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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan242019

How Andy Warhol Inspired Coca-Cola’s Plans With Super Bowl In Its Backyard

By Barry Janoff

January 24, 2019: Of the celebrities who will appear in commercials during Super Bowl LIII on CBS, the late artist and muse Andy Warhol won’t be one of them.

But he will be there in spirit, having inspired a 60-second spot from Coca-Cola that is part of the company’s plans to activate for the game in its home town of Atlanta, even as rival and official NFL partner PepsiCo makes its presence known via multi-platform marketing including the Pepsi Super Bowl Halftime Show.

The animated commercial, “A Coke is a Coke” will air just before kickoff.

According to Coca-Cola, the creative was inspired by a quote from Warhol’s 1975 book, The Philosophy of Andy Warhol:

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same thing as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and, just think, you can drink Coke, too.

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it and you know it.”

Coke said the ad “brings to life the idea that a Coke is for everyone with its closing line, ‘We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together is beautiful too.’”

 “A Coke is a Coke” was created by Wieden+Kennedy and animated by Psyop.

“Coca-Cola is a brand built on optimism, diversity and inclusion,” Stuart Kronauge, president, Sparkling Business Unit and svp-marketing, Coca-Cola North America, said via the company.

“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful’.

Among its activation, The Coca-Cola Foundation, the company's global philanthropic arm, has unveiled a $1 million grant to allow free admission for anyone visiting Atlanta’s National Center for Civil and Human Rights from Jan. 28 through the end of February (Black History Month).

The Foundation said the goal is “to connect the history of the American Civil Rights Movement with human rights and inclusion issues around the world and celebrate of role diversity and inclusion in the story of Atlanta.”

Among other plans, Coca-Cola will invite fans via social media to share the “Together is Beautiful” message by “sending selfies celebrating what makes them both different and beautiful.”

Select images will be recreated using a similar illustrative style as the characters in “A Coke is a Coke” and featured in a mural on Coca-Cola’s Instagram channel the night of the game.

The brand said it plans to actively respond to followers on Twitter with uplifting messages from “A Coke is a Coke” characters.

The brand described “A Coke is a Coke” as a “playful ad with such original animated characters as ‘Beans the Chef’, ‘Freddy the Yeti’ and ‘Abigail the Bird Girl,’ who remind viewers that Coke is for everyone and that it is beautiful to celebrate our differences.”

According to Helen Smith Price, president for The Coca-Cola Foundation, “We can’t think of a better way to celebrate our hometown.

“(This grant) is all about giving visitors and residents alike the opportunity to understand Atlanta’s rich civil and human rights legacy, especially as tens of thousands of guests visit our city for the Big Game.”

Super Bowl

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