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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec042015

Viva La Vida: Coldplay In Play At Historic Super Bowl 50 Pepsi Halftime Show

By Barry Janoff

December 3, 2015: Following in the guitar chords and vocal melodies of U2, Rolling Stones, The Who, Michael Jackson, Prince and Beyoncé, Coldplay has been tapped to headline the Pepsi Halftime Show during Super Bowl 50.

The gig will be by far the largest audience to which the Viva La Vida band has ever played. During Super Bowl XLIX, 118.5 million viewers watched Katy Perry headline the Pepsi Halftime Show. The previous year, more than 115 million saw Bruno Mars play the lead during the Super Bowl XLVIII show.

It is expected that other top-name performers will be added to the historic Super Bowl 50 entertainment, to air on CBS on Feb. 7, 2016, in Levi's Stadium, located in the San Franciso Bay Area.

According to the NFL, the show will "echo elements of the NFL's "On the Fifty" campaign — honoring the past, recognizing the present and looking ahead to the next 50 years."

"We're so excited and thrilled to be playing the halftime show," lead singer Chris Mann said in a Pepsi-sponsored video. "The Super Bowl of music is now the Super Bowl. This is the greatest moment of our band's life."

Super Bowl 50 will be Pepsi's fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner.

Among other marketing support, Pepsi said it would give people behind-the-scenes access at Pepsi.com to see "how this monumental show will come together."

Beginning Jan. 11, a digital mini-series, "Pepsi Presents: The Super Bowl Halftime Show Show," will launch on Pepsi.com offering fans an "exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50."

Coldplay's seventh album, A Head Full Of Dreams, was released this week. Among others, Rihanna and Beyoncé perform on the album, so speculation is that they might also make guest appearances during the Super Bowl 50 show.

The Pepsi Super Bowl 50 Halftime Show is an NFL Network Production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.

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