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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug072014

That New College Spirit: University Licensed Merchandise Retail Market Hits $4.6B

By Barry Janoff

August 6, 2014: Even as the debate rages over whether or not to pay college athletes, the amount of money being taken in by universities on merchandise, goods, apparel and other related items continues to rise.

The retail marketplace for college-licensed merchandise in 2013 was estimated at a record $4.59 billion, according to the Collegiate Licensing Company, the licensing affiliate of IMG College, itself a division of IMG Worldwide.

IMG College, which represents more than 200 of the nation's top collegiate properties, including the NCAA and its 89 championships, estimates that there are 190 million fans of college sports, the largest among all sports. Of that figure, 89 million are female fans, which IMG College says tops the number of women who follow pro sports.

And, according to IMG College, royalties generated from the sale of officially licensed collegiate products go back to the universities to "support student scholarships and enhance various initiatives on campus and in the community." In addition, IMG relates that "college sports provide more money for scholarships than any single source outside of the federal government."

“We are proud to work side-by-side with our partner institutions to connect the more than 190 million passionate college fans to the brands they love through licensed merchandise,” Cory Moss, svp and managing director for CLC, said in a statement. “We will continue to develop new products and marketing programs to enhance the brands of our partner institutions as we work together to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.”

With the 2014 college football season and the first incarnation of the CFB Playoffs about to begin, CLC has unveiled its annual list of universities with the top sell merchandise, top-selling college-related apparel manufacturers and top-selling college-related non-apparel companies.

CLC said these rankings represent royalties reported July 1, 2013 - June 30, 2014 on all collegiate merchandise sold on behalf of company-represented institutions.

Among other specific results, the University of Texas at Austin Longhorns ranked No. 1 in the fiscal year-end rankings for the ninth consecutive year, and Florida State University moved from No. 21 last year to No. 8 due to its BCS victory and a what CLC called a "strong national championship licensing program."

Nike USA ranked tops among collegiate apparel licensees for the second consecutive year, a position it has also held every year since 1999 excluding the 2009-10 and 2010-11 fiscal years. Among non-apparel licensees, EA Sports repeated at the No. 1 spot.

Top apparel categories for 2013-14 included performance apparel and clothing accessories.
op non-apparel categories included games, health/beauty, paper products and school supplies.

Top 75 Universities

1. Texas
2. Alabama
3. Michigan
4. Notre Dame
5. Georgia
6. Florida
7. LSU
8. Florida State
9. Texas A&M
10. North Carolina
11. Auburn
12. Oklahoma
13. Nebraska
14. Arkansas
15. Wisconsin
16. Tennessee
17. South Carolina
18. Penn State
19. Missouri
20. West Virginia
21. Kansas
22. Clemson
23. Oklahoma State
24. Louisville
25. Texas Tech
26. Arizona State
27. Arizona
28. Washington
29. Virginia Tech
30. Duke
31. Oregon State
32. Illinois
33. Syracuse
34. UCLA
35. Mississippi
36. Minnesota
37. Purdue
38. Stanford
39. Washington State
40. Utah
41. California
42. Boise State
43. Maryland
44. Virginia
45. TCU
46. Cincinnati
47. Connecticut
48. BYU
49. Colorado
50. Georgia Tech
51. Pittsburgh
52. East Carolina
53. Rutgers
54. Montana
55. Boston College
56. Vanderbilt
57. UCF
58. Fresno State
59. Northwestern
60. Georgetown
61. Wyoming
62. New Mexico
63. Louisiana-Lafayette
64. U.S. Military Academy
65. Texas State
66. Nevada
67. South Florida
68. Marshall
69. Memphis
70. Wake Forest
71. James Madison
72. Montana State
73. Delaware
74. Gonzaga
75. Boston University

Top 25 Non-Apparel Licensees

1. EA Sports
2. Wilson Sporting Goods
3. Rawlings Sporting Goods
4. Tervis Tumbler Company
5. Commemorative Brands dba Balfour
6. Northwest Company
7. Team Beans
8. Logo Chair
9. Wincraft
10. Herff Jones
11. Jenkins Enterprises
12. Fabrique Innovations
13. Renaissance Imports
14. Rico Industries/Tag Express
15. Evergreen Enterprises of Virginia
16. TOMS Shoes
17. Jostens
18. Boelter Brands
19. Upper Deck Company
20. Legacy Athletics
21. Spirit Products
22. Concept One Accessories 
23. Midwest College Marketing
24. Stockdale
25. Team Golf
 

Top 25 Apparel Licensees

1. Nike USA
2. Knights Apparel
3. Gear for Sports
4. Sports Licensed (adidas Group)
5. Top of the World
6. Colosseum Athletics Corp.
7. Twins Enterprise
8. VF Imagewear (Section 101 by Majestic)
9. College Concepts
10. Outerstuff Ltd.
11. Haddad Brands
12. J. America
13. Lakeshirts Inc. dba Blue 84
14. JanSport, a division of VF Outdoo
15. Russell Brands
16. T-Shirt International
17. Columbia Sportswear
18. New Era Cap 
19. New Agenda
20. 5th & Ocean Clothing
21. Royce Apparel
22. Nike by Branded Custon Sportswear
23. New World Graphics
24. League Collegiate Wear
25. MV Sport

Source: CLC

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