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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Deadpool 2: 'Wet On Wet' Heisman House Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Jan252017

NRF Survey: Consumer Super Bowl LI Related Spend Predicted To Top $14.1B

By Barry Janoff

January 25, 2017: When it comes to the Super Bowl, all the numbers are big, big, big.

More than 110 million people are expected to watch Super Bowl LI Feb. 5 and even more will tune in to watch the half time show on Fox, which has been charging upward of $5 million for a 30-second spot.

Consumer spending related to the Big Game will also be big, as much as $14.1 billion on food, beverages, new TVs, clothing, eating in restaurants and bars, travel and other related items, according to a new report from the National Retail Federation.

That breaks down to an average of $75 per person for those planning to watch the game between the New England Patriots and the Atlanta Falcons, according to NRF’s Super Bowl Spending Survey conducted by Prosper Insights & Analytics.

However, the $14.1 billion is actually down from the previous year when consumers spent and average of $82 and an estimated $15.5 billion related to Super Bowl 50, when the Denver Broncos defeated the Carolina Panthers.

This year, some 45 million people will host or attend a Super Bowl party in someone’s home, with another 12.4 million people planning to head out to watch at their favorite bars and restaurants.

Of the 76% of those surveyed who plan to watch the game, 80% say they would purchase food and beverages, 11% will buy team apparel or accessories and 8% will open their wallets for a new TV, according to NRF.

"As a favorite American past-time, the Super Bowl is a great chance for viewers to reconnect with friends and family after having a nice break after the holiday season," Pam Goodfellow, principal analyst for Prosper Insights, said in a statement.

"Even though the number of viewers is slightly down this year, plenty are still planning to enjoy the day by watching it at their favorite bar or friend’s place, wearing their lucky jerseys and hoping their favorite team wins," she said.

Some good news for those marketers spending millions to get air-time during Super Bowl LI: 78% of those surveyed said they watch the commercials for entertainment and 18% said the ads "make them more aware of the advertiser’s brand."

In addition, 24% cite the commercials as being the most important part of the broadcast and 12% said the halftime show, this year starring Lady Gaga and presented by Pepsi Zero Sugar, is their top highlight. But that is compared to more than 43% who said the most important part of the broadcast is the game itself.

"78% of those surveyed said they watch the commercials for entertainment and 18% said the ads make them more aware of the advertiser’s brand."

The NFR study also shows that Super Bowl marketers still have to do a better job. Only 10% of those surveyed said the commercials influence them to purchase products, 16% said advertisers should "save their money and pass the savings along to the consumers" and 10% said the commercials "make the game last too long."

According to Matthew Shay, president and CEO for Washington D.C.-based NRF, "With the holidays past us, consumers are looking forward to spending time with friends and family for some good old-fashioned fun to celebrate the big game.

"Retailers will help fans prepare by making sure they are well stocked on decorations, party food, accessories and other Super Bowl necessities."
 
The NRF Super Bowl Spending Survey was conducted Jan. 4-11 among 7,591 consumers regarding their Super Bowl plans. NRF said the survey has a margin of error of plus or minus 1.1 percentage points.

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