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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan242019

How Andy Warhol Inspired Coca-Cola’s Plans With Super Bowl In Its Backyard

By Barry Janoff

January 24, 2019: Of the celebrities who will appear in commercials during Super Bowl LIII on CBS, the late artist and muse Andy Warhol won’t be one of them.

But he will be there in spirit, having inspired a 60-second spot from Coca-Cola that is part of the company’s plans to activate for the game in its home town of Atlanta, even as rival and official NFL partner PepsiCo makes its presence known via multi-platform marketing including the Pepsi Super Bowl Halftime Show.

The animated commercial, “A Coke is a Coke” will air just before kickoff.

According to Coca-Cola, the creative was inspired by a quote from Warhol’s 1975 book, The Philosophy of Andy Warhol:

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same thing as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and, just think, you can drink Coke, too.

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it and you know it.”

Coke said the ad “brings to life the idea that a Coke is for everyone with its closing line, ‘We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together is beautiful too.’”

 “A Coke is a Coke” was created by Wieden+Kennedy and animated by Psyop.

“Coca-Cola is a brand built on optimism, diversity and inclusion,” Stuart Kronauge, president, Sparkling Business Unit and svp-marketing, Coca-Cola North America, said via the company.

“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful’.

Among its activation, The Coca-Cola Foundation, the company's global philanthropic arm, has unveiled a $1 million grant to allow free admission for anyone visiting Atlanta’s National Center for Civil and Human Rights from Jan. 28 through the end of February (Black History Month).

The Foundation said the goal is “to connect the history of the American Civil Rights Movement with human rights and inclusion issues around the world and celebrate of role diversity and inclusion in the story of Atlanta.”

Among other plans, Coca-Cola will invite fans via social media to share the “Together is Beautiful” message by “sending selfies celebrating what makes them both different and beautiful.”

Select images will be recreated using a similar illustrative style as the characters in “A Coke is a Coke” and featured in a mural on Coca-Cola’s Instagram channel the night of the game.

The brand said it plans to actively respond to followers on Twitter with uplifting messages from “A Coke is a Coke” characters.

The brand described “A Coke is a Coke” as a “playful ad with such original animated characters as ‘Beans the Chef’, ‘Freddy the Yeti’ and ‘Abigail the Bird Girl,’ who remind viewers that Coke is for everyone and that it is beautiful to celebrate our differences.”

According to Helen Smith Price, president for The Coca-Cola Foundation, “We can’t think of a better way to celebrate our hometown.

“(This grant) is all about giving visitors and residents alike the opportunity to understand Atlanta’s rich civil and human rights legacy, especially as tens of thousands of guests visit our city for the Big Game.”

Super Bowl

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