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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar192013

From Zero To Final Four: Coca-Cola Ready For March Madness Marketing Takeover

By Barry Janoff

March 19, 2013: The NCAA Div. 1 Men's Basketball Tournament begins tonight with the First Four and culminates with the Final Four on April 6 and April 8.

NCAA corporate partner Coca-Cola says it has the tournament covered.

Coke this week breaks a series of TV spots under the umbrella theme, "It's Not Your Fault"; will activate with NCAA media partners CBS and Turner Broadcasting (including such programming as Conan O'Brien's late-night TBS show); has incorporated its mark on several March Madness-related Web and mobile destinations; and has taken over part of Hartsfield-Jackson International Airport in Atlanta, which not only is where Coke is headquartered but also the site of the Final Four, to be played in the Georgia Dome.

According to Coke, the “It’s Not Your Fault" campaign, which supports Coke Zero, "takes a lighthearted and comedic approach to say that with Coke Zero you can enjoy everything in life."

“We’re talking to men more overtly with 'It’s Not Your Fault," Pio Schunker, svp and head of Integrated Marketing Communications, North America Group for Coca-Cola, said in a statement. “We’re positioning Coke Zero as a defender and celebrator of guy enjoyment.”

"It's Not Your Fault" has endless iterations, each coming with a designated number for future reference, which Coca-Cola said it would carry through to Nascar and football programming later in the year.

In "Gumbel," we get Reason No. 12: "It's not your fault you can't stop watching March Madness. Did you make (NCAA announcer) Greg Gumbel's voice so incredibly soothing?" (See the spot here.)

In "Schedules," we hear Reason No. 45: "It's not your fault you watched eight straight hours of basketball. Did you schedule 16 games in one day? No! So saddle up for hour nine and enjoy everything!" (See the spot here.)

In "Brackets," guys are told, "It's not your fault you are working on brackets instead of working on work. Someone needs to put an end to Sharon's reign of terror (the co-worker who has won the tournament bracket pool seven years running). Plus, picking sides has always been a national tradition (as a shot of the nation's founders picking America over Britain proves). You're not slacking. You're just being patriotic. So pick those picks and enjoy everything." (See the spot here.)

Other spots will include "Video Game," which comes with digital content including a seven-part video series

In Atlanta, where Coke is part of the host city committee, the brand has redesigned part of the arrivals terminal at Hartsfield-Jackson International with Coke-March Madness themed images.

"Since this is our hometown and the world headquarters of Coca-Cola, what better way to do that then to give travelers and fans a proper, southern welcome at the airport as they begin their Final Four experience?” Kasia Horner, who leads the NCAA Final Four host city marketing efforts on behalf of Coca-Cola, said in a statement. “It’s just one component, but certainly the most impactful, of our host city marketing plan."

Coke Zero said that is alliance with Turner and Conan would launch during NCAA Final Four week when the show originates from Atlanta, including bands performing at the Conan Coke Zero Music Series and a Conan “It’s Not Your Fault” promotional spot. Conan will be filmed in Atlanta April 1-4.

Support for the campaign — created in partnership with Droga5 New York, Starcom MediaVest Group, Turner and the NCAA — also includes the March Madness Live mobile app, radio, print and national out-of-home "with a strong focus on Atlanta," according to Coke. The brand will also be on the ground in Atlanta with the Coke Zero Final Four Bracket Town FanFest, offering more than 300,000 square feet of family friendly activities.

“Coke Zero has experienced quarter after quarter growth and success, and we hope to see this campaign continue the momentum. ‘It’s Not Your Fault’ is launching in a big way through universal guy assets like NCAA March Madness and a co-branded promotional spot with Conan,” Andy McMillin, vp-Coke Trademark, North America Group, said in a statement. “Coke Zero brand attributes are well established, now it’s time for the brand to make the next big leap to connect with its drinkers. The brand definitely is evolving.”

Official NCAA corporate champions include AT&T, Capital One and Coca-Cola. Official corporate partners include Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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