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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug272012

Coke Zero Encroaching On Rival Pepsi's NFL Space With Player Endorsements

By Barry Janoff

August 27, 2012: Even as Coke Zero prepares a major campaign to support the release of the new James Bond film, Skyfall, it is moving into Pepsi-controlled NFL and other sports territories one region at a time.

Coke Zero, which recently signed former Steelers great Jerome Bettis to spearhead a push in the Pittsburgh area, has now added Brian Urlacher, all-pro linebacker for the Chicago Bears, and NHL all-star forward Brian Sharp of the Blackhawks to lead a campaign in the Windy City region.

Coke Zero said the pair would join Chicago Bulls guard Derrick Rose, who endorses sibling Powerade, "to connect the thrill of the game to the power of refreshment."

Financial terms of the deals were not disclosed.

Rival PepsiCo's Pepsi Max is the official soft drink of the NFL. It recently expanded its role via a four-year deal to become title sponsor of the Super Bowl Halftime Show beginning with Super Bowl XLVII in February at the Mercedes-Benz Superdome in New Orleans.

Among the Skyfall tie-ins will be limited-edition Coke Zero cans featuring the likeness of Daniel Craig as James Bond and multi-media elements using actual or recreated scenes from the film. Coke Zero has product placement in Skyfall, which is scheduled to open Nov. 9.

Beginning in September, marketing will launch in Pittsburgh featuring Bettis and a campaign will break in Chicago featuring Urlacher. Sharp will make his Coke Zero debut in stores across the Chicagoland area this fall to coincide with the start of the 2012-13 NHL season.

The respective campaigns will include radio, retail and Internet, with such social media destinations as Facebook and Twitter. Promotions featuring the athletes will offer opportunities to win sports merchandise.

“Since it launched in 2005, Coke Zero has quickly become a consumer favorite and has seen consistently strong growth," Michael Dulin, vp-commercialization for Coca-Cola Refreshments, said in a statement. “Brian Urlacher and Patrick Sharp are gifted athletes whose talents and personalities resonate with Chicago sports fans on and off the field or rink. Partnering with two of the most relevant and talked about athletes in Chicago sports is a great way to help us continue the momentum for Coke Zero.”

“Joining the Coke Zero team of athletes in Chicago is a great way to connect with my fans on and off the field,” Urlacher, a seven-time Pro Bowler with the Bears, said in a statement. “Since I like drinking Coke Zero this partnership is fun for me. Coca-Cola is an amazing company, and I am very proud to be a member of the Coke family.”

According to Sharp, a member of the  2010 Stanley Cup championship Blackhawks and MVP of the 2011 NHL All-Star Game, “Coke Zero has always been more than just a brand to me – it exemplifies a frame of mind. When I hit the ice this fall, I’ll be bringing the ‘enjoy everything’ spirit to my game this season.”

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