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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Aug142018

Coca-Cola Teams With Kobe’s Sports Drink, Seeking To Catch First-Place Gatorade

By Barry Janoff

August 14, 2018: In an effort to accelerate its quest to catch category-leader Gatorade, Coca-Cola said it is acquiring a minority stake in BodyArmor, which is under the direction of chairman and co-founder Mike Repole.

Financial terms were not shared.

Rival PepsiCo’s Gatorade has about 75% of the $8 billion U.S. sports drinks sales, followed by Coca-Cola’s Powerade and then BodyArmor, according to industry analysts.

According to Repole, BodyArmor is “on track to reach almost $400 million in retail sales this year."

Kobe Bryant invested in BodyArmor in 2013 and is listed as the brand’s No. 3 shareholder.

On his Twitter account, Bryant wrote, “Proud of our team at @DrinkBODYARMOR & our new partnership with the @CocaColaCo who believes in our mission of becoming the #1 Global Sports Drink. Thanks @Gatorade, we’ll take it from here… #ObsessedWithBetter.”

This is the second business deal between Repole and Coca-Cola, which in 2007 acquired the company with two other brands he founded, Glacéau Vitaminwater and Smartwater.

In addition to Bryant, athletes involved with the brand — who are referred to as investors as well as endorsers — include James Harden, Mike Trout, Skylar Diggins-Smith, Dustin Johnson, Mookie Betts, Kristaps Porzingas, Megan Rapinoe, Richard Sherman, Andrew Luck, Diana Taurasi, Klay Thompson, Anthony Rizzo, Michelle Waterson, Cody Garbrandt, Maddie Mastro and Jack Sock.

BodyArmor is also the official sports drink of the UFC and Spartan endurance competition.

In a marketing campaign earlier this year that included Harden, Trout, Porzinagas, Diggins-Smith and most recently Betts, BodyArmor positioned itself as the sports drink for the modern athlete while declaring its rival as “outdated.”

The tag: “Thanks, Gatorade, we’ll take it from here.”

Under terms of the deal, Coca-Cola said BodyArmor would remain an independent company and “gain access to the expansive Coca-Cola bottling and distribution system.”

The deal would also allow Coca-Cola iin the future to take full ownership of BodyArmor, which is based in Whitestone, NY.

“Consistent with our strategy of incubating bolt-on M&A deals, we believe taking an initial minority stake today, with a clear path to ownership, will allow BodyArmor to continue to grow the business in a sustainable manner while maintaining the brand’s leadership and edge that have made it so successful,” said Jim Dinkins, Coca-Cola North America president, on the company’s Web site,

“Mike and his team have a unique capability to understand consumer needs and develop breakthrough products that meet these needs, and also to create commercial strategies to grow these brands in the marketplace. We’re really excited about working with them and having BodyArmor part of our bottlers' expanding beverage portfolio,” said Dinkins.

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