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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec072016

Comcast Expands Role In Olympics As Official Partner For USOC, Team USA

By Barry Janoff

December 7, 2016: Comcast Corp., whose NBCUniversal unit is the exclusive broadcast partner for the Olympics through 2032, has extended its reach by becoming an official partner with the U.S. Olympic Committee and Team USA.

Comcast’s NBCUniversal, a long-time USOC partner, holds the U.S. media rights to the Olympic Games through 2032.

The new alliance enables Comcast to use Team USA marks in advertising and marketing for the Comcast, Xfinity and Comcast Business brands.

It also names Comcast the official Internet, video distribution, wireless, home security, and business services provider for the 2018 and 2020 U.S. Olympic and Paralympic teams.

Financial terms of the deal were not disclosed.

The move fills several voids that would have been created with the departure of USOC partner AT&T, which chose not to renew its pact with Team USA, which expires this month. AT&T is in the process of repositioning its alliances and financial spend due to its proposed $85.4 billion acquisition of Time Warner, which currently is undergoing Federal inspection.

The 2018 Winter Games will be held in South Korea, the 2020 Summer Games in Tokyo.

"Bringing the Olympic and Paralympic Games to America is an honor and a privilege, and I’m especially proud that our brand will now be aligned with the Olympic rings in the U.S., the U.S. teams themselves, and the qualities they represent," Brian Roberts, chairman and CEO for Comcast Corp., said in a statement.

"Our new partnership with the USOC further extends our support of Team USA, and we look forward to creating new and wonderful Olympic experiences for years to come,"said Roberts.

NBC has had exclusive U.S. coverage of every Summer Olympic Games since Seoul in 1988 and every Winter Olympics Games since Salt Lake City in 2002. In 2011, NBCUniversal extended its TV rights deal for the Olympics through 2020 for $4.38 billion, and in 2014 again extended those rights through 2032 for $7.65 billion, according to industry analysts.

Comcast Corp. acquired 51% of NBCUniversal from General Electric and became majority owner of the company on Jan. 29, 2011.

During the 2016 Summer Games in Rio, NBCU had what it called an "unprecedented" record 6,755 hours of programming, across 11 linear networks as well as on NBCOlympics.com and the NBC Sports app,

NBCU said ti also set an Olympic record with $1.2 billion generated in national ad sales (up 20% from London, according to NBC).

NBCU said its prime time presentation averaged a "total audience delivery" of 27.5 million daily viewers,

Comcast also built a Rio 2016 destination on its Xfinity X1 platform that combined all live TV and online streaming coverage — along with athlete profiles, stats and on demand content — into one integrated NBC Olympics dashboard that was searchable through the X1 voice remote, according to the company.

"I’m especially proud that our brand will now be aligned with the Olympic rings in the U.S., the U.S. teams themselves, and the qualities they represent."

"As a result, live plus same-day Olympic prime time ratings among adults 18-49 were 27% higher in X1 households than the rest of the country," said Comcast.

According to Scott Blackmun, USOC CEO, "We are thrilled to welcome Comcast into the USOC family of partners and know this relationship will have a significant impact on the Olympic and Paralympic movements in the United States.

"Comcast’s support of the USOC, coupled with an unparalleled ability to connect fans of Team USA with engaging content, represents a great opportunity, and we can’t wait to get started."

USOC partners include International Olympic Committee worldwide sponsors Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Samsung, Procter & Gamble and Visa.

Team USA domestic sponsors include 24 Hour Fitness, Anheuser-Busch (Budweiser), BMW, BP, Chobani, DIck’s Sporting Goods, The Hartford, Hershey, Hilton, Kellogg’s, Liberty Mutual, Nike, Oakley, TD Ameritrade and United Airlines.

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