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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Aug272012

Coke Zero Encroaching On Rival Pepsi's NFL Space With Player Endorsements

By Barry Janoff

August 27, 2012: Even as Coke Zero prepares a major campaign to support the release of the new James Bond film, Skyfall, it is moving into Pepsi-controlled NFL and other sports territories one region at a time.

Coke Zero, which recently signed former Steelers great Jerome Bettis to spearhead a push in the Pittsburgh area, has now added Brian Urlacher, all-pro linebacker for the Chicago Bears, and NHL all-star forward Brian Sharp of the Blackhawks to lead a campaign in the Windy City region.

Coke Zero said the pair would join Chicago Bulls guard Derrick Rose, who endorses sibling Powerade, "to connect the thrill of the game to the power of refreshment."

Financial terms of the deals were not disclosed.

Rival PepsiCo's Pepsi Max is the official soft drink of the NFL. It recently expanded its role via a four-year deal to become title sponsor of the Super Bowl Halftime Show beginning with Super Bowl XLVII in February at the Mercedes-Benz Superdome in New Orleans.

Among the Skyfall tie-ins will be limited-edition Coke Zero cans featuring the likeness of Daniel Craig as James Bond and multi-media elements using actual or recreated scenes from the film. Coke Zero has product placement in Skyfall, which is scheduled to open Nov. 9.

Beginning in September, marketing will launch in Pittsburgh featuring Bettis and a campaign will break in Chicago featuring Urlacher. Sharp will make his Coke Zero debut in stores across the Chicagoland area this fall to coincide with the start of the 2012-13 NHL season.

The respective campaigns will include radio, retail and Internet, with such social media destinations as Facebook and Twitter. Promotions featuring the athletes will offer opportunities to win sports merchandise.

“Since it launched in 2005, Coke Zero has quickly become a consumer favorite and has seen consistently strong growth," Michael Dulin, vp-commercialization for Coca-Cola Refreshments, said in a statement. “Brian Urlacher and Patrick Sharp are gifted athletes whose talents and personalities resonate with Chicago sports fans on and off the field or rink. Partnering with two of the most relevant and talked about athletes in Chicago sports is a great way to help us continue the momentum for Coke Zero.”

“Joining the Coke Zero team of athletes in Chicago is a great way to connect with my fans on and off the field,” Urlacher, a seven-time Pro Bowler with the Bears, said in a statement. “Since I like drinking Coke Zero this partnership is fun for me. Coca-Cola is an amazing company, and I am very proud to be a member of the Coke family.”

According to Sharp, a member of the  2010 Stanley Cup championship Blackhawks and MVP of the 2011 NHL All-Star Game, “Coke Zero has always been more than just a brand to me – it exemplifies a frame of mind. When I hit the ice this fall, I’ll be bringing the ‘enjoy everything’ spirit to my game this season.”

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References (3)

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  • Response
    NYSportsJournalism.com - Coke Zero Adds NFLers Vs. Pepsi - Coke Zero Encroaching On Rival Pepsi's NFL Space With Player Endorsements
  • Response
    Football is genuinely one particular of the biggest sports in America. It has a important following.
  • Response
    Today society and community where we live facing different problems and challenges and these challenges’ some time effects very badly on the development and advancement of the country so that time you need educated people in the community for solving and facing all challenges with open heart and courageously.

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