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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May112015

The Coneheads Land On Earth (Again) And Get Insured By Jake From State Farm

By Barry Janoff

May 11, 2015: There is a great deal of debate as to whether Area 51 actually exists and if The X Files stories are based on real-life events.

There is no debate as to the authenticity of The Coneheads, who traveled from Remulak in the 1970s to appear on Saturday Night Live in the guise of Dan Aykroyd and Jane Curtain as Beldar and Prymatt, along with daughter Connie (Laraine Newman)

The iconic figures from the TV show, where they first appear in 1977, are back in the spotlight as the stars from the planet Remulak — or as they tell neighbors in their new residence in New Jersey, "France" — in a new spot from State Farm, "Jake From State Farm: Conehads," which also features company spokesman Jake.

The spot recreates an on-going commercial, "State of Unrest," with a wife interrupting her husband's call to Jake at 3 AM, suspicious that he is talking to someone more amorous than Jake from State Frarm.

A teaser that aired in late April hinted at the visitation that was to come when it tweaked the ending by having strange signals interrupt the call with Jake.

In the new spot, Beldar is on the phone with Jake when Prymatt  comes down to question her husband's actions. "With whom are you communicating?" she asks. "Jake from Planet State Farm," Beldar replies.

"At 0300 hours?" she asks. Then, taking the phone, she speaks with Jake. "Describe your apparel, Jake from State Farm. Khakis? Explain."

"A dull Earthly garment covering male extremities," says Beldar.

Ultimately, Beldar and Prymatt are able to save "mass quantities even at 0300 hours. (See the full spot here.)

A second spot adding Newman's character will debut in June.

State Farm had "Jake" do a Twitter Q&A prior to the new commercial airing. When asked how much it would cost to insure a vehicle from Remulak (or France), he mysteriously replied, "At this time, we only offer insurance in the U.S."

Lead agency for the "Jake" series is DDB, Chicago.

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