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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May112015

The Coneheads Land On Earth (Again) And Get Insured By Jake From State Farm

By Barry Janoff

May 11, 2015: There is a great deal of debate as to whether Area 51 actually exists and if The X Files stories are based on real-life events.

There is no debate as to the authenticity of The Coneheads, who traveled from Remulak in the 1970s to appear on Saturday Night Live in the guise of Dan Aykroyd and Jane Curtain as Beldar and Prymatt, along with daughter Connie (Laraine Newman)

The iconic figures from the TV show, where they first appear in 1977, are back in the spotlight as the stars from the planet Remulak — or as they tell neighbors in their new residence in New Jersey, "France" — in a new spot from State Farm, "Jake From State Farm: Conehads," which also features company spokesman Jake.

The spot recreates an on-going commercial, "State of Unrest," with a wife interrupting her husband's call to Jake at 3 AM, suspicious that he is talking to someone more amorous than Jake from State Frarm.

A teaser that aired in late April hinted at the visitation that was to come when it tweaked the ending by having strange signals interrupt the call with Jake.

In the new spot, Beldar is on the phone with Jake when Prymatt  comes down to question her husband's actions. "With whom are you communicating?" she asks. "Jake from Planet State Farm," Beldar replies.

"At 0300 hours?" she asks. Then, taking the phone, she speaks with Jake. "Describe your apparel, Jake from State Farm. Khakis? Explain."

"A dull Earthly garment covering male extremities," says Beldar.

Ultimately, Beldar and Prymatt are able to save "mass quantities even at 0300 hours. (See the full spot here.)

A second spot adding Newman's character will debut in June.

State Farm had "Jake" do a Twitter Q&A prior to the new commercial airing. When asked how much it would cost to insure a vehicle from Remulak (or France), he mysteriously replied, "At this time, we only offer insurance in the U.S."

Lead agency for the "Jake" series is DDB, Chicago.

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