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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec042015

Viva La Vida: Coldplay In Play At Historic Super Bowl 50 Pepsi Halftime Show

By Barry Janoff

December 3, 2015: Following in the guitar chords and vocal melodies of U2, Rolling Stones, The Who, Michael Jackson, Prince and Beyoncé, Coldplay has been tapped to headline the Pepsi Halftime Show during Super Bowl 50.

The gig will be by far the largest audience to which the Viva La Vida band has ever played. During Super Bowl XLIX, 118.5 million viewers watched Katy Perry headline the Pepsi Halftime Show. The previous year, more than 115 million saw Bruno Mars play the lead during the Super Bowl XLVIII show.

It is expected that other top-name performers will be added to the historic Super Bowl 50 entertainment, to air on CBS on Feb. 7, 2016, in Levi's Stadium, located in the San Franciso Bay Area.

According to the NFL, the show will "echo elements of the NFL's "On the Fifty" campaign — honoring the past, recognizing the present and looking ahead to the next 50 years."

"We're so excited and thrilled to be playing the halftime show," lead singer Chris Mann said in a Pepsi-sponsored video. "The Super Bowl of music is now the Super Bowl. This is the greatest moment of our band's life."

Super Bowl 50 will be Pepsi's fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner.

Among other marketing support, Pepsi said it would give people behind-the-scenes access at Pepsi.com to see "how this monumental show will come together."

Beginning Jan. 11, a digital mini-series, "Pepsi Presents: The Super Bowl Halftime Show Show," will launch on Pepsi.com offering fans an "exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50."

Coldplay's seventh album, A Head Full Of Dreams, was released this week. Among others, Rihanna and Beyoncé perform on the album, so speculation is that they might also make guest appearances during the Super Bowl 50 show.

The Pepsi Super Bowl 50 Halftime Show is an NFL Network Production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.

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