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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan062014

Colbert (Get Crackin'), Beckham (H&M) Ready To Report At Super Bowl XLVIII

By Barry Janoff

January 6, 2014: According to Stephen Colbert, "Since I was a child, I've dreamed of working with America's premier nut company,"

The political analyst, author and host of Comedy Central's The Colbert Report will get his opportunity during Super Bowl XLVIII when he stars in two 30-second spots for Wonderful Pistachios under the "Get Crackin'" umbrella campaign.

This will be Wonderful Pistachios' second consecutive Super Bowl appearance following PSY's ad during last year's big game.

Wonderful Pistachios, a division of Paramount Farms, said the spots would help to launch a year-long alliance with Colbert. Financial terms were not disclosed.

The Colbert Super Bowl effort was unveiled on the same day that H&M said it would return to the Super Bowl with a new David Beckham Bodywear campaign.

H&M said it would unveil a 30-second Beckham spot during the second quarter of the broadcast on Fox on Feb. 2. The company said the commercial would use technology from Delivery Agent "that brings a new level of consumer engagement and measurement to Super Bowl advertising."

Calling it an "industry first," H&M said that viewers with select Samsung Smart TVs would be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

Thirty-second spots are averaging about $3.8 million, with some having gone for more than $4 million, according to Fox.

"Last year's Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers," Marc Seguin, vp-marketing for Paramount Farms, said in a statement. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."

Colbert joins a Wonderful Pistachios roster that has included Dennis Rodman, the Harlem Globetrotters, Snoop Dogg, The Simpsons, Norman Bates and King Kong.

Wonderful Pistachios said it would unveil a series of TV spots this year, from in-house agency FireStation, supported by digital, social media including Facebook and POP.

The brand did not indicate whether it would have segments during The Colbert Report, on which Colbert himself has dismantled sponsors (Wheat Thins) and celebrities (Daft Punk).

Regarding the H&M Super Bowl return, Daniel Kulle, president for H&M North America, said n a statement, "We're thrilled to be back in action at the Super Bowl, showcasing our new campaign. We're bringing our A-game, the world's top style icon and the best quality bodywear to the largest stage in the world."

In anticipation of the Beckham Bodywear collection launch, H&M has unveiled a giveaway via Facebook and in-store offering the opportunity for a three-night trip to New York, two tickets to Super Bowl XLVIII and the opportunity to meet Beckham. (Details here.)

Colbert had other things on his mind regarding his Super Bowl spotlight and the fulfillment of his dream to work with America's premier nut company. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

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