Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Jan252017

NRF Survey: Consumer Super Bowl LI Related Spend Predicted To Top $14.1B

By Barry Janoff

January 25, 2017: When it comes to the Super Bowl, all the numbers are big, big, big.

More than 110 million people are expected to watch Super Bowl LI Feb. 5 and even more will tune in to watch the half time show on Fox, which has been charging upward of $5 million for a 30-second spot.

Consumer spending related to the Big Game will also be big, as much as $14.1 billion on food, beverages, new TVs, clothing, eating in restaurants and bars, travel and other related items, according to a new report from the National Retail Federation.

That breaks down to an average of $75 per person for those planning to watch the game between the New England Patriots and the Atlanta Falcons, according to NRF’s Super Bowl Spending Survey conducted by Prosper Insights & Analytics.

However, the $14.1 billion is actually down from the previous year when consumers spent and average of $82 and an estimated $15.5 billion related to Super Bowl 50, when the Denver Broncos defeated the Carolina Panthers.

This year, some 45 million people will host or attend a Super Bowl party in someone’s home, with another 12.4 million people planning to head out to watch at their favorite bars and restaurants.

Of the 76% of those surveyed who plan to watch the game, 80% say they would purchase food and beverages, 11% will buy team apparel or accessories and 8% will open their wallets for a new TV, according to NRF.

"As a favorite American past-time, the Super Bowl is a great chance for viewers to reconnect with friends and family after having a nice break after the holiday season," Pam Goodfellow, principal analyst for Prosper Insights, said in a statement.

"Even though the number of viewers is slightly down this year, plenty are still planning to enjoy the day by watching it at their favorite bar or friend’s place, wearing their lucky jerseys and hoping their favorite team wins," she said.

Some good news for those marketers spending millions to get air-time during Super Bowl LI: 78% of those surveyed said they watch the commercials for entertainment and 18% said the ads "make them more aware of the advertiser’s brand."

In addition, 24% cite the commercials as being the most important part of the broadcast and 12% said the halftime show, this year starring Lady Gaga and presented by Pepsi Zero Sugar, is their top highlight. But that is compared to more than 43% who said the most important part of the broadcast is the game itself.

"78% of those surveyed said they watch the commercials for entertainment and 18% said the ads make them more aware of the advertiser’s brand."

The NFR study also shows that Super Bowl marketers still have to do a better job. Only 10% of those surveyed said the commercials influence them to purchase products, 16% said advertisers should "save their money and pass the savings along to the consumers" and 10% said the commercials "make the game last too long."

According to Matthew Shay, president and CEO for Washington D.C.-based NRF, "With the holidays past us, consumers are looking forward to spending time with friends and family for some good old-fashioned fun to celebrate the big game.

"Retailers will help fans prepare by making sure they are well stocked on decorations, party food, accessories and other Super Bowl necessities."
 
The NRF Super Bowl Spending Survey was conducted Jan. 4-11 among 7,591 consumers regarding their Super Bowl plans. NRF said the survey has a margin of error of plus or minus 1.1 percentage points.

B-Dubs Intercepts Brett Favre For Super Bowl Guerrella Marketing Campaign

Lexus Want People To Experience Amazing During The Big Game

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>