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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec042015

Viva La Vida: Coldplay In Play At Historic Super Bowl 50 Pepsi Halftime Show

By Barry Janoff

December 3, 2015: Following in the guitar chords and vocal melodies of U2, Rolling Stones, The Who, Michael Jackson, Prince and Beyoncé, Coldplay has been tapped to headline the Pepsi Halftime Show during Super Bowl 50.

The gig will be by far the largest audience to which the Viva La Vida band has ever played. During Super Bowl XLIX, 118.5 million viewers watched Katy Perry headline the Pepsi Halftime Show. The previous year, more than 115 million saw Bruno Mars play the lead during the Super Bowl XLVIII show.

It is expected that other top-name performers will be added to the historic Super Bowl 50 entertainment, to air on CBS on Feb. 7, 2016, in Levi's Stadium, located in the San Franciso Bay Area.

According to the NFL, the show will "echo elements of the NFL's "On the Fifty" campaign — honoring the past, recognizing the present and looking ahead to the next 50 years."

"We're so excited and thrilled to be playing the halftime show," lead singer Chris Mann said in a Pepsi-sponsored video. "The Super Bowl of music is now the Super Bowl. This is the greatest moment of our band's life."

Super Bowl 50 will be Pepsi's fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner.

Among other marketing support, Pepsi said it would give people behind-the-scenes access at Pepsi.com to see "how this monumental show will come together."

Beginning Jan. 11, a digital mini-series, "Pepsi Presents: The Super Bowl Halftime Show Show," will launch on Pepsi.com offering fans an "exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50."

Coldplay's seventh album, A Head Full Of Dreams, was released this week. Among others, Rihanna and Beyoncé perform on the album, so speculation is that they might also make guest appearances during the Super Bowl 50 show.

The Pepsi Super Bowl 50 Halftime Show is an NFL Network Production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.

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