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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan062014

Colbert (Get Crackin'), Beckham (H&M) Ready To Report At Super Bowl XLVIII

By Barry Janoff

January 6, 2014: According to Stephen Colbert, "Since I was a child, I've dreamed of working with America's premier nut company,"

The political analyst, author and host of Comedy Central's The Colbert Report will get his opportunity during Super Bowl XLVIII when he stars in two 30-second spots for Wonderful Pistachios under the "Get Crackin'" umbrella campaign.

This will be Wonderful Pistachios' second consecutive Super Bowl appearance following PSY's ad during last year's big game.

Wonderful Pistachios, a division of Paramount Farms, said the spots would help to launch a year-long alliance with Colbert. Financial terms were not disclosed.

The Colbert Super Bowl effort was unveiled on the same day that H&M said it would return to the Super Bowl with a new David Beckham Bodywear campaign.

H&M said it would unveil a 30-second Beckham spot during the second quarter of the broadcast on Fox on Feb. 2. The company said the commercial would use technology from Delivery Agent "that brings a new level of consumer engagement and measurement to Super Bowl advertising."

Calling it an "industry first," H&M said that viewers with select Samsung Smart TVs would be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

Thirty-second spots are averaging about $3.8 million, with some having gone for more than $4 million, according to Fox.

"Last year's Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers," Marc Seguin, vp-marketing for Paramount Farms, said in a statement. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."

Colbert joins a Wonderful Pistachios roster that has included Dennis Rodman, the Harlem Globetrotters, Snoop Dogg, The Simpsons, Norman Bates and King Kong.

Wonderful Pistachios said it would unveil a series of TV spots this year, from in-house agency FireStation, supported by digital, social media including Facebook and POP.

The brand did not indicate whether it would have segments during The Colbert Report, on which Colbert himself has dismantled sponsors (Wheat Thins) and celebrities (Daft Punk).

Regarding the H&M Super Bowl return, Daniel Kulle, president for H&M North America, said n a statement, "We're thrilled to be back in action at the Super Bowl, showcasing our new campaign. We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

In anticipation of the Beckham Bodywear collection launch, H&M has unveiled a giveaway via Facebook and in-store offering the opportunity for a three-night trip to New York, two tickets to Super Bowl XLVIII and the opportunity to meet Beckham. (Details here.)

Colbert had other things on his mind regarding his Super Bowl spotlight and the fulfillment of his dream to work with America's premier nut company. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

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