By Barry Janoff
May 11, 2015: There is a great deal of debate as to whether Area 51 actually exists and if The X Files stories are based on real-life events.
There is no debate as to the authenticity of The Coneheads, who traveled from Remulak in the 1970s to appear on Saturday Night Live in the guise of Dan Aykroyd and Jane Curtain as Beldar and Prymatt, along with daughter Connie (Laraine Newman)
The iconic figures from the TV show, where they first appear in 1977, are back in the spotlight as the stars from the planet Remulak — or as they tell neighbors in their new residence in New Jersey, "France" — in a new spot from State Farm, "Jake From State Farm: Conehads," which also features company spokesman Jake.
The spot recreates an on-going commercial, "State of Unrest," with a wife interrupting her husband's call to Jake at 3 AM, suspicious that he is talking to someone more amorous than Jake from State Frarm.
A teaser that aired in late April hinted at the visitation that was to come when it tweaked the ending by having strange signals interrupt the call with Jake.
In the new spot, Beldar is on the phone with Jake when Prymatt comes down to question her husband's actions. "With whom are you communicating?" she asks. "Jake from Planet State Farm," Beldar replies.
"At 0300 hours?" she asks. Then, taking the phone, she speaks with Jake. "Describe your apparel, Jake from State Farm. Khakis? Explain."
"A dull Earthly garment covering male extremities," says Beldar.
Ultimately, Beldar and Prymatt are able to save "mass quantities even at 0300 hours. (See the full spot here.)
A second spot adding Newman's character will debut in June.
State Farm had "Jake" do a Twitter Q&A prior to the new commercial airing. When asked how much it would cost to insure a vehicle from Remulak (or France), he mysteriously replied, "At this time, we only offer insurance in the U.S."
Lead agency for the "Jake" series is DDB, Chicago.
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