PAGE ONE
AGENCIES/MEDIA/STATS
POLL POSITION
Best Event Of April 2014
  
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KEEPING SCORE

Best March Madness Event?

• Final Four 43%
• Brackets 24%
• Watch At Work 19%
• Music Festival 9%
• Selection Sunday 5%

ESPN: SEC Network

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College

  • March Madness 2014

  • March Madness 2013

    It all starts with Selection Sunday on March 17, moves to the First Four March 19-20 and then culminates in the Georgia Dome in Atlanta with the Final Four April 6 and April 8, with a ton of market, media, on-site and national activation to support. MORE

  • IMG College Brews Coffee Deal

  • Switzer Adds Cast To CFB Web

  • Heisman WInners Run ESPN Ads

  • IMG Eyes College Colors, Jell-O

  • MSG, Big East Extend Hoops Deal

  • OfficeMax Inks Hockey Deal

  • Hershey Sweetens NCAA Deal

  • A College Bowl Of Wild Wings

  • Russell Athletic In Bowl Game

  • March Madness 2012

  • Aflac Won't Duck Heisman

    A sponsorship deal between the insurance firm and the group that oversees the Heisman Trophy brings a new cheer to college football: "Aaaflaaack!" MORE

  • NCAA Examines Bowl Branding

    The NCAA has formed a task force to review and oversee football bowl sponsorship deals, and has also put a three-year moratorium on new pacts. MORE

  • March Madness 2011

    From the First Four March 15 through the Final Four April 2-4 in Houston, the marketing, media and mass communications for the tournament will be mad.

  • CBS, TBS Made For March

    Sean McManus of CBS Sports and David Levy of Turner lift the curtain on a remodeled NCAA Men's Basketball Tournament. MORE

  • ESPN, Marketers Eye UConn-Win

    Nike, New York Life, Dunkin' Donuts, AT&T and Toyota are among the companies activating on Dec. 21 as the UConn women's team takes a shot a immortality. MORE

  • Gator Bowl Gets Progressive

    Progressive Insurance replaces Konica Minolta as title sponsor for the Gator Bowl, adding to the list of college football games with new marquee partners. MORE

  • Nike In Gear For College Bowls

    Nike jump-starts its coming NFL official gear alliance by unveiling uniforms and cleats for some of the nation's top college football teams. MORE

  • TicketCity Scores In Dallas

    The inaugural TicketCity Bowl game gets to play with marketers, fans in Dallas' venerable Cotton Bowl. MORE

  • BBVA Plays Ball

    The financial firm, which recently became the official bank of the NBA, signs a deal with ESPN to become title sponsor of the former PapaJohns.com Bowl. MORE

  • Vizio Smells The Roses

    The electronics firm signs a deal to become title sponsor of the Rose Bowl college football game and the BCS Championship Game in 2014. MORE

  • GoDaddy.com Goes Bowling

    Irreverent Web hosting provider and domain registrar firm becomes title sponsor of the GoDaddy.com Bowl, vowing, "College football will never be the same." MORE

  • LG, Best Buy On EA Tour

    EA Sports gives it that old college try, with help from LG Electronics and Best Buy, for a videogame competition at campuses nationwide. MORE

  • Liberty Mutual $1M

    The insurance firm wants to see college football teams play a game without a penalty being called, and will donate upward of $1M to charity if it happens. MORE

  • Discover The Orange Bowl

    Discover replaces FedEx as title sponsor of the Orange Bowl, gets title sponsorship of 2013 BCS championship game and becomes official card ofBCS series. MORE

  • Bonds Now BMOC

    The NCAA has named its College World Series Legends Team, including all-time greats Barry Bonds, Dave Winfield, Nomar Garciaparra and Fred Lynn. MORE

  • March Madness 2010

    En route to the Final Four in Indianapolis, marketers, the NCAA, CBS Sports, fans and consumers will make a racket building (and busting) their brackets.

  • Kraft's New Bowl

    Kraft Foods, in conjunction with Feeding America, takes over naming rights to the post-season college football Emerald Bowl in San Francisco, which will be known as the Kraft Fight Hunger Bowl. MORE

  • ESPN's Vitale A Fathead

    To coincide with the 2010 NCAA men's basketball Division I tournament, Fathead is spreading the word about it's talking Dick Vitale wall hanger. MORE

  • Pinstripe Bowl A Go

    Yankees, New Era, ESPN ready to roll with the debut of the college football New Era Pinstripe Bowl this December. MORE

  • UM Calls Domino's

    Domino's delivers the next athletic director to the University of Michigan - chairman and CEO David Brandon, a former Wolverines football player. MORE

  • Little Caesars

    After 12 years as the Motor City Bowl, Little Caesars is supporting it's first-year sponsorship of the college football Little Caesars Pizza Bowl with a multi-media campaign. MORE

  • Dr Pepper ESPN

    Dr Pepper becomes big player on campus with ESPN deal. MORE

  • NCAA NBA

    A change in rules by the NCAA and NBA will have a direct impact on undergrads who declare themselves eligible for the draft beginning in 2010. MORE

  • Arby's March Mad

    Arby's said it would give away All-American Roastburgers on Monday, March 23, if any 16th seeded team defeats any of the four No. 1 seeded teams. MORE

  • MMOD Up 60%

    CBSSports.com said increased marketing has pushed usage for "NCAA March Madness on Demand" up by 60% over the first four days vs. 2008. MORE

  • Coke Zero Madness

    Coca Zero wants college basketball fans to join in with March Madness by sharing photos and videos that could be incorporated into a 30-second TV spot. MORE

  • Wal-Mart Scores Hoops Deal