Coca-Cola is picking up the marketing gauntlet for the 2014 Winter Olympics some seven months before the event starts, unveiling what it called a "Four Pack" of athletes to help lead the company's efforts for the Sochi Games.

The quartet includes Michelle Kwan, two-time Olympic medalist in women’s figure skating; Ted Ligety, gold medalist in men’s alpine skiing at the 2006 Winter Olympics in Torino and a Sochi 2014 hopeful; Evan Lysacek, gold medalist in men’s figure skating at the 2010 Winter Olympics in Vancouver and a Sochi 2014 hopeful; and Amy Purdy, a three-time World Cup champion in para-snowboarding, currently the top-ranked female adaptive snowboarder in the U.S. and a Paralympic hopeful for Sochi 2014.

Coke said the four athletes would have prominent roles in the company’s marketing efforts, including digital advertising, packaging and at retail. They also will serve as “Ambassadors of Active Living” to "encourage and inspire fans to lead healthy, balanced lifestyles."

This is the fourth consecutive Olympic Games in which Coca-Cola has featured a collection of athletes as part of its Olympic marketing program, dating back to the 2008 Summer Olympics in Beijing.

Coca-Cola is a global sponsor of the International Olympic Committee and the U.S. Olympic Committee, along with ATOS, Dow, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Coke is also one of just three presenting sponsors of the 2014 Sochi Torch Relay (along with JSC Russian Railways and Ingosstrakh Insurance). According to tradition, the Olympic flame will be lit in Olympia, Greece, then transported to Moscow on Oct, 7, 2013. It will begin its journey across Russia the next day en route to the Sochi Games, which run Feb. 7-23, 2014. The Paralympics Games will run March 7-16.

Kwan was part of a 22-person team that carried the Olympic Torch during the U.S. portion of the route, also sponsored in part by Coke, prior to the 2012 Summer Games in London.

Coca-Cola said it would reveal details on “Four Pack” marketing and activation in its 2014 Olympic program later this year.

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