Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec072016

Comcast Expands Role In Olympics As Official Partner For USOC, Team USA

By Barry Janoff

December 7, 2016: Comcast Corp., whose NBCUniversal unit is the exclusive broadcast partner for the Olympics through 2032, has extended its reach by becoming an official partner with the U.S. Olympic Committee and Team USA.

Comcast’s NBCUniversal, a long-time USOC partner, holds the U.S. media rights to the Olympic Games through 2032.

The new alliance enables Comcast to use Team USA marks in advertising and marketing for the Comcast, Xfinity and Comcast Business brands.

It also names Comcast the official Internet, video distribution, wireless, home security, and business services provider for the 2018 and 2020 U.S. Olympic and Paralympic teams.

Financial terms of the deal were not disclosed.

The move fills several voids that would have been created with the departure of USOC partner AT&T, which chose not to renew its pact with Team USA, which expires this month. AT&T is in the process of repositioning its alliances and financial spend due to its proposed $85.4 billion acquisition of Time Warner, which currently is undergoing Federal inspection.

The 2018 Winter Games will be held in South Korea, the 2020 Summer Games in Tokyo.

"Bringing the Olympic and Paralympic Games to America is an honor and a privilege, and I’m especially proud that our brand will now be aligned with the Olympic rings in the U.S., the U.S. teams themselves, and the qualities they represent," Brian Roberts, chairman and CEO for Comcast Corp., said in a statement.

"Our new partnership with the USOC further extends our support of Team USA, and we look forward to creating new and wonderful Olympic experiences for years to come,"said Roberts.

NBC has had exclusive U.S. coverage of every Summer Olympic Games since Seoul in 1988 and every Winter Olympics Games since Salt Lake City in 2002. In 2011, NBCUniversal extended its TV rights deal for the Olympics through 2020 for $4.38 billion, and in 2014 again extended those rights through 2032 for $7.65 billion, according to industry analysts.

Comcast Corp. acquired 51% of NBCUniversal from General Electric and became majority owner of the company on Jan. 29, 2011.

During the 2016 Summer Games in Rio, NBCU had what it called an "unprecedented" record 6,755 hours of programming, across 11 linear networks as well as on NBCOlympics.com and the NBC Sports app,

NBCU said ti also set an Olympic record with $1.2 billion generated in national ad sales (up 20% from London, according to NBC).

NBCU said its prime time presentation averaged a "total audience delivery" of 27.5 million daily viewers,

Comcast also built a Rio 2016 destination on its Xfinity X1 platform that combined all live TV and online streaming coverage — along with athlete profiles, stats and on demand content — into one integrated NBC Olympics dashboard that was searchable through the X1 voice remote, according to the company.

"I’m especially proud that our brand will now be aligned with the Olympic rings in the U.S., the U.S. teams themselves, and the qualities they represent."

"As a result, live plus same-day Olympic prime time ratings among adults 18-49 were 27% higher in X1 households than the rest of the country," said Comcast.

According to Scott Blackmun, USOC CEO, "We are thrilled to welcome Comcast into the USOC family of partners and know this relationship will have a significant impact on the Olympic and Paralympic movements in the United States.

"Comcast’s support of the USOC, coupled with an unparalleled ability to connect fans of Team USA with engaging content, represents a great opportunity, and we can’t wait to get started."

USOC partners include International Olympic Committee worldwide sponsors Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Samsung, Procter & Gamble and Visa.

Team USA domestic sponsors include 24 Hour Fitness, Anheuser-Busch (Budweiser), BMW, BP, Chobani, DIck’s Sporting Goods, The Hartford, Hershey, Hilton, Kellogg’s, Liberty Mutual, Nike, Oakley, TD Ameritrade and United Airlines.

Back to Home Page