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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug142018

Coca-Cola Teams With Kobe’s Sports Drink, Seeking To Catch First-Place Gatorade

By Barry Janoff

August 14, 2018: In an effort to accelerate its quest to catch category-leader Gatorade, Coca-Cola said it is acquiring a minority stake in BodyArmor, which is under the direction of chairman and co-founder Mike Repole.

Financial terms were not shared.

Rival PepsiCo’s Gatorade has about 75% of the $8 billion U.S. sports drinks sales, followed by Coca-Cola’s Powerade and then BodyArmor, according to industry analysts.

According to Repole, BodyArmor is “on track to reach almost $400 million in retail sales this year."

Kobe Bryant invested in BodyArmor in 2013 and is listed as the brand’s No. 3 shareholder.

On his Twitter account, Bryant wrote, “Proud of our team at @DrinkBODYARMOR & our new partnership with the @CocaColaCo who believes in our mission of becoming the #1 Global Sports Drink. Thanks @Gatorade, we’ll take it from here… #ObsessedWithBetter.”

This is the second business deal between Repole and Coca-Cola, which in 2007 acquired the company with two other brands he founded, Glacéau Vitaminwater and Smartwater.

In addition to Bryant, athletes involved with the brand — who are referred to as investors as well as endorsers — include James Harden, Mike Trout, Skylar Diggins-Smith, Dustin Johnson, Mookie Betts, Kristaps Porzingas, Megan Rapinoe, Richard Sherman, Andrew Luck, Diana Taurasi, Klay Thompson, Anthony Rizzo, Michelle Waterson, Cody Garbrandt, Maddie Mastro and Jack Sock.

BodyArmor is also the official sports drink of the UFC and Spartan endurance competition.

In a marketing campaign earlier this year that included Harden, Trout, Porzinagas, Diggins-Smith and most recently Betts, BodyArmor positioned itself as the sports drink for the modern athlete while declaring its rival as “outdated.”

The tag: “Thanks, Gatorade, we’ll take it from here.”

Under terms of the deal, Coca-Cola said BodyArmor would remain an independent company and “gain access to the expansive Coca-Cola bottling and distribution system.”

The deal would also allow Coca-Cola iin the future to take full ownership of BodyArmor, which is based in Whitestone, NY.

“Consistent with our strategy of incubating bolt-on M&A deals, we believe taking an initial minority stake today, with a clear path to ownership, will allow BodyArmor to continue to grow the business in a sustainable manner while maintaining the brand’s leadership and edge that have made it so successful,” said Jim Dinkins, Coca-Cola North America president, on the company’s Web site,

“Mike and his team have a unique capability to understand consumer needs and develop breakthrough products that meet these needs, and also to create commercial strategies to grow these brands in the marketplace. We’re really excited about working with them and having BodyArmor part of our bottlers' expanding beverage portfolio,” said Dinkins.

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